About the Display Driver IC (DDIC) Market for TVs
DDICs deliver predefined currents and analog voltages that activate the pixels to exhibit pixel images on displays. DDICs include gate and source drivers with a range of interfaces, frequencies, voltage, and packages. DDICs are key to higher resolution displays.
Technavio’s analysts forecast the global DDIC market for TVs to grow at a CAGR of 19.54% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global DDIC market for TVs for 2016-2020. To calculate the market's size, Technavio considers revenue generated from the sales of DDICs to:
Technavio Announces the Publication of its Research Report – Global Display Driver IC (DDIC) Market for TVs 2016-2020
Technavio recognizes the following companies as the key players in the global display driver IC (DDIC) market for TVs: Novatek Microelectronic and Himax Technologies.
Other Prominent Vendors in the market are: Fitipower, Illitek, Lusem, MagnaChip, Orise, Raydium Semiconductor, Samsung Electronics, Silicon Works, and Sitronix Technology.
Commenting on the report, an analyst from Technavio’s team said: “A key trend propelling market growth is the shift towards higher resolution displays. A 4K2K UHD TV offers a high pixel density of 3,840 x 2,160 compared to the 1,080 pixel density of full HDTVs. This indicates that the picture quality offered by 4K2K TVs is four times better than that of HDTVs. The consumer electronics market is slow to adopt 4K2K TVs due to their high prices. However, as these TVs offer better resolution and added functionalities, the TV market will experience increasing demand for higher resolution displays during the forecast period.”
According to the report, a key growth driver for the DDIC market is the integration of DDIC and touch controller in a single chip. Technological advances have led to the integration of touch sensors into the display and integration of a touch controller and DDIC into a single IC. This unification has become easier with in-cell integration, which utilizes a DDIC and touch controller combination to enhance performance.
Further, the report states that one challenge that could hamper market growth is the long lead time in manufacturing display drivers.
Novatek Microelectronic, Himax Technologies, Fitipower, Illitek, Lusem, MagnaChip, Orise, Raydium Semiconductor, Samsung Electronics, Silicon Works, Sitronix Technology.