Global Digital Video Content Market 2016-2020
About Global Digital Video Content Market
The global digital video content market was valued at $38.71 billion in 2015 and it is expected to grow at a CAGR of 25.7% during the forecast period to reach $121.47 billion by 2020. Till 2009, digital video content market was limited to content on YouTube, video ads on Facebook, and promotional videos on company websites. Since then, digital video content market has grown exponentially.
Technavio’s analysts forecast the global digital video content market to grow at a CAGR of 25.7% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global digital video content market for 2016-2020. To calculate the market size, the report considers the revenue generated from various business models and types of digital video content.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Digital Video Content Market 2016-2020
Technavio recognizes the following companies as the key players in the global digital video content market: Amazon, YouTube, Hulu, and Netflix.
Other Prominent Vendors in the market are: Apple, AT&T, Blinkbox, British Telecom, CinemaNow, Cox Communications, Crackle, Deutsche Telekom, DirecTV, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon, and Vudu.
Commenting on the report, an analyst from Technavio’s team said: “One of the notable trends in the global digital video content market is the growing production of in-house web series. Originality of content and innovation are the core competencies of the digital video market and this has resulted in the growth of in-house produced content across various platforms. Original in-house web-series include drama, comedy, sitcoms, action, talk-shows, and documentaries and are some of the highest viewed videos on online video platforms. As of 2016, Marseille, Love, Fuller House, Flaked, The Characters, The Ranch, and Chelsea are some of the popular in-house web series on Netflix.”
According to the report, one of the key drivers for market growth will be increase in demand for live video streaming solutions. Online video streaming provides easy access and content choice for customers. Sports is the most popular vertical with the largest live video streaming audience in the digital video content market. Platforms such as Ustream and Livestream are extremely popular among consumers. TV channels, especially sports and news, offer live video streaming through their online channels like BBC iPlayer (BBC), WatchESPN (ESPN) and CNNgo (CNN). The global digital video streaming service market is growing mainly due to the flexibility of the services it offers. It is also expected that a large number of digital video service providers will venture into live streaming services during the forecast period.
Further, the report states that lack of well-defined censorship policies is a major challenge in the market. A large number of people globally have access to digital and live video content through YouTube, Facebook, and Twitter. All these digital platforms have their respective privacy policies and restrictions that define offensive or sensitive content. However, there is no organized governing body or a censor board to oversee the uploading of videos.
Amazon, YouTube, Hulu, Netflix, Apple, AT&T, Blinkbox, British Telecom, CinemaNow, Cox Communications, Crackle, Deutsche Telekom, DirecTV, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon, Vudu.
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