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Global Digital Signage Market 2018-2022

Global Digital Signage Market 2018-2022

About Digital Signage

Digital signage is a segment of signage involving the use of digital video or multimedia content for informational or marketing purposes, to attract customers and enhance customer experience.

Technavio’s analysts forecast the global digital signage market to grow at a CAGR of 6.73% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital signage market for 2018-2022. To calculate the market size, the report considers the revenue generated from the use of digital signage products including hardware, services, and software across several end-user industries.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Digital Signage Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • AU Optronics
  • Daktronics
  • HP
  • Panasonic
  • SAMSUNG ELECTRONICS
Market driver
  • High growth of digital out-of-home (DOOH) signage
  • For a full, detailed list, view our report
Market challenge
  • Cybersecurity issues in digital signage
  • For a full, detailed list, view our report
Market trend
  • Big data analytics and artificial intelligence (AI) in digital signage
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global display market segmentation
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global digital signage market - Market size and forecast 2017-2022 ($ bn)
      • Table Global digital signage market - Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by application
    • Segmentation by application
      • Table Global digital signage market - Market share by application 2017-2022 (%)
    • Comparison by application
      • Table Comparison by application
    • Retail - Market size and forecast 2017-2022
      • Table Global digital signage market by retail - Market size and forecast 2017-2022 ($ bn)
      • Table Global digital signage market by retail - Year-over-year growth 2018-2022 (%)
    • QSR and restaurants - Market size and forecast 2017-2022
      • Table Global digital signage market by QSR and restaurants - Market size and forecast 2017-2022 ($ bn)
      • Table Global digital signage market by QSR and restaurants - Year-over-year growth 2018-2022 (%)
    • Education - Market size and forecast 2017-2022
      • Table Global digital signage market by education - Market size and forecast 2017-2022 ($ bn)
      • Table Global digital signage market by education - Year-over-year growth 2018-2022 (%)
    • Healthcare - Market size and forecast 2017-2022
      • Table Global digital signage market by healthcare - Market size and forecast 2017-2022 ($ bn)
      • Table Global digital signage market by healthcare - Year-over-year growth 2018-2022 (%)
    • Others - Market size and forecast 2017-2022
      • Table Global digital signage market by others - Market size and forecast 2017-2022 ($ bn)
      • Table Global digital signage market by others - Year-over-year growth 2018-2022 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Market segmentation by product
    • Segmentation by product
      • Table Global digital signage market - Market share by product 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • Hardware - Market size and forecast 2017-2022
      • Table Global digital signage market by hardware - Market size and forecast 2017-2022 ($ bn)
      • Table Global digital signage market by hardware - Year-over-year growth 2018-2022 (%)
    • Services - Market size and forecast 2017-2022
      • Table Global digital signage market by services - Market size and forecast 2017-2022 ($ bn)
      • Table Global digital signage market by services - Year-over-year growth 2018-2022 (%)
    • Software - Market size and forecast 2017-2022
      • Table Global digital signage market by software - Market size and forecast 2017-2022 ($ bn)
      • Table Global digital signage market by software - Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global digital signage market - Market share by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas - Market size and forecast 2017-2022
      • Table Digital signage market in Americas - Market size and forecast 2017-2022 ($ bn)
      • Table Digital signage market in Americas - Year-over-year growth 2018-2022 (%)
    • EMEA - Market size and forecast 2017-2022
      • Table Digital signage market in EMEA - Market size and forecast 2017-2022 ($ bn)
      • Table Digital signage market in EMEA - Year-over-year growth 2018-2022 (%)
    • APAC - Market size and forecast 2017-2022
      • Table Digital signage market in APAC - Market size and forecast 2017-2022 ($ bn)
      • Table Digital signage market in APAC - Year-over-year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Introduction of SOC technology
    • Innovations in display technology
    • Big data analytics and AI in digital signage
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitor landscape
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • AU Optronics
      • Table AU Optronics - Overview
      • Table AU Optronics - Business segments
      • Table AU Optronics - Organizational developments
      • Table AU Optronics - Geographic focus
      • Table AU Optronics - Segment focus
      • Table AU Optronics - Key offerings
    • Daktronics
      • Table Daktronics - Overview
      • Table Daktronics - Business segments
      • Table Daktronics - Organizational developments
      • Table Daktronics - Geographic focus
      • Table Daktronics - Segment focus
      • Table Daktronics - Key offerings
    • HP
      • Table HP - Overview
      • Table HP - Business segments
      • Table HP - Organizational developments
      • Table HP - Geographic focus
      • Table HP - Segment focus
      • Table HP - Key offerings
    • Panasonic
      • Table Panasonic - Overview
      • Table Panasonic - Business segments
      • Table Panasonic - Organizational developments
      • Table Panasonic - Geographic focus
      • Table Panasonic - Segment focus
      • Table Panasonic - Key offerings
    • SAMSUNG ELECTRONICS
      • Table SAMSUNG ELECTRONICS - Overview
      • Table SAMSUNG ELECTRONICS - Business segments
      • Table SAMSUNG ELECTRONICS - Organizational developments
      • Table SAMSUNG ELECTRONICS - Geographic focus
      • Table SAMSUNG ELECTRONICS - Segment focus
      • Table SAMSUNG ELECTRONICS - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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