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Global Digital Signage Systems Market in the Retail Industry 2017-2021

About Digital Signage Systems

Digital signage systems are digital displays, managed by CMS and used for advertising, marketing, and sales applications. Digital signage systems are individually addressable or centrally managed for displaying text, videos, and animated messages for information, entertainment, merchandising, and advertising to the target audience. Signages are the primary tools used by corporates and businesses to display contents required to be conveyed to target audience. Digital signage is a sub-segment of signages, used to convey messages, videos, and images in a digital format. The retail industry is one of the major segments witnessing an extensive adoption of digital signage systems to influence the buying behavior of target audience. This is achieved by promoting brand names and related products and services at several points of sale (POS) with attractive displays of offers, new products, and enhanced services.

Technavio’s analysts forecast the global digital signage systems market in the retail industry to grow at a CAGR of 9.63% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital signage systems market in the retail industry for 2017-2021. To calculate the market size, the report considers the sales/volume/value and retrofit/replacement/services market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Digital Signage Systems Market in the Retail Industry 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • DynaScan Technology
  • SAMSUNG
  • LG Electronics
  • NEC Display Solutions
Other prominent vendors
  • AOPEN
  • ASUSTeK Computer
  • Barco
  • Daktronics
  • Extron Electronics
  • Esprit Digital
  • Koninklijke Philips
  • NanoLumens
  • NEXCOM International
  • Panasonic Corporation of North America
  • PixelFLEX
  • Peerless-AV
  • SHENZHEN JEHE TECHNOLOGY DEVELOPMENT
  • Sharp Electronics
  • Verifone Media
Market driver
  • Advantages of digital signages over traditional advertising tools
  • For a full, detailed list, view our report
Market challenge
  • Installation of digital signages on existing infrastructure
  • For a full, detailed list, view our report
Market trend
  • Growing use of anti-reflective technology
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Digital Signage Systems Market in the Retail Industry 2017-2021

Technavio recognizes the following companies as the key players in the global digital signage systems market in the retail industry: DynaScan Technology, SAMSUNG, LG Electronics, and NEC Display Solutions.

Other Prominent Vendors in the market are: AOPEN, ASUSTeK Computer, Barco, Daktronics, Extron Electronics, Esprit Digital, Koninklijke Philips, NanoLumens, NEXCOM International, Panasonic Corporation of North America, PixelFLEX, Peerless-AV, SHENZHEN JEHE TECHNOLOGY DEVELOPMENT, Sharp Electronics, and Verifone Media.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing use of anti-reflective technology. The materials used for reflecting visible lights at different wavelength are applied to reflective displays. Electronic paper displays (EPDs), electrowetting displays (EWDs), and laser phosphor displays (LPDs) mechanically facilitate color switching and drive different colored materials on to the front of digital displays. Reflective displays are used in both outdoor and indoor applications. These displays have low power consumption, and due to reflecting ambient light, they are easy to read.”

According to the report, one of the major drivers for this market is Advantages of digital signages over traditional advertising tools. The rapid growth in technology and innovations have helped advertisement transition to digitization. Digital signage has gained popularity over the last decade because of the effective display of information. Thus, small and large firms are intensively moving toward LED signs. Compared with traditional signages, digital signages are better at drawing the attention of the target audience.

Further, the report states that one of the major factors hindering the growth of this market is Installation of digital signages on existing infrastructure. There are set of challenges associated with digital signage installation on structures built before the introduction of such public display signs. Integrators may require essential equipment to be securely placed in specific locations of buildings not designed for digital signage integration, which can be a challenge. This can lead to difficulties in creating video walls, where the necessary infrastructure is absent. There are four core challenges an integrator may face while installing digital signage in an established structure.

Companies Mentioned

DynaScan Technology, SAMSUNG, LG Electronics, and NEC Display Solutions, AOPEN, ASUSTeK Computer, Barco, Daktronics, Extron Electronics, Esprit Digital, Koninklijke Philips, NanoLumens, NEXCOM International, Panasonic Corporation of North America, PixelFLEX, Peerless-AV, SHENZHEN JEHE TECHNOLOGY DEVELOPMENT, Sharp Electronics, and Verifone Media.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
      • Table Complete ecosystem coverage of global digital signage systems market
      • Table Digital signage systems: Segments served
      • Table Application share of digital signages in various industries 2016 (%)
      • Table Seen and hidden cost incurred by digital signage systems
      • Table Inclusions of upfront acquisition and ongoing support costs incurred from the adoption of digital signage system
      • Table Cost breakdown of smart stand-alone digital signage system in comparison to traditional stand-alone digital signage system
      • Table Cost breakdown of smart networked digital signage system with five displays in comparison to traditional networked digital signage system
      • Table Market overview: Global digital signage systems market in the retail industry 2017-2021
      • Table Global digital signage systems market in the retail industry by applications 2016-2021
      • Table Global digital signage systems market in the retail industry by signage types 2016-2021
      • Table Global digital signage systems market in the retail industry by components 2016-2021
      • Table Global digital signage systems market in the retail industry by geography 2016-2021
  • Market landscape
    • Market overview
      • Table Global digital signage systems market in the retail industry
    • Market size and forecast
      • Table Global digital signage systems market in the retail industry 2016-2021 ($ millions)
    • Five forces analysis
  • Market segmentation by application
    • Segmentation by application
      • Table Global digital signage systems market in the retail industry by application - Market size 2016
      • Table Global digital signage systems market in the retail industry by application - Market size and forecast 2016-2021
    • Outdoor digital signage
      • Table Digital display mediums used for outdoor application in the retail industry in Europe 2016-2021 (%)
      • Table Global outdoor digital signage systems market in the retail industry 2016-2021 ($ millions)
      • Table Contribution of outdoor digital signages in outdoor market sales in UK 2017-2021 ($ millions)
    • Indoor digital signage
      • Table Global indoor digital signage systems market in the retail industry 2016-2021 ($ millions)
    • Mobile digital signage
      • Table Global mobile digital signage systems market in the retail industry 2016-2021 ($ millions)
  • Market segmentation by signage type
    • Segmentation by signage type
      • Table Global digital signage systems market in the retail industry by signage type - market size 2016
      • Table Global digital signage systems market in the retail industry by signage type - market size ($ millions)
    • Stand-alone signage system
      • Table Global digital stand-alone signage systems market in the retail industry 2016-2021 ($ millions)
    • Networked signage system
      • Table Global digital networked signage systems market in the retail industry 2016-2021 ($ millions)
      • Table Global software market for networked digital signage: 2012-2017 ($ millions)
  • Market segmentation by component
    • Segmentation by components
      • Table Global digital signage systems market in the retail industry by component - Market size 2016
      • Table Global digital signage systems market in the retail industry by component - Market size and forecast 2016-2021
    • Digital displays
      • Table Global digital displays market for digital signages in the retail industry 2016-2021 ($ millions)
    • Content Management System (CMS)
      • Table Global Content Management System market for digital signages in the retail industry 2016-2021 ($ millions)
      • Table Parameters to consider while purchasing CMS
    • System players
      • Table Global system players market for digital signage systems in the retail industry 2016-2021 ($ millions)
    • Others
      • Table Global digital signage systems in retail industry by other components 2016-2021 ($ millions)
      • Table Comparison of SAMSUNG smart signage system with traditional digital signage system
  • Regional landscape
    • Geographical segmentation
      • Table Geography - market size & forecast
    • Regional comparison
      • Table Regional comparison
    • Americas - market size & forecast
      • Table Americas - market size & forecast ($ mn)
      • Table Americas - Year-over-year growth
    • EMEA - market size & forecast
      • Table EMEA - market size & forecast ($ mn)
      • Table EMEA - Year-over-year growth
    • APAC - market size & forecast
      • Table APAC - market size & forecast ($ mn)
      • Table APAC - Year-over-year growth
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market Trends
    • Growing use of anti-reflective technology
    • Ultra-high definition technology
      • Table Benefits of ultra-high definition technology
    • OLED in digital signages
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors for digital signage display units and software
      • Table Other prominent vendors for digital signage display units and software
  • Key vendor analysis
    • DynaScan Technology
    • SAMSUNG
    • LG Electronics
    • NEC Display Solutions
  • Key vendor analysis for Content Management Systems
    • STRATACACHE
    • FOUR WINDS INTERACTIVE
    • Visix
  • Appendix
    • List of abbreviations
  • Explore Technavio

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