Global Dishwashing Detergent Market 2016-2020
About Global Dishwashing Detergent Market
The global dishwashing detergent market is largely characterized by the presence of P&G, Unilever, Henkel, Reckitt Benckiser, and Colgate-Palmolive, which, together, accounted for a significant share (46.26%) of the market in 2015. The market is largely dominated by established vendors, and it might favor small players that could stay invested for a longer period and sustain against the scale of economies of the big box home care players.
Technavio’s analysts forecast the global dishwashing detergent market to grow at a CAGR of 3.95% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global dishwashing detergent market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of dishwashing detergents to individual customers.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Dishwashing Detergent Market 2016-2020
Technavio recognizes the following companies as the key players in the global dishwashing detergent market: Colgate-Palmolive, Henkel, P&G, Reckitt Benckiser, and Unilever.
Other Prominent Vendors in the market are: Bombril, Church & Dwight, Godrej Consumer Products, Goodmaid Chemicals, Kao, McBride, Rohit Surfactants, SC Johnson & Son, Seventh Generation, and The Clorox Company.
Commenting on the report, an analyst from Technavio’s team said: “Innovation in packaging is one of the major trends emerging in the global dishwashing detergent market. Manufacturers of household cleaning products are now introducing their products in new and convenient packaging to entice consumers. Refilling technology has played a significant role in packaging innovation of household cleaning products. Recently, there have been many innovations and improvements in the packaging of household cleaning products. Consumers are giving importance to the aesthetics of products. Hence, vendors are trying to bring in advanced and attractive packages that help improve convenience, safety, and handling.”
According to the report, evolving buying patterns will be a key driver for market growth. With the growing awareness of the benefits of maintaining cleanliness, there has been a significant shift in the mindset of consumers regarding hygiene. Hectic lifestyles have also left consumers with little time to clean their homes, thus creating demand for convenient and more effective products. People who are working as well as homemakers seek quick, convenient, and effective cleaning solutions. Increased living standards and income also encourage consumers to opt for premium products. All these factors are leading to increasing demand for effective and efficient home care products, like dishwashing detergents.
Further, the report states that availability of counterfeit products will be a challenge for the market. In recent years, the market has been witnessing the influx of a large number of low-cost counterfeit products, the sales of which negatively affects the revenue of several popular and well-established household cleaning products' brands. These products also affect the brand image and popularity of top-selling products. The availability of counterfeit products, especially from APAC, is increasing in the global market.
Colgate-Palmolive, Henkel, P&G, Reckitt Benckiser, Unilever, Bombril, Church & Dwight, Godrej Consumer Products, Goodmaid Chemicals, Kao, McBride, Rohit Surfactants, SC Johnson & Son, Seventh Generation, The Clorox Company.