About Educational Toys
Educational toys are instructive toys used for the cognitive, social, emotional, and physical development of infants, toddlers, preschoolers, and elementary and middle school children. These toys include construction sets, activity sets, math and science kits, DIY craft kits, play doughs, and more. Educational toys are expected to educate or instruct and promote intellectual development of a child. It helps a child to develop a certain skill or teach them about a subject.
Technavio’s analysts forecast the global educational toys market to grow at a CAGR of 9.63% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global educational toys market for 2017-2021. To calculate the market size, the report considers the educational toys sold to individuals and institutions that provide education and learning services to students for this age group.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Educational Toys Market 2017-2021
Technavio recognizes the following companies as the key players in the global educational toys market: Mattel, Toys R Us, Engino, Learning Resources, and LEGO.
Other Prominent Vendors in the market are: BanBao, BANDAI NAMCO, GigoToys, Goldlok Toys, Hasbro, JAKKS Pacific, Inc., Melissa & Doug, MindWare, Ravensburger, Safari Ltd, SIMBA DICKIE GROUP, and VTech.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Online channel of sales. A large number of existing leading market players have ventured into the online space introducing their products for buyers to make effective purchase decisions via both online and conventional retails stores. The steady growth of online platforms is breathing new life into the conventional toy stores. Parents are using the online platforms to compare specifications, prices, and other features, thereby impacting their buying decisions in the conventional stores.”
According to the report, one of the major drivers for this market is Innovative STEM learning in K-12 schools. STEM (Science, Technology, Engineering, and Mathematics) learning has been one of the key determinants of the success of schools across the world. STEM learning now collaborates with experimental learning. Experimental learning in the STEM education is carried out with the help of educational toys and dummies, to provide a hands-on learning experience to students in K-12 schools. Children are introduced to simulation-based games or toys, such as puzzles, mind teasers, science kits, and construction kits, to enhance problem-solving skills for projects based on mathematics or science. STEM toys promote logic, collaboration, problem-solving, creativity, experimentation, and other learning aptitudes.
Further, the report states that one of the major factors hindering the growth of this market is Expensive due to high-quality raw materials. Safety is the primary factor that influences purchase decisions in products such as educational toys. Most of the educators and parents lay a strong emphasis on safety rules and regulations mentioned on the packaging before buying toys for children. As educational toys come in direct contact with the children while playing, a lot of expense is incurred on finding the right raw materials and processes to manufacture the products. To ensure high ROI, the prices of these toys are also marked high. For parents with reasonably higher income, it is affordable to buy such toys. However, it is not the same case when it comes to lower income families, particularly in the LDCs and the emerging economies. Therefore, the considerable MRPs of the educational toys are expected to hinder the market growth in the developing regions.
Mattel, Toys "R" Us, Engino, Learning Resources, and LEGO. BanBao, BANDAI NAMCO, GigoToys, Goldlok Toys, Hasbro, JAKKS Pacific, Inc., Melissa & Doug, MindWare, Ravensburger, Safari Ltd, SIMBA DICKIE GROUP, and VTech.
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