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Global Dry Shampoo Market 2017-2021

Global Dry Shampoo Market 2017-2021

About Dry Shampoo

  • A hair styling product comes in both spray (aerosol) and powder forms. A dry shampoo is a product that reduces greasiness in hair without using water. It offers features and benefits like regular shampoos. The global dry shampoo market hair has a high growth potential, which attracts several hair care brands to compete for market share. Women comprise the largest customer segment in the global dry shampoo market. It has been observed that men are increasingly becoming conscious about their personal grooming and wellness. These aspects provide a good opportunity for vendors to tap into the growing market and increase their revenue share.
Technavio’s analysts forecast the global dry shampoo market to decline at a CAGR of (18.75%) during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global dry shampoo market for 2017-2021. To calculate the market size, the report considers the value sales of dry shampoos.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
Technavio's report, Global Dry Shampoo Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Estée Lauder
  • Henkel
  • Kao
  • L'Oréal
  • Procter & Gamble (P&G)
  • Unilever
Other prominent vendors
  • Church & Dwight
  • Coty
  • Kao
  • MOROCCANOIL
  • New Avon
  • Pierre Fabre
  • REVLON
Market driver
  • Product innovation leading to product premiumization
  • For a full, detailed list, view our report
Market challenge
  • Allergic reactions and other harmful effects of dry shampoo
  • For a full, detailed list, view our report
Market trend
  • Celebrity endorsements
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Dry Shampoo Market 2017-2021

Technavio recognizes the following companies as the key players in the global dry shampoo market: Estée Lauder, Henkel, Kao, L'Oréal, Procter & Gamble (P&G), and Unilever

Other Prominent Vendors in the market are: Church & Dwight, Coty, Kao, MOROCCANOIL, New Avon, Pierre Fabre, and REVLON.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Celebrity endorsements. In the hair care industry, one of the popular marketing strategies implemented by vendors is celebrity endorsement. This helps in attracting the target audience. The players sign contracts with celebrities, which include actresses, models, actors, famous hair stylists and experts. Under such contracts, the celebrities are required to endorse the brands by being a representative or spokesperson for the brand.”

According to the report, one of the major drivers for this market is Product innovation leading to product premiumization. Dry shampoos are an emerging product innovation that eliminates the use of water. They are available for all hair types in the market. The product absorbs oil from the scalp and hair, giving the user a refreshed look. The use of a regular shampoo to wash hair daily can cause damage as the natural oils are stripped from the from hair cuticles. Such a concern makes dry shampoos a favorable option. The use of the product helps regain hair volume after the oils are absorbed. The shampoo is available in both spray and powder forms. There are also organic dry shampoos that contain natural ingredients. Vendors in this category include ACURE ORGANICS, Tints of Nature, and AVEDA (a brand of Estée Lauder). The addition of natural ingredients in dry shampoos adds to the price of the product.

Further, the report states that one of the major factors hindering the growth of this market is Allergic reactions and other harmful effects of dry shampoo. Growing health consciousness among customers has become a challenge for hair care products marketers. Some of the distinct categories in the hair care market are hair color, dry shampoos, conditioners, regular shampoos, and hair sprays. Consumers are becoming conscious about the ingredients used in dry shampoos. The product does not thoroughly cleanse the hair as regular shampoos do. It should not be used daily as it strips the hair of its natural oils. Excessive usage of the product can damage the hair texture and cause rashes, allergic reactions, dandruff, and psoriasis on the scalp.

Companies Mentioned

Estee Lauder, Henkel, Kao, L'Oréal, Procter & Gamble (P&G), and Unilever, Church & Dwight, Coty, Kao, MOROCCANOIL, New Avon, Pierre Fabre, and REVLON.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
      • Table Global hair care market 2016-2021 ($ millions)
      • Table Contribution of dry shampoo in global hair care market 2016 (% share of revenue)
  • Market landscape
    • Market overview
      • Table Global dry shampoo market
    • Market size and forecast
      • Table Global dry shampoo market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by distribution channel
    • Global dry shampoo market by distribution channel
      • Table Global dry shampoo market by distribution channel 2016 (% share of revenue)
      • Table Global dry shampoo market by distribution channel 2021 (% share of revenue)
    • Global dry shampoo market through offline distribution channel
      • Table Global dry shampoo market through offline distribution channel 2016 (% share of revenue)
      • Table Global dry shampoo market by offline distribution channel 2016-2021 ($ millions)
    • Global dry shampoo market through online distribution channel
      • Table Global dry shampoo market by offline distribution channel 2016-2021 ($ millions)
  • Market segmentation by product type
    • Global dry shampoo market by product type
      • Table Global dry shampoo market by product type 2016 (% share of revenue)
      • Table Vendors offerings in regular dry shampoo category
  • Regional landscape
    • Global dry shampoo market by geography
      • Table Global dry shampoo market by geography 2016-2021 (% share of revenue)
    • Regional comparison
      • Table Regional comparison
    • Americas - Market size and forecast
      • Table Americas - Market size and forecast ($ millions)
      • Table Americas - Year-over-year growth
      • Table Top 3 countries in Americas
    • EMEA - Market size and forecast
      • Table EMEA - Market size and forecast
      • Table EMEA - Year-over-year growth
      • Table Top three countries in EMEA
    • APAC - Market size and forecast
      • Table APAC - Market size and forecast
      • Table APAC - Year-over-year growth
      • Table Top 3 countries in APAC
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Celebrity endorsements
    • Rise in demand for natural and organic products
    • Ease of usage and availability of small travel-size packs
  • Vendor landscape
    • Competitive scenario
      • Table Global dry shampoo market: Key vendors
    • Key competitive strategies
    • Comparative analysis of key vendors
      • Table Key vendors: Analysis on geographical presence
      • Table Key vendors: Comparative analysis of product portfolio, product pricing, and geographical presence
  • Key vendor analysis
    • Estée Lauder
      • Table Estée Lauder: Business segmentation by revenue 2016 (% share)
      • Table Estée Lauder: Geographical segmentation by revenue 2016 (% share)
      • Table Estée Lauder: Product portfolio in global dry shampoo market
      • Table Estée Lauder: Recent developments
    • Henkel
      • Table Henkel: Business segmentation by revenue 2016 (% share)
      • Table Henkel: Geographical segmentation by revenue 2016 (% share)
      • Table Henkel: Product portfolio in global dry shampoo market
    • Kao
      • Table Kao: Business segmentation by revenue 2016 (% share)
      • Table Kao: Geographical segmentation by revenue 2016 (% share)
      • Table Kao: Product portfolio in global dry shampoo market
    • L'Oréal
      • Table L'Oréal: Business segmentation by revenue 2016 (% share)
      • Table L'Oréal: Geographical segmentation by revenue 2016 (% share)
      • Table L'Oréal: Product portfolio in the global dry shampoo market
      • Table L'Oréal: Recent developments
    • P&G
      • Table P&G: Business segmentation by revenue 2017 (% share)
      • Table P&G: Geographic segmentation by revenue 2017 (% share)
      • Table P&G: Product portfolio in global dry shampoo market
      • Table P&G: Recent developments
    • Unilever
      • Table Unilever: Business segmentation by revenue 2016 (% share)
      • Table Unilever: Geographic segmentation by revenue 2016 (% share)
      • Table Unilever: Product portfolio in the global dry shampoo market
      • Table Unilever: Recent developments
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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