Global Digital Signage Market in Education Sector 2017-2021
About Digital Signage
Digital signage is used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses technologies such as LCD, LED displays, and projection to display contents such as digital images, videos, and information. Digital signage displays make use of content management systems and digital media distribution systems that are installed on PCs and servers to present information. The digital signage market in education sector is growing phenomenally with its unique advertising and communication capabilities in the age of digitized education system. The institutions globally, especially colleges and universities, are actively deploying digital signage systems.
Technavio’s analysts forecast the global digital signage in education market to grow at a CAGR of 10.36% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global digital signage in education market for 2017-2021. To calculate the market size, the report considers the revenue generated from third-party players who collaborate with educational institutions to design and implement digital signage systems.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Digital Signage in Education Market 2017-2021
Technavio recognizes the following companies as the key players in the global digital signage in education market: ADFLOW Networks, Cisco Systems, NEC Display Solutions, and Samsung Electronics.
Other Prominent Vendors in the market are: BrightSign, Dynamax Technical Services, Eclipse Digital Media, Mvix, and Scala.
Commenting on the report, an analyst from Technavio’s team said: “One trend in market is inclusion of social media. Social media is showing increasing penetration in the education system globally. These platforms are increasingly incorporated in teaching and learning systems to help students engage in informal chat with other students and teachers, apart from formal classroom sessions. The digital signage systems also promote such communication system, wherein content from the social media portals is taken and displayed on the system as well as shared with audience's mobile devices such as tablets, web pages, and smartphones. This trigger inclusive communication, as the audience can comment and express their views about any subject shared on the digital signage system. Social networking platforms such as Twitter, YouTube, and Facebook are used by institutions to maintain communication with students and intimate them about any updates, such as student events and courses. Hence, in this way these social portals act as another reliable source of information, apart from institution websites. This engages students in following messages shared on signage systems while institutions publicize their social media presence. Hence, in time it is expected that the inclusion of social media tools into the digital signage systems will enhance the market growth during the forecast period.”
According to the report, one driver in market is better communication system. Digital signage systems in the education sector are primarily used to facilitate communications with teachers, staff, students, and visitors. It has been increasingly used as a means to deliver messages and notifications pertaining to any aspect of institutions. Various events schedules and announcements such as homecomings, job fairs, extracurricular activities, wayfinding, sports, and charitable activities can easily be informed to all the institution members. They are deployed in cafeterias, libraries, and other places in institutions. In cafeterias, they act as digital menu boards, displaying healthy food choices. These digital displays can also be used to direct traffic during lunch time. LaGrange College, based in the US, deployed digital signage systems offered by MediaTile in the library building to stimulate library materials circulation, staff welcome notices, library utilization, and student attendance during campus events.
Further, the report states that one challenges in market is high manufacturing costs. Institutions are finding difficulties in the deployment of digital signage systems primarily due to the expensive nature of procuring technology from vendors. The institutions in order to build an ecosystem of communications and marketing through digital signage are exposed to incurring cost involved in installing the software and hardware into the system. The institutions need to ensure IT infrastructure in place, which is a fundamental requirement for deploying signage systems. This will demand to invest a large sum of capital. They also need to train teachers and administrative department about workflow practices that will be followed under this system. The present scenario reveals that there is a shortage of teachers who are adept in handling educational software and hardware. In such situations, deploying such solutions will not produce desired outcomes. Hence, the costs involved act as a deterrent to the adoption and growth of digital signage systems in the education market.
ADFLOW Networks, Cisco Systems, NEC Display Solutions, Samsung Electronics, BrightSign, Dynamax Technical Services, Eclipse Digital Media, Mvix, and Scala.
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