Global Dog and Cat Food Market 2018-2022
About Dog and Cat Food
Dog and cat food is formulated specifically for supplementing the dietary needs of dogs and cats. Dry dog and cat food includes food with around 10% water content whereas wet dog and cat food includes food with around 75% water content.
Technavio’s analysts forecast the Global Dog and Cat Food Market to grow at a CAGR of 5.14% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global dog and cat food market. To calculate the market size, the report considers the revenue generated from the sales of dry dog and cat food, wet dog and cat food, and pet treats.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Dog and Cat Food Market 2018-2022
Technavio recognizes the following companies as the key players in the global dog and cat food market: Colgate-Palmolive, General Mills, Mars, Nestlé, and The J.M. Smucker Company.
Commenting on the report, an analyst from Technavio’s team said: “One of the important trends in the market is the increasing innovations in packaging. In the modern era, the packaging is a major aspect of brand marketing and is a brand creation enabler in the fragmented pet food market. The attention span of products is shrinking. This is because the customers are continuously bombarded with online advertisements and email marketing. To capture the attention and imagination of a pet owner, the packaging needs to be intelligently designed so that it stands out in the crowd and is sustainable. A nicely designed and natural-looking packaging is more prone to the attention of the customers.”
According to the report, one of the key growth drivers of the market is the increasing humanization of pets within a family. Humanization refers to the treatment of pets like a member of the family. With the increasing advent of the new-age millennials, the practice of keeping pets for functional purposes is decreasing. Instead, pets are increasingly becoming a part of the daily routine of urban families. For example, nowadays, most of the people do not expect their dogs to sleep outside the house and protect them. They can now sleep alongside the owner.
Further, the report states that one challenge affecting this market is the increasing instances of cat and dog allergies among pet owners. Many individuals are sensitive to dog dander, saliva, and urine, which can cause abnormal reactions to their immune system. Dog allergies can cause swelling and itching in the membrane of the nose or around the eye, redness of the skin, rash, coughing, or even asthma attack. Due to such factors, people often do not favor the adoption of pets. People with weaker immune systems are more susceptible to such allergies. In addition to this, people with diseases such as asthma are often advised not to keep pets at home. These factors tend to restrict pet adoption and negatively impact the overall sales of pet care products, including cat and dog food.
The J.M. Smucker Company
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