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Global EMV Cards Market 2016-2020

About EMV

EMV is a standard for payment cards, payment terminals, and automated teller machines (ATMs). The EMV standard was developed to deliver a safe and secure payment transaction between chip-based payment cards and terminals. A dynamic code is generated for every transaction when an EMV card is inserted into an EMV point-of-sale (POS) terminal. This is the prime benefit of EMV cards as it becomes almost impossible for fraudsters to decode customer information.

Technavio’s analysts forecast the global EMV cards market to grow at a CAGR of 16.9% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global EMV cards market for 2016-2020. To calculate the market size, the report considers the total shipment of EMV cards (both contact-based and contactless).

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global EMV Cards Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • ABnote
  • CPI Card
  • Gemalto
  • Giesecke & Devrient
  • Morpho
  • Oberthur Technologies
  • Perfect Plastic Printing
Market driver
  • Rising regulatory intervention in secure payments
  • For a full, detailed list, view our report
Market challenge
  • Delay in issuing EMV cards and emergence of other payment systems
  • For a full, detailed list, view our report
Market trend
  • Rise in need for improved security standards
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global EMV Cards Market 2016-2020

Technavio recognizes the following companies as the key players in the global EMV cards market: ABnote, CPI Card, Gemalto, Giesecke & Devrient, Morpho, Oberthur Technologies, and Perfect Plastic Printing.

Commenting on the report, an analyst from Technavio’s team said: “Adoption of electronic purses will be a key trend for market growth. An electronic purse is similar to an EMV card. It enables monetary transactions in a manner similar to a credit or debit card. These purses help in eliminating the need to carry cash and help consumers keep their money safe. Adoption of electronic purses is increasing significantly and is expected to support growth in the EMV cards market.”

According to the report, one of the key drivers for market growth will be the need for tamper-resistant payment systems. Cards that use magnetic tapes to store users' details can easily be tampered with and the information stored on tapes can be retrieved or destroyed. If these cards are lost or stolen, there are high chances of monetary losses. In contrast, EMV cards are tamper-free as the information is stored on a chip, making it difficult to decode users' details. The customer data stored in these cards are thus more secure.Thus, banks are encouraged to issue EMV cards instead of traditional magnetic tape-based debit and credit cards. These banks are also implementing initiatives to promote the use of EMV cards, as it ensures secure transactions.

Further, the report states that complexity of EMV card chips will be a major challenge for the market. EMV cards come with a chip embedded in it to store financial information. The chip has a unique access code. It uses advanced technologies and is more complex to use than magnetic tape cards. Such process of encoding the chip with information about the customer takes time for the issuer to deliver card to the customer.Complexity in terms of technology is restricting the vendors to achieve economies of scale. In addition, the price wars will affect the profitability of the vendors.

Companies Mentioned

ABnote, CPI Card, Gemalto, Giesecke & Devrient, Morpho, Oberthur Technologies, Perfect Plastic Printing.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Enterprise types
      • Table Major countries covered
    • Top vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Cost benefit analysis of EMV POS terminals
  • Impact of banking cards across regions
    • Countries in Africa
    • Countries in APAC
    • Countries in Middle East
    • Countries in Europe
    • Countries in Americas
    • US
      • Table Counterfeit fraud liability shift
      • Table Lost or stolen fraud liability shift
  • Market landscape
    • Market overview
      • Table Global EMV cards market: Overview
    • POS industry overview
      • Table POS terminals transaction process
      • Table Ecosystem of POS terminals
      • Table Supply chain
    • Market size and forecast
      • Table Global EMV cards market 2015-2020 (billions of units)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by technology
    • Table Global EMV cards market by type 2015
    • Table Global EMV cards market 2015-2020
    • Contact-based EMV cards
      • Table Global EMV cards market: Contact-based EMV cards 2015-2020 (billions of units)
    • Contactless EMV cards
      • Table Global EMV cards market: Contactless EMV cards 2015-2020 (billions of units)
  • Geographical segmentation
    • Table Global EMV cards market by geography 2015
    • Table Geographical segmentation of EMV cards market by shipments 2015-2020
    • Table Geographical segmentation of EMV cards market by volume 2015-2020 (billions of units)
    • EMV cards market in APAC
      • Table EMV cards market in APAC 2015-2020 (billions of units)
    • EMV cards market in EMEA
      • Table EMV cards market in EMEA 2015-2020 (billions of units)
    • EMV cards market in Americas
      • Table EMV cards market in Americas 2015-2020 (billions of units)
      • Table Global EMV adoption across countries 2014
  • Summary of key figures
    • Table Global EMV cards market by technology
    • Table Global EMV cards market by geography
  • Market drivers
    • Rising regulatory intervention in secure payments
      • Table Global POS terminal market by transaction type 2015 and 2020
    • Large potential customer base
      • Table Percentage share of MSMEs by major countries/regions 2015
    • Growing cashless transactions
      • Table Mobile internet penetration 2015
      • Table Smartphone penetration 2014
      • Table Tablet penetration 2014
    • Increasing card transactions
      • Table Payment transaction methods used by consumers globally 2015 and 2020
      • Table Global volume of payment cards 2015-2020 (billions of units)
      • Table Global transaction volume of payment cards 2015-2020 ($ trillions)
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Delay in issuing EMV cards and emergence of other payment systems
    • Increase in payment card-related fraud
      • Table Global payment card fraud losses 2015-2020 ($ billions)
      • Table Payment card fraud losses in US 2015-2020 ($ billions)
    • Complexity and lack of awareness of EMV card chips
    • Slow adoption rate of EMV POS terminals
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Rise in need for improved security standards
    • High demand for contactless EMV cards
      • Table Number of mobile devices with NFC technology 2015-2020 (millions of units)
      • Table Number of mobile devices with NFC technology 2015-2020 (millions of units)
  • Buying behavior
    • Table Vendor selection parameters
  • Vendor landscape
    • Competitive scenario
  • Appendix
    • List of abbreviations
  • Explore Technavio

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