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Global Educational Toys Market 2017-2021

About Educational Toys

Educational toys are instructive toys used for the cognitive, social, emotional, and physical development of infants, toddlers, preschoolers, and elementary and middle school children. These toys include construction sets, activity sets, math and science kits, DIY craft kits, play doughs, and more. Educational toys are expected to educate or instruct and promote intellectual development of a child. It helps a child to develop a certain skill or teach them about a subject.

Technavio’s analysts forecast the global educational toys market to grow at a CAGR of 9.63% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global educational toys market for 2017-2021. To calculate the market size, the report considers the educational toys sold to individuals and institutions that provide education and learning services to students for this age group.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Educational Toys Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Mattel
  • Toys R Us
  • Engino
  • Learning Resources
  • LEGO
Other prominent vendors
  • BanBao
  • BANDAI NAMCO
  • GigoToys
  • Goldlok Toys
  • Hasbro
  • JAKKS Pacific, Inc.
  • Melissa & Doug
  • MindWare
  • Ravensburger
  • Safari Ltd
  • SIMBA DICKIE GROUP
  • VTech
Market driver
  • Innovative STEM learning in K-12 schools
  • For a full, detailed list, view our report
Market challenge
  • Expensive due to high-quality raw materials
  • For a full, detailed list, view our report
Market trend
  • Online channel of sales
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Educational Toys Market 2017-2021

Technavio recognizes the following companies as the key players in the global educational toys market: Mattel, Toys R Us, Engino, Learning Resources, and LEGO.

Other Prominent Vendors in the market are: BanBao, BANDAI NAMCO, GigoToys, Goldlok Toys, Hasbro, JAKKS Pacific, Inc., Melissa & Doug, MindWare, Ravensburger, Safari Ltd, SIMBA DICKIE GROUP, and VTech.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Online channel of sales. A large number of existing leading market players have ventured into the online space introducing their products for buyers to make effective purchase decisions via both online and conventional retails stores. The steady growth of online platforms is breathing new life into the conventional toy stores. Parents are using the online platforms to compare specifications, prices, and other features, thereby impacting their buying decisions in the conventional stores.”

According to the report, one of the major drivers for this market is Innovative STEM learning in K-12 schools. STEM (Science, Technology, Engineering, and Mathematics) learning has been one of the key determinants of the success of schools across the world. STEM learning now collaborates with experimental learning. Experimental learning in the STEM education is carried out with the help of educational toys and dummies, to provide a hands-on learning experience to students in K-12 schools. Children are introduced to simulation-based games or toys, such as puzzles, mind teasers, science kits, and construction kits, to enhance problem-solving skills for projects based on mathematics or science. STEM toys promote logic, collaboration, problem-solving, creativity, experimentation, and other learning aptitudes.

Further, the report states that one of the major factors hindering the growth of this market is Expensive due to high-quality raw materials. Safety is the primary factor that influences purchase decisions in products such as educational toys. Most of the educators and parents lay a strong emphasis on safety rules and regulations mentioned on the packaging before buying toys for children. As educational toys come in direct contact with the children while playing, a lot of expense is incurred on finding the right raw materials and processes to manufacture the products. To ensure high ROI, the prices of these toys are also marked high. For parents with reasonably higher income, it is affordable to buy such toys. However, it is not the same case when it comes to lower income families, particularly in the LDCs and the emerging economies. Therefore, the considerable MRPs of the educational toys are expected to hinder the market growth in the developing regions.



Companies Mentioned

Mattel, Toys "R" Us, Engino, Learning Resources, and LEGO. BanBao, BANDAI NAMCO, GigoToys, Goldlok Toys, Hasbro, JAKKS Pacific, Inc., Melissa & Doug, MindWare, Ravensburger, Safari Ltd, SIMBA DICKIE GROUP, and VTech.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Global toys market
      • Table Global toys market 2016-2021 ($ billions)
  • Market Overview
    • Global educational toys market
      • Table Global educational toys market segmentation
      • Table Global education toys market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Global education toys market by geography
      • Table Global education toys market by geography 2016-2021 (%)
      • Table Global education toys market by geography 2016-2021($ billions)
    • Americas
      • Table Educational toys market in Americas 2016-2021 ($ billions)
    • APAC
      • Table Educational toys market in APAC 2016-2021 ($ billions)
    • EMEA
      • Table Educational toys market in EMEA 2016-2021 ($ billions)
  • Market segmentation by product
    • Global educational toys market by products
      • Table Global educational toys market by products 2016-2021 (%)
      • Table Global educational toys market by products 2016-2021 ($ billions)
    • Academic
      • Table Academic educational toys market 2016-2021 ($ billions)
    • Cognitive thinking
      • Table Cognitive thinking educational toys market 2016-2021 ($ billions)
    • Motor skills
      • Table Motor skills educational toys market 2016-2021 ($ billions)
    • Others
      • Table Other educational toys market 2016-2021 ($ billions)
  • Market segmentation by age group
    • Global educational toys market by age group
      • Table Global educational toys market by age group 2016-2021 (%)
      • Table Global educational toys market by age group 2016-2021 ($ billions)
    • 0-4 years
      • Table Educational toys market for children between 0-4 years 2016-2021 ($ billions)
    • 4-8 years
      • Table Educational toys market for children between 4-8 years 2016-2021 ($ billions)
    • Above 8 years
      • Table Educational toys market for children above 8 years 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Online channel of sales
    • Introduction of robotics in STEAM Education
    • Surging inclusion of 3D printing in toy designs
    • Introduction of eco-friendly and green educational toys
  • Vendor landscape
    • Competitive scenario
    • Competitive benchmarking
      • Table Vendor analysis
    • Growth strategy
      • Table Key vendors: Strategic initiatives overview
  • Key vendor analysis
    • LEGO
    • Mattel
    • Learning Resources
    • Toys "R" Us
    • Engino
  • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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