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Global Dishwashing Detergent Market 2016-2020

Global Dishwashing Detergent Market 2016-2020

About Global Dishwashing Detergent Market

The global dishwashing detergent market is largely characterized by the presence of P&G, Unilever, Henkel, Reckitt Benckiser, and Colgate-Palmolive, which, together, accounted for a significant share (46.26%) of the market in 2015. The market is largely dominated by established vendors, and it might favor small players that could stay invested for a longer period and sustain against the scale of economies of the big box home care players.

Technavio’s analysts forecast the global dishwashing detergent market to grow at a CAGR of 3.95% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global dishwashing detergent market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of dishwashing detergents to individual customers.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Dishwashing Detergent Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Colgate-Palmolive
  • Henkel
  • P&G
  • Reckitt Benckiser
  • Unilever
Other prominent vendors
  • Bombril
  • Church & Dwight
  • Godrej Consumer Products
  • Goodmaid Chemicals
  • Kao
  • McBride
  • Rohit Surfactants
  • SC Johnson & Son
  • Seventh Generation
  • The Clorox Company
Market driver
  • Growth in primary and secondary housing markets
  • For a full, detailed list, view our report
Market challenge
  • Availability of counterfeit products
  • For a full, detailed list, view our report
Market trend
  • Growing demand for premium products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Dishwashing Detergent Market 2016-2020

Technavio recognizes the following companies as the key players in the global dishwashing detergent market: Colgate-Palmolive, Henkel, P&G, Reckitt Benckiser, and Unilever.

Other Prominent Vendors in the market are: Bombril, Church & Dwight, Godrej Consumer Products, Goodmaid Chemicals, Kao, McBride, Rohit Surfactants, SC Johnson & Son, Seventh Generation, and The Clorox Company.

Commenting on the report, an analyst from Technavio’s team said: “Innovation in packaging is one of the major trends emerging in the global dishwashing detergent market. Manufacturers of household cleaning products are now introducing their products in new and convenient packaging to entice consumers. Refilling technology has played a significant role in packaging innovation of household cleaning products. Recently, there have been many innovations and improvements in the packaging of household cleaning products. Consumers are giving importance to the aesthetics of products. Hence, vendors are trying to bring in advanced and attractive packages that help improve convenience, safety, and handling.”

According to the report, evolving buying patterns will be a key driver for market growth. With the growing awareness of the benefits of maintaining cleanliness, there has been a significant shift in the mindset of consumers regarding hygiene. Hectic lifestyles have also left consumers with little time to clean their homes, thus creating demand for convenient and more effective products. People who are working as well as homemakers seek quick, convenient, and effective cleaning solutions. Increased living standards and income also encourage consumers to opt for premium products. All these factors are leading to increasing demand for effective and efficient home care products, like dishwashing detergents.

Further, the report states that availability of counterfeit products will be a challenge for the market. In recent years, the market has been witnessing the influx of a large number of low-cost counterfeit products, the sales of which negatively affects the revenue of several popular and well-established household cleaning products' brands. These products also affect the brand image and popularity of top-selling products. The availability of counterfeit products, especially from APAC, is increasing in the global market.

Companies Mentioned

Colgate-Palmolive, Henkel, P&G, Reckitt Benckiser, Unilever, Bombril, Church & Dwight, Godrej Consumer Products, Goodmaid Chemicals, Kao, McBride, Rohit Surfactants, SC Johnson & Son, Seventh Generation, The Clorox Company.

  • Executive summary
    • Highlights
  • Global home care market summary
    • Global home care products market
      • Table Differentiating factors of market
      • Table Consumer insights
      • Table Market opportunity
      • Table Criteria for home care brands to select a retailer
      • Table Merchandise management for home care products' retailers
      • Table Market entry barriers
  • Scope of the report
    • Market overview
      • Table Global dishwashing detergent market by product type
      • Table Global dishwashing detergent market by distribution channel
    • Key-vendor offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Global household cleaning products market: Overview
  • Economic indicators
    • Global economic indicators
      • Table World: Key economic indicators 2014
      • Table World population 2009-2014 (billions)
      • Table World GDP per capita 2009-2014 ($)
      • Table Global employment to population ratio 2009-2014
      • Table World internet penetration rate 2009-2014
      • Table World mobile cellular subscription rate 2009-2014
  • Market landscape
    • Market overview
      • Table Global household cleaning products market 2015-2020 ($ billions)
      • Table Global household cleaning products market by product categories 2015 (% share of revenue)
    • Market size and forecast
      • Table Global dishwashing detergent market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product category
    • Global dishwashing detergent market by product category
      • Table Global dishwashing detergent market by product category 2015 and 2020
      • Table Global dishwashing detergent market by product category 2015-2020 ($ billions)
    • Global hand dishwashing products market
      • Table Global hand dishwashing products market 2015-2020 ($ billions)
    • Global automatic dishwashing products market
      • Table Global automatic dishwashing products market 2015-2020 ($ billions)
    • Global rinsing agents market
      • Table Global rising agents market 2015-2020 ($ billions)
  • Distribution channel segmentation
    • Global dishwashing detergent market by distribution channel
      • Table Global dishwashing detergent market by distribution channel 2015
  • Geographical segmentation
    • Table Global dishwashing detergent market by geography 2015 and 2020 (% of total revenue)
    • Table Global dishwashing detergent market by geography 2015-2020 ($ billions)
    • Table Comparison of regions
    • Dishwashing detergent market in Europe
      • Table Dishwashing detergent market in Europe 2015-2020 ($ billions)
    • Dishwashing detergent market in APAC
      • Table Dishwashing detergent market in APAC 2015-2020 ($ billions)
    • Dishwashing detergent market in the Americas
      • Table Dishwashing detergent market in the Americas 2015-2020 ($ billions)
    • Dishwashing detergent market in MEA
      • Table Dishwashing detergent market in MEA 2015-2020 ($ billions)
  • Key leading countries
    • Table Key leading countries 2015
    • Table Key leading countries by revenue 2015 (%)
    • China
      • Table Dishwashing detergent market in China 2015-2020 ($ billions)
    • US
      • Table Dishwashing detergent market in the US 2015-2020 ($ billions)
    • UK
      • Table Dishwashing detergent market in the UK 2015-2020 ($ billions)
    • Brazil
      • Table Dishwashing detergent market in Brazil 2015-2020 ($ billions)
  • Market drivers
    • Innovative product launches
    • Evolving buying patterns
    • Growth in primary and secondary housing markets
      • Table Homeownership by US consumers aged below 35 years 2015 (% of total category population)
      • Table Housing market in the US 2015: Sales distribution for single-family homes
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Availability of counterfeit products
    • Environmental concerns
    • Criticality of inventory management and product sourcing
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Growing demand for premium products
    • Packaging innovation
    • Increase in demand for green household cleaning products
    • Increased media penetration
  • Vendor landscape
    • Competitive scenario
    • Vendors' share analysis 2015
      • Table Global dishwashing detergent market by vendors 2015
    • Comparative analysis of key vendors
      • Table Operating margin comparison in FY2015 (%)
      • Table Sales growth comparison FY2014-FY2015 (%)
      • Table Key vendors: Benchmarking on product offerings and geographical presence
    • Colgate-Palmolive
      • Table Colgate-Palmolive: Business and geographical segmentation by revenue 2015 (% share of revenue)
    • Henkel
      • Table Henkel: Business and geographical segmentation by revenue 2015 (% share of revenue)
    • P&G
      • Table P&G: Business and geographical segmentation by revenue 2015 (% share of revenue)
    • Reckitt Benckiser
      • Table Reckitt Benckiser: Business and geographical segmentation by revenue 2015 (% share of revenue)
    • Unilever
      • Table Unilever: Business and geographical segmentation by revenue 2015 (% share of revenue)
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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