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Global Digital Retail Marketing Market 2017-2021

Global Digital Retail Marketing Market 2017-2021

About Digital Retail Marketing

Digital retail marketing is one of the most active and the fastest-growing marketing technique in the retail advertising segment. This growth is primarily attributed to the growing digitalization worldwide. On average, an estimated 650,000 search queries are raised on Google every minute; 700 videos are hosted on YouTube; over 700,000 status updates and 500,000 comments are posted on Facebook; and 65,000 tweets are made worldwide. Furthermore, 180 million e-mails are sent each minute, emphasizing the significance of digital media as a marketing tool.

Technavio’s analysts forecast the global digital retail marketing market to grow at a CAGR of 18.29% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital retail marketing market for 2017-2021. To calculate the market size, the report considers the revenue generated from the following types of digital retail marketing: search ads, display ads, social media, e-mail marketing, and others.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Digital Retail Marketing Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Edelman
  • Interpublic Group of Companies
  • Omnicom Media Group
  • Publicis Groupe
  • WPP
Other prominent vendors
  • Havas
  • Pinterest
  • Tumblr
  • WE
Market driver
  • Growing mobile device penetration
  • For a full, detailed list, view our report
Market challenge
  • Requirement for skilled workforce
  • For a full, detailed list, view our report
Market trend
  • Advanced targeting options
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Digital Retail Marketing Market 2017-2021

Technavio recognizes the following companies as the key players in the global digital retail marketing market: Edelman, Interpublic Group of Companies, Omnicom Media Group, Publicis Groupe, and WPP.

Other Prominent Vendors in the market are: Havas, Pinterest, Tumblr, and WE.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is advanced targeting options. As digital retail media gathers a large amount of user information, they are able to target audiences by various methods. Digital media advertising enables targeting based on interests, browsing behavior, and connections across demographic and geographic barriers.”

According to the report, one driver in the market is growing mobile device penetration. Digital media advertising on mobile devices has been offering better ROI than traditional advertising channels. The digital advertising sector is anticipated to grow during the forecast period, owing to the rising number of digital users worldwide. In 2016, the number of smartphones shipped around the world was nearly 1.5 billion units when compared with 1.43 million units in 2015 and 1.3 million units in 2014. This number is likely to double during the forecast period, while the number of tablet users globally is likely to reach 1.4 billion in 2017.

Further, the report states that one challenge in the market is requirement for skilled workforce. The global digital retail marketing market is upgrading rapidly, and one of the major challenges faced by companies is the need for a skilled and talented workforce that adapts quickly to the latest advances in technology. Companies need to hire employees who can cope with the rapidly transforming market. This cannot be achieved only through a good recruitment team; it also requires a complementary employee development team as well as effective processes and procedures. Besides considering the soft skills and the expertise of the employees, recruiters must also consider the customer and data management skills of the employees.

Companies Mentioned

Edelman, Interpublic Group of Companies, Omnicom Media Group, Publicis Groupe, WPP, Havas, Pinterest, Tumblr, and WE.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Overview of global digital retail marketing market
    • Global digital retail marketing market
      • Table Global digital retail marketing market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by type
    • Global digital retail marketing market by type
      • Table Global digital retail marketing market by type 2016-2021 (% of revenue)
      • Table Global digital retail marketing market by type: Revenue and growth rate comparison 2016-2021 ($ billions)
      • Table Global digital retail marketing market by type: CAGR comparison 2016-2021
    • Global digital retail marketing market by search ads
      • Table Global digital retail marketing market by search ads 2016-2021 ($ billions)
    • Global digital retail marketing market by display ads
      • Table Global digital retail marketing market by display ads 2016-2021 ($ billions)
    • Global digital retail marketing market by social media
      • Table Global digital retail marketing market by social media 2016-2021 ($ billions)
    • Global digital retail e-mail marketing market
      • Table Global digital retail marketing market by e-mail marketing 2016-2021 ($ billions)
  • Market segmentation by platform
    • Global digital retail marketing market by platform
      • Table Global digital retail marketing market by platform 2016-2021 (% of revenue)
      • Table CAGR comparison: Global digital retail marketing market by platform 2016-2021
    • Global digital retail marketing market by desktop
      • Table Global digital retail marketing market by desktop 2016-2021 ($ billions)
    • Global digital retail marketing market by mobile devices
      • Table Global digital retail marketing market by mobile devices 2016-2021 ($ billions)
  • Buying criteria
    • Buying criteria
      • Table Buying criteria in digital retail marketing
  • Geographical segmentation
    • Global digital retail marketing market by geography
      • Table Global digital retail marketing market by geography 2016-2021 (% of revenue)
      • Table Revenue comparison: Global digital retail marketing market by geography 2016-2021 ($ billions)
      • Table CAGR comparison: Global digital retail marketing market by geography 2016-2021
    • Digital retail marketing market in the Americas
      • Table Digital retail marketing market in the Americas 2016-2021 ($ billions)
    • Digital retail marketing market in EMEA
      • Table Digital retail marketing market in EMEA 2016-2021 ($ billions)
    • Digital retail marketing market in APAC
      • Table Digital retail marketing market in APAC 2016-2021 ($ billions)
  • Key leading countries
    • Key leading countries
      • Table Key leading countries 2016 (% of revenue)
    • US
      • Table Digital retail marketing market in the US 2016-2021 ($ billions)
    • China
      • Table Digital retail marketing market in China 2016-2021 ($ billions)
    • UK
      • Table Digital retail marketing market in the UK 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Growing shift of preference from traditional to digital retail advertising channels
      • Table Factors influencing shift from traditional to digital retail advertising 2016
    • Advanced targeting options
    • Market automation
  • Vendor landscape
    • Competitive scenario
    • Key leading vendors
      • Table Facebook: Recent developments
      • Table Google: Recent developments
      • Table LinkedIn: Recent developments
    • Key spenders
    • Other prominent vendors
      • Table Other prominent vendors
    • Other prominent spenders
      • Table Other prominent spenders
  • Appendix
    • List of abbreviations
  • Explore Technavio

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