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Global Digital Marketing Software (DMS) Market 2018-2022

Global Digital Marketing Software (DMS) Market 2018-2022

This industry research report presents a detailed analysis of the digital marketing software (DMS) market by deployment based on cloud-based model and on-premises model. This report also presents a detailed analysis based on geography including the Americas, APAC, and EMEA.

Our market analysts estimate that the market will grow steadily at a CAGR of close to 17% by 2022.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2022?
  • What are the key factors driving the global digital marketing software (DMS) market?
  • What are the key market trends impacting the growth of the global digital marketing software (DMS) market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global digital marketing software (DMS) market?
  • What are the market opportunities and threats faced by the vendors in the global digital marketing software (DMS) market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global digital marketing software (DMS) market?


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global IT software market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global DMS market - Market size and forecast 2017-2022 ($ bn)
      • Table Global DMS market - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2022
      • Table Market condition - Five forces 2017
  • Market segmentation by deployment
    • Segmentation by deployment
      • Table Deployment - Market share 2017-2022 (%)
    • Comparison by deployment
      • Table Comparison by deployment
    • Cloud-based model - Market size and forecast 2017-2022
      • Table Cloud-based model - Market size and forecast 2017-2022 ($ bn)
      • Table Cloud-based model - Year-over-year growth 2018-2022 (%)
    • On-premises model - Market size and forecast 2017-2022
      • Table On-premises model - Market size and forecast 2017-2022 ($ bn)
      • Table On-premises model - Year-over-year growth 2018-2022 (%)
    • Market opportunity by deployment
      • Table Market opportunity by deployment
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global - Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas - Market size and forecast 2017-2022
      • Table Americas - Market size and forecast 2017-2022 ($ bn)
      • Table Americas - Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in Americas
    • EMEA - Market size and forecast 2017-2022
      • Table EMEA - Market size and forecast 2017-2022 ($ bn)
      • Table EMEA - Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in EMEA
    • APAC - Market size and forecast 2017-2022
      • Table APAC - Market size and forecast 2017-2022 ($ bn)
      • Table APAC - Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in APAC
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Increased acceptance of cross-platform and multichannel marketing
    • Proliferation of artificial intelligence (AI)-powered advanced technology
    • Transparency in return on investment (ROI) for digital marketing budget
    • Growing need and adoption of customer-centricity
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Adobe Systems
      • Table Vendor overview
      • Table Adobe Systems - Business segments
      • Table Adobe Systems - Organizational developments
      • Table Adobe Systems - Geographic focus
      • Table Adobe Systems - Segment focus
      • Table Adobe Systems - Key offerings
    • IBM
      • Table Vendor overview
      • Table IBM - Business segments
      • Table IBM - Organizational developments
      • Table IBM - Geographic focus
      • Table IBM - Segment focus
      • Table IBM - Key offerings
    • Oracle
      • Table Vendor overview
      • Table Oracle - Business segments
      • Table Oracle - Organizational developments
      • Table Oracle - Geographic focus
      • Table Oracle - Segment focus
      • Table Oracle - Key offerings
    • SAP
      • Table SAP overview
      • Table SAP - Business segments
      • Table SAP - Organizational developments
      • Table SAP - Geographic focus
      • Table SAP - Segment focus
      • Table SAP - Key offerings
    • Salesforce
      • Table Vendor overview
      • Table Salesforce - Business segments
      • Table Salesforce - Organizational developments
      • Table Salesforce - Geographic focus
      • Table Salesforce - Segment focus
      • Table Salesforce - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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