About Digital Signage Systems
Digital signage systems are digital displays, managed by CMS and used for advertising, marketing, and sales applications. Digital signage systems are individually addressable or centrally managed for displaying text, videos, and animated messages for information, entertainment, merchandising, and advertising to the target audience. Signages are the primary tools used by corporates and businesses to display contents required to be conveyed to target audience. Digital signage is a sub-segment of signages, used to convey messages, videos, and images in a digital format. The retail industry is one of the major segments witnessing an extensive adoption of digital signage systems to influence the buying behavior of target audience. This is achieved by promoting brand names and related products and services at several points of sale (POS) with attractive displays of offers, new products, and enhanced services.
Technavio’s analysts forecast the global digital signage systems market in the retail industry to grow at a CAGR of 9.63% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global digital signage systems market in the retail industry for 2017-2021. To calculate the market size, the report considers the sales/volume/value and retrofit/replacement/services market.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Digital Signage Systems Market in the Retail Industry 2017-2021
Technavio recognizes the following companies as the key players in the global digital signage systems market in the retail industry: DynaScan Technology, SAMSUNG, LG Electronics, and NEC Display Solutions.
Other Prominent Vendors in the market are: AOPEN, ASUSTeK Computer, Barco, Daktronics, Extron Electronics, Esprit Digital, Koninklijke Philips, NanoLumens, NEXCOM International, Panasonic Corporation of North America, PixelFLEX, Peerless-AV, SHENZHEN JEHE TECHNOLOGY DEVELOPMENT, Sharp Electronics, and Verifone Media.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing use of anti-reflective technology. The materials used for reflecting visible lights at different wavelength are applied to reflective displays. Electronic paper displays (EPDs), electrowetting displays (EWDs), and laser phosphor displays (LPDs) mechanically facilitate color switching and drive different colored materials on to the front of digital displays. Reflective displays are used in both outdoor and indoor applications. These displays have low power consumption, and due to reflecting ambient light, they are easy to read.”
According to the report, one of the major drivers for this market is Advantages of digital signages over traditional advertising tools. The rapid growth in technology and innovations have helped advertisement transition to digitization. Digital signage has gained popularity over the last decade because of the effective display of information. Thus, small and large firms are intensively moving toward LED signs. Compared with traditional signages, digital signages are better at drawing the attention of the target audience.
Further, the report states that one of the major factors hindering the growth of this market is Installation of digital signages on existing infrastructure. There are set of challenges associated with digital signage installation on structures built before the introduction of such public display signs. Integrators may require essential equipment to be securely placed in specific locations of buildings not designed for digital signage integration, which can be a challenge. This can lead to difficulties in creating video walls, where the necessary infrastructure is absent. There are four core challenges an integrator may face while installing digital signage in an established structure.
DynaScan Technology, SAMSUNG, LG Electronics, and NEC Display Solutions, AOPEN, ASUSTeK Computer, Barco, Daktronics, Extron Electronics, Esprit Digital, Koninklijke Philips, NanoLumens, NEXCOM International, Panasonic Corporation of North America, PixelFLEX, Peerless-AV, SHENZHEN JEHE TECHNOLOGY DEVELOPMENT, Sharp Electronics, and Verifone Media.