Global Dry Shampoo Market 2017-2021
About Dry Shampoo
Technavio Announces the Publication of its Research Report – Global Dry Shampoo Market 2017-2021
Technavio recognizes the following companies as the key players in the global dry shampoo market: Estée Lauder, Henkel, Kao, L'Oréal, Procter & Gamble (P&G), and Unilever
Other Prominent Vendors in the market are: Church & Dwight, Coty, Kao, MOROCCANOIL, New Avon, Pierre Fabre, and REVLON.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Celebrity endorsements. In the hair care industry, one of the popular marketing strategies implemented by vendors is celebrity endorsement. This helps in attracting the target audience. The players sign contracts with celebrities, which include actresses, models, actors, famous hair stylists and experts. Under such contracts, the celebrities are required to endorse the brands by being a representative or spokesperson for the brand.”
According to the report, one of the major drivers for this market is Product innovation leading to product premiumization. Dry shampoos are an emerging product innovation that eliminates the use of water. They are available for all hair types in the market. The product absorbs oil from the scalp and hair, giving the user a refreshed look. The use of a regular shampoo to wash hair daily can cause damage as the natural oils are stripped from the from hair cuticles. Such a concern makes dry shampoos a favorable option. The use of the product helps regain hair volume after the oils are absorbed. The shampoo is available in both spray and powder forms. There are also organic dry shampoos that contain natural ingredients. Vendors in this category include ACURE ORGANICS, Tints of Nature, and AVEDA (a brand of Estée Lauder). The addition of natural ingredients in dry shampoos adds to the price of the product.
Further, the report states that one of the major factors hindering the growth of this market is Allergic reactions and other harmful effects of dry shampoo. Growing health consciousness among customers has become a challenge for hair care products marketers. Some of the distinct categories in the hair care market are hair color, dry shampoos, conditioners, regular shampoos, and hair sprays. Consumers are becoming conscious about the ingredients used in dry shampoos. The product does not thoroughly cleanse the hair as regular shampoos do. It should not be used daily as it strips the hair of its natural oils. Excessive usage of the product can damage the hair texture and cause rashes, allergic reactions, dandruff, and psoriasis on the scalp.
Estee Lauder, Henkel, Kao, L'Oréal, Procter & Gamble (P&G), and Unilever, Church & Dwight, Coty, Kao, MOROCCANOIL, New Avon, Pierre Fabre, and REVLON.
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