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Global Elderberry Market 2018-2022

Global Elderberry Market 2018-2022

About this market

The rising consumer orientation toward H and W has resulted in increased adoption of healthy food and a healthy lifestyle. Many dietary and health issues such as obesity and undernutrition have led to high demand for healthier foods such as Superfruits that are rich in nutrients, antioxidants, vitamins, minerals, and fiber. Therefore, the demand for fruits such as acai berry, Bilberry, and pomegranate is increasing due to their inherent nutritional and bioactive content. Consequently, vendors are launching new products with elderberry as an ingredient. Technavio’s analysts have predicted that the elderberry market will grow at a CAGR of over 7% by 2022.

Market overview

Health benefits of elderberry

The key reasons boosting the demand and consumption of elderberries are the health benefits associated with elderberry products. Elderberry has been considered a medicinal plant with rich nutrient content and is also a rich source of vitamins, minerals, and antioxidants such as vitamin C, vitamin A iron, and potassium. Therefore, elderberry products are generally associated with nutritional and medicinal benefits such as alleviation of cold and flu.

Increasing popularity of substitute products

The popularity of elderberry is being mitigated by the increasing use of substitute products such as blueberry, cranberry, and acai berry owing to the limited availability of elderberry across the world. Therefore, the increasing popularity of substitutes acts as a major challenge for the elderberry market.

For the detailed list of factors that will drive and challenge the growth of the elderberry market during 2019-2023, view our report.

Competitive landscape

The elderberry market appears to be concentrated owing to the presence of a few companies. Some of the top companies in the elderberry market include Gaia Herbs, General Nutrition Centers, Nature's Way Product, Pharmacare US, and Pukka Herbs. Factors that are responsible for the growth of the elderberry market include the health benefits of elderberry and the increasing demand for superfruits.

‘With the presence of a considerable number of companies, this market appears to be fragmented. This market research report will help clients identify new growth opportunities. Several companies in the market are focusing on launching new products with elderberry as an ingredient.’


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Global Elderberry Market 2018-2022

Technavio recognizes the following companies as the key players in the global elderberry market: Gaia Herbs, General Nutrition Centers, Nature's Way Product, Pharmacare US, and Pukka Herbs

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the increasing demand for superfruits and functional ingredients.”

According to the report, one of the major drivers for this market is the health benefits of elderberry.

Further, the report states that one of the major factors hindering the growth of this market is the increasing popularity of substitute products.

Companies Mentioned

Gaia Herbs

General Nutrition Centers

Nature's Way Product

Pharmacare US

Pukka Herbs

  • Executive Summary
  • Scope of the Report
  • Research Methodology
  • Market landscape
    • Market ecosystem
      • Table Related market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition – Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global elderberry market – Market size and forecast 2017-2022 ($ mn)
      • Table Global elderberry market – Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition – Five forces 2017
  • Market segmentation by application
    • Segmentation by application
      • Table Application – Market share 2017-2022 (%)
    • Comparison by application
      • Table Comparison by application
    • H and W – Market size and forecast 2017-2022
      • Table H and W – Market size and forecast 2017-2022 ($ mn)
      • Table H and W – Year-over-year growth 2018-2022 (%)
    • Beverages – Market size and forecast 2017-2022
      • Table Beverages – Market size and forecast 2017-2022 ($ mn)
      • Table Beverages – Year-over-year growth 2018-2022 (%)
    • Foods – Market size and forecast 2017-2022
      • Table Foods – Market size and forecast 2017-2022 ($ mn)
      • Table Foods – Year-over-year growth 2018-2022 (%)
    • Others – Market size and forecast 2017-2022
      • Table Others – Market size and forecast 2017-2022 ($ mn)
      • Table Others – Year-over-year growth 2018-2022 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution
    • Market overview
      • Table Global elderberry market by distribution channel 2017
  • Regional landscape
    • Geographical segmentation
      • Table Global elderberry market – Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • EMEA – Market size and forecast 2017-2022
      • Table EMEA – Market size and forecast 2017-2022 ($ mn)
      • Table EMEA – Year-over-year growth 2018-2022 (%)
    • Americas – Market size and forecast 2017-2022
      • Table Americas – Market size and forecast 2017-2022 ($ mn)
      • Table Americas – Year-over-year growth 2018-2022 (%)
    • APAC – Market size and forecast 2017-2022
      • Table APAC – Market size and forecast 2017-2022 ($ mn)
      • Table APAC – Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision Framework
  • Drivers and Challenges
    • Market drivers
      • Table Brief overview of new and innovative product launches in global elderberry market
    • Market challenges
  • Market trends
    • Increasing demand for superfruits and functional ingredients
    • Growing demand for health supplements
    • Increasing popularity of vegan diets
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Gaia Herbs
      • Table Gaia Herbs: Vendor overview
      • Table Gaia Herbs – Product segments
      • Table Gaia Herbs – Geographical focus
      • Table Gaia Herbs – Key offerings
    • General Nutrition Centers
      • Table General Nutrition Centers: Vendor overview
      • Table General Nutrition Centers – Business segments
      • Table General Nutrition Centers – Organizational developments
      • Table General Nutrition Centers – Geographical focus
      • Table General Nutrition Centers – Segment focus
      • Table General Nutrition Centers – Key offerings
    • Nature's Way Product
      • Table Nature's Way Product: Vendor overview
      • Table Nature's Way Product – Business segments
      • Table Nature's Way Product – Organizational developments
      • Table Nature's Way Product – Geographical focus
      • Table Nature's Way Product – Key offerings
    • Pharmacare US
      • Table Pharmacare US: Vendor overview
      • Table Pharmacare US – Product segments
      • Table Pharmacare US – Geographical focus
      • Table Pharmacare US – Key offerings
    • Pukka Herbs
      • Table Pukka Herbs: Vendor overview
      • Table Pukka Herbs – Product segments
      • Table Pukka Herbs – Organizational developments
      • Table Pukka Herbs – Geographical focus
      • Table Pukka Herbs – Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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