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Global Digital Video Content Market 2016-2020

Global Digital Video Content Market 2016-2020

About Global Digital Video Content Market

The global digital video content market was valued at $38.71 billion in 2015 and it is expected to grow at a CAGR of 25.7% during the forecast period to reach $121.47 billion by 2020. Till 2009, digital video content market was limited to content on YouTube, video ads on Facebook, and promotional videos on company websites. Since then, digital video content market has grown exponentially.

Technavio’s analysts forecast the global digital video content market to grow at a CAGR of 25.7% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital video content market for 2016-2020. To calculate the market size, the report considers the revenue generated from various business models and types of digital video content.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Digital Video Content Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Amazon
  • YouTube
  • Hulu
  • Netflix
Other prominent vendors
  • Apple
  • AT&T
  • Blinkbox
  • British Telecom
  • CinemaNow
  • Cox Communications
  • Crackle
  • Deutsche Telekom
  • DirecTV
  • Indieflix
  • Popcornflix
  • Rovi
  • SnagFilms
  • Time Warner
  • Verizon
  • Vudu
Market driver
  • Growing popularity of vertical videos
  • For a full, detailed list, view our report
Market challenge
  • Illegal downloading and piracy
  • For a full, detailed list, view our report
Market trend
  • Increase in production of in-house web series
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Digital Video Content Market 2016-2020

Technavio recognizes the following companies as the key players in the global digital video content market: Amazon, YouTube, Hulu, and Netflix.

Other Prominent Vendors in the market are: Apple, AT&T, Blinkbox, British Telecom, CinemaNow, Cox Communications, Crackle, Deutsche Telekom, DirecTV, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon, and Vudu.

Commenting on the report, an analyst from Technavio’s team said: “One of the notable trends in the global digital video content market is the growing production of in-house web series. Originality of content and innovation are the core competencies of the digital video market and this has resulted in the growth of in-house produced content across various platforms. Original in-house web-series include drama, comedy, sitcoms, action, talk-shows, and documentaries and are some of the highest viewed videos on online video platforms. As of 2016, Marseille, Love, Fuller House, Flaked, The Characters, The Ranch, and Chelsea are some of the popular in-house web series on Netflix.”

According to the report, one of the key drivers for market growth will be increase in demand for live video streaming solutions. Online video streaming provides easy access and content choice for customers. Sports is the most popular vertical with the largest live video streaming audience in the digital video content market. Platforms such as Ustream and Livestream are extremely popular among consumers. TV channels, especially sports and news, offer live video streaming through their online channels like BBC iPlayer (BBC), WatchESPN (ESPN) and CNNgo (CNN). The global digital video streaming service market is growing mainly due to the flexibility of the services it offers. It is also expected that a large number of digital video service providers will venture into live streaming services during the forecast period.

Further, the report states that lack of well-defined censorship policies is a major challenge in the market. A large number of people globally have access to digital and live video content through YouTube, Facebook, and Twitter. All these digital platforms have their respective privacy policies and restrictions that define offensive or sensitive content. However, there is no organized governing body or a censor board to oversee the uploading of videos.

Companies Mentioned

Amazon, YouTube, Hulu, Netflix, Apple, AT&T, Blinkbox, British Telecom, CinemaNow, Cox Communications, Crackle, Deutsche Telekom, DirecTV, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon, Vudu.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Segmentations considered in the report
      • Table Global digital video content market by business model 2015
      • Table Global digital video content market by geography 2015
    • Base year
    • Customer segments
    • Vendor segmentation
    • Top-vendor offerings
      • Table Service offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market overview
    • Influence of broadband on digital video content market
      • Table Broadband speed estimates by region 2014-2019
    • Correlation of mobile internet with global digital video content market
      • Table Total number of active app users 2012-2015 (millions)
      • Table Global tablet and smartphone shipments 2011-2015 (millions of units)
      • Table Percentage share of video content based on quality 2015 and 2020
  • Market landscape
    • Market size and forecast
      • Table Global digital video content market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by business model
    • Global digital video content market by business model
      • Table Global digital video content market by business model 2015-2020
    • Global digital video content market by advertising
      • Table Global digital video content by advertising: Market size and forecast 2015-2020 ($ billions)
    • Global digital video content market by subscription
      • Table Global digital video content market by subscription: market size and forecast 2015-2020 ($ billions)
    • Global digital video content market by DTO
      • Table Global digital video content market by DTO: Market size and forecast 2015-2020 ($ billions)
    • Global digital video content market by others
      • Table Global digital video content by others: Market size and forecast 2015-2020 ($ billions)
  • Market segmentation by type
    • Global digital video content market by type
      • Table Global digital video content market by type 2015-2020
    • Online video
      • Table Global online video market size and forecast 2015-2020 ($ billions)
    • VOD
      • Table Global VOD market size and forecast 2015-2020 ($ billions)
      • Table Global VOD market by type 2015-2020 ($ billions)
  • Market segmentation by device
    • Table Global digital video content market by gender 2015
    • Table Global digital video content market by device and age group 2015
  • Global digital video content market by geography
    • Table Global digital video content market by geography 2015
  • Digital video content sharing via social networking sites
    • Table Share of video post through various platforms 2015
  • Key leading countries
    • Table Digital video content market in US: Overview 2015
    • Table Digital video content market in US 2014-2015 ($ billions)
    • Table Digital video content market in Japan: Overview 2015
    • Table Digital video content market in Japan by age and time spent 2015
  • Buying criteria
    • Table Buying criteria
  • Market drivers
    • Increase in demand for live video streaming solutions
    • Growing popularity of vertical videos
    • Increasing popularity of interactive videos
    • High viewer-control over content
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Absence of well-defined censorship policies
    • Illegal downloading and piracy
      • Table Top five globally pirated movies and TV series 2015
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Video blogging as a career
    • Increase in production of in-house web series
    • Growing popularity of VR and 360 videos
    • Development of video streaming devices
  • Vendor landscape
    • Competitive scenario
      • Table Major three VOD platforms 2015 (% of service used in US by an individual)
      • Table Business model comparison of prominent vendors
      • Table Netflix: Global expansion plans 2014-2016
      • Table Global digital video content market: Subscriber base by vendors 2015
    • Key vendor analysis
      • Table Amazon: Recent developments
      • Table Hulu: Business segmentation
      • Table Hulu: Recent developments
      • Table Netflix: Business segmentation
      • Table Netflix: Recent developments
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviation
  • Explore Technavio

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