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Global Education Marketing Services Market 2017-2021

Global Education Marketing Services Market 2017-2021

About Education Marketing Services

Education marketing is a broad area of services that pertain to education-based student recruitment and retention, institution branding, marketing communications, and education market research. The traditional approach to marketing services has evolved over time and encompasses numerous marketing related activities such as designing marketing campaigns.

Technavio’s analysts forecast the global education marketing services market to grow at a CAGR of 11.19% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global education marketing services market for 2017-2021. To calculate the market size, the report considers the revenue generated from third-party players who collaborate with educational institutions to design and implement marketing solutions.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Education Marketing Services Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Agile Education Marketing
  • Educational Marketing
  • Enrollment Marketing Solutions
  • Sprint Media
Other prominent vendors
  • Focus Marketing
  • Higher Education Marketing
  • Keypath Education
Market driver
  • Requirement for effective student recruitment and enrollment strategies
  • For a full, detailed list, view our report
Market challenge
  • Inability to measure effectiveness of marketing solutions
  • For a full, detailed list, view our report
Market trend
  • Use of social platforms
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
    • Market size and forecast
      • Table Global education marketing services market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by end-user
    • Global education marketing services market by end-user
      • Table Global education marketing services market by end-user 2016 (%)
      • Table Global education marketing services market by end-user 2021 (%)
      • Table Global education marketing services market by end-user 2016-2021 ($ billions)
      • Table Global education marketing services market by end-user 2016-2021 (%)
    • Global education marketing services market by educational institutions
      • Table Global education marketing services market by educational institutions 2016-2021 ($ billions)
    • Global education marketing services market by ed-tech companies
      • Table Global education marketing services market by ed-tech companies 2016-2021 ($ billions)
  • Geographical segmentation
    • Global education marketing services market by geography
      • Table Global education marketing services market by geography
    • Education marketing services market in Americas
      • Table Education marketing services market in Americas 2016-2021 ($ billions)
    • Education marketing services market in EMEA
      • Table Education marketing services market in EMEA 2016-2021 ($ billions)
    • Education marketing services market in APAC
      • Table Education marketing services market in APAC 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Impact of drivers on key customer segments
      • Table Impact of drivers
    • Market challenges
    • Impact of challenges on key customer segments
      • Table Impact of challenges
  • Market trends
    • Use of social platforms
    • Rising analytical applications
    • Increasing marketing services through mobile platform
  • Vendor landscape
    • Competitive scenario
    • Competitive benchmarking
      • Table Vendor analysis
      • Table Key vendors: Strategic initiatives overview
  • Key vendor analysis
    • Agile Education Marketing
      • Table Agile Education Marketing: End-user segments
      • Table Agile Education Marketing: Service offerings
    • Educational Marketing Group
      • Table Educational Marketing Group: Service offerings
    • Enrollment Marketing Solutions
      • Table Enrollment Marketing Solutions: Service offerings
    • Sprint Media
      • Table Sprint Media: Service offerings
  • Other prominent vendors
    • Focus Marketing
      • Table Focus Marketing: Service offerings
    • Higher Education Marketing
    • Keypath Education
      • Table Keypath Education: Service offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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