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Global Educational Toys Market 2018-2022

About Educational Toys

Educational toys are instructive toys that are used to stimulate cognitive, social, emotional, and physical learning in children. The global educational toys market includes educational toys that cater to infants, pre-schoolers, and students studying in elementary and middle schools.

Technavio’s analysts forecast the Global Educational Toys Market to grow at a CAGR of 11.22% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the educational toys market. To calculate the market size, the report considers the revenue generated from educational toys.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, educational toys market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Engino.net
  • Hasbro
  • LEGO Group
  • Learning Resources
  • Mattel
  • MindWare
  • MAIER Group (Ravensburger)
  • VTech Holdings
Market driver
  • Increasing demand for smart toys
  • For a full, detailed list, view our report
Market challenge
  • High cost of manufacturing
  • For a full, detailed list, view our report
Market trend
  • Rise in green toys
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global education market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global educational toys market– Market size and forecast 2017-2022 ($ bn)
      • Table Global educational toys market – Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by age group
    • Segmentation by age group
      • Table Global educational toys market by age group – Market share 2017-2022 (%)
    • Comparison by age group
      • Table Comparison by age group
    • Global educational toys market in 0-4 years age group – Market size and forecast 2017-2022
      • Table Global educational toys market in 0-4 years age group – Market size and forecast 2017- 2022 ($ bn)
      • Table Global educational toys market in 0-4 years age group – Year-over-year growth 2018- 2022 (%)
    • Global educational toys market in 4-8 years age group – Market size and forecast 2017-2022
      • Table Global educational toys market in 4-8 years age group – Market size and forecast 2017- 2022 ($ bn)
      • Table Global educational toys market in 4-8 years age group – Year-over-year growth 2018- 2022 (%)
    • Global educational toys market in above 8 years age group – Market size and forecast 2017-2022
      • Table Global educational toys market in above 8 years age group – Market size and forecast 2017-2022 ($ bn)
      • Table Global educational toys market in above 8 years age group – Year-over-year growth 2018-2022 (%)
    • Market opportunity by age group
      • Table Market opportunity by age group
  • Market segmentation by product
    • Segmentation by product
      • Table Global educational toys market by product- Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Global academic educational toys market – Market size and forecast 2017-2022
      • Table Global academic educational toys market – Market size and forecast 2017-2022 ($ bn)
      • Table Global academic educational toys market – Year-over-year growth 2018-2022 (%)
    • Global cognitive educational toys market – Market size and forecast 2017-2022
      • Table Global cognitive educational toys market – Market size and forecast 2017-2022 ($ bn)
      • Table Global cognitive educational toys market – Year-over-year growth 2018-2022 (%)
    • Global motor skills educational toys market – Market size and forecast 2017-2022
      • Table Global motor skills educational toys market – Market size and forecast 2017-2022 ($ bn)
      • Table Global motor skills educational toys market – Year-over-year growth 2018-2022 (%)
    • Global educational toys market by other toys – Market size and forecast 2017-2022
      • Table Global educational toys market by other toys – Market size and forecast 2017-2022 ($ bn)
      • Table Global educational toys market by other toys – Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global educational toys market – Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Educational toys market in Americas – Market size and forecast 2017-2022
      • Table Educational toys market in Americas – Market size and forecast 2017-2022 ($ bn)
      • Table Educational toys market in Americas – Year-over-year growth 2018-2022 (%)
    • Educational toys market in APAC – Market size and forecast 2017-2022
      • Table Educational toys market in APAC – Market size and forecast 2017-2022 ($ bn)
      • Table Educational toys market in APAC – Year-over-year growth 2018-2022 (%)
    • Educational toys market in EMEA – Market size and forecast 2017-2022
      • Table Educational toys market in EMEA – Market size and forecast 2017-2022 ($ bn)
      • Table Educational toys market in EMEA – Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • US
    • UK
    • Germany
    • China
    • India
    • Canada
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Rise in green toys
    • Emergence of 3D printing in toy manufacturing
    • Increased emphasis on STREAM toys
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Engino.net
      • Table Engino.net: Overview
      • Table Engino.net – Business segments
      • Table Engino.net – Organizational developments
      • Table Engino.net – Key offerings
    • Hasbro
      • Table Hasbro: Overview
      • Table Hasbro – Business segments
      • Table Hasbro – Organizational developments
      • Table Hasbro – Geographic focus
      • Table Hasbro – Segment focus
      • Table Hasbro – Key offerings
    • LEGO Group
      • Table LEGO Group: Overview
      • Table LEGO Group – Business segments
      • Table LEGO Group – Organizational developments
      • Table LEGO Group – Key offerings
    • Learning Resources
      • Table Learning Resources: Overview
      • Table Learning Resources – Business segments
      • Table Learning Resources – Organizational developments
      • Table Learning Resources – Key offerings
    • Mattel
      • Table Mattel: Overview
      • Table Mattel – Business segments
      • Table Mattel – Organizational developments
      • Table Mattel -Geographic focus
      • Table Mattel – Segment focus
      • Table Mattel– Key offerings
    • MindWare
      • Table MindWare: Overview
      • Table MindWare– Business segments
      • Table MindWare – Organizational developments
      • Table MindWare – Key offerings
    • MAIER Group (Ravensburger)
      • Table MAIER Group (Ravensburger): Overview
      • Table MAIER Group (Ravensburger) – Business segments
      • Table MAIER Group – Organizational developments
      • Table MAIER Group (Ravensburger)– Key offerings
    • VTech Holdings
      • Table VTech Holdings: Overview
      • Table VTech Holdings– Business segments
      • Table VTech Holdings – Organizational developments
      • Table VTech Holdings – Segment focus
      • Table VTech Holdings – Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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