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Global Digital OOH Market 2018-2022

Global Digital OOH Market 2018-2022

About Digital OOH

The market is fragmented due to the presence of many vendors. However, it only lists the key vendors in the market and does not present the market share of all vendors in the market. The report discusses the primary market growth drivers and challenges that the vendors and the market as a whole face, and provides an overview of the key trends emerging in the market.

Technavio’s analysts forecast the global digital OOH market to grow at a CAGR of 10.19% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital OOH market for 2018-2022. To calculate the market size, the report considers the revenue generated from the type of digital OOH such as in-store advertising and outdoor advertising.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Digital OOH Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Clear Channel Outdoor
  • JCDecaux
  • Lamar Advertising
  • OUTFRONT Media
Market driver
  • Reduced cost of digital screens
  • For a full, detailed list, view our report
Market challenge
  • Threat from mobile advertising
  • For a full, detailed list, view our report
Market trend
  • Increase in spending from FMCG industry
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Digital OOH Market 2018-2022

Technavio recognizes the following companies as the key players in the global digital OOH market: Clear Channel Outdoor, JCDecaux, Lamar Advertising, and OUTFRONT Media

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Increase in spending from FMCG industry. The FMCG sector accounts for over one-seventh of the global economy. It is one of the major industries that uses outdoor advertising as the major source of advertising. With the growing FMCG market, the advertising budget would also increase. Moreover, with the availability of numerous products and tough competition, FMCG manufacturers opt for innovative advertising platforms that have a wide reach in a region.”

According to the report, one of the major drivers for this market is Reduced cost of digital screens. One of the major factors hindering the growth of the digital OOH market is the disability of vendors to choose a suitable location for digital signage displays. These displays have a high presence in the market, which reduces the scope for new displays. The revenue of digital signage displays grew at a CAGR of 9% between 2010 and 2016, because of which, the average price of a digital screen declined at a CAGR of 6%.

Further, the report states that one of the major factors hindering the growth of this market is Threat from mobile advertising. Although OOH advertising has a larger audience base, it is not customized. Smartphones and other mobile devices track user activities and generate advertisements based on usage and search terms. Hence, they are more personalized and targeted.

Companies Mentioned

Clear Channel Outdoor, JCDecaux, Lamar Advertising, and OUTFRONT Media

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Related market
      • Table Global digital advertising market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global digital OOH market – Market size and forecast 2017-2022 ($ bn)
      • Table Global OOH market– Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by type
    • Segmentation by type
      • Table Global digital OOH market: Segmentation by type 2017-2022 (% share of revenue)
    • Comparison by type
      • Table Comparison by type
    • In-store advertising – Market size and forecast 2017-2022
      • Table Global digital OOH market by in-store advertising – Market size and forecast 2017-2022 ($ bn)
      • Table Global digital OOH market by in-store advertising – Year-over-year growth 2018-2022 (%)
    • Outdoor advertising – Market size and forecast 2017-2022
      • Table Global digital OOH market by outdoor advertising – Market size and forecast 2017-2022 ($ bn)
      • Table Global digital OOH market by outdoor advertising – Year-over-year growth 2018-2022 (%)
    • Market opportunity by technology
      • Table Market opportunity by technology
  • Market segmentation by application
    • Segmentation by application
      • Table Global digital OOH market: Segmentation by application 2017-2022 (% share of revenue)
    • Comparison by application
      • Table Comparison by application
    • Retail – Market size and forecast 2017-2022
      • Table Global digital OOH in the retail segment – Market size and forecast 2017-2022 ($ bn)
      • Table Global digital OOH in retail segment – Year-over-year growth 2018-2022 (%)
    • Recreation – Market size and forecast 2017-2022
      • Table Global digital OOH market in recreation segment – Market size and forecast 2017-2022 ($ bn)
      • Table Global digital OOH in recreation segment – Year-over-year growth 2018-2022 (%)
    • Banking – Market size and forecast 2017-2022
      • Table Global digital OOH market in banking segment– Market size and forecast 2017-2022 ($ bn)
      • Table Global digital OOH market in banking segment – Year-over-year growth 2018-2022 (%)
    • Transportation – Market size and forecast 2017-2022
      • Table Global digital OOH market in transportation segment – Market size and forecast 2017-2022 ($ bn)
      • Table Global digital OOH market in transportation sector – Year-over-year growth 2018-2022 (%)
    • Education – Market size and forecast 2017-2022
      • Table Global digital OOH market in education segment – Market size and forecast 2017-2022 ($ bn)
      • Table Global digital OOH market in education segment – Year-over-year growth 2018-2022 (%)
    • Others – Market size and forecast 2017-2022
      • Table Global digital OOH market in others segment – Market size and forecast 2017-2022 ($ bn)
      • Table Global digital OOH market in others segment – Year-over-year growth 2018-2022 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Market segmentation by category
    • Segmentation by category
      • Table Global digital OOH market: Segmentation by category 2017-2022 (% share of revenue)
    • Comparison by category
      • Table Comparison by category
    • Billboards – Market size and forecast 2017-2022
      • Table Global digital OOH market by billboards segment – Market size and forecast 2017-2022 ($ bn)
      • Table Global digital OOH market by billboards segment – Year-over-year growth 2018-2022 (%)
    • Shelter – Market size and forecast 2017-2022
      • Table Global digital OOH market by shelter segment – Market size and forecast 2017-2022 ($ bn)
      • Table Global digital OOH market by shelter segment – Year-over-year growth 2018-2022 (%)
    • Transit – Market size and forecast 2017-2022
      • Table Global digital OOH market by transit segment – Market size and forecast 2017-2022 ($ bn)
      • Table Global digital OOH market by the transit segment – Year-over-year growth 2018-2022 (%)
    • Street furniture – Market size and forecast 2017-2022
      • Table Global digital OOH market by street furniture segment – Market size and forecast 2017-2022 ($ bn)
      • Table Global digital OOH market by street furniture segment – Year-over-year growth 2018-2022 (%)
    • Market opportunity by category
      • Table Market opportunity by category
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global digital OOH market: Segmentation by geography 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • APAC – Market size and forecast 2017-2022
      • Table APAC – Market size and forecast 2017-2022 ($ bn)
      • Table APAC – Year-over-year growth 2018-2022 (%)
      • Table Top 3 countries in APAC
    • Americas – Market size and forecast 2017-2022
      • Table Americas – Market size and forecast 2017-2022 ($ bn)
      • Table Americas – Year over year growth 2018-2022 (%)
      • Table Top 3 countries in Americas
    • EMEA – Market size and forecast 2017-2022
      • Table EMEA – Market size and forecast 2017-2022 ($ bn)
      • Table EMEA – Year over year growth 2018-2022 (%)
      • Table Top 3 countries in EMEA
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Use of 3D technology for digital signage
    • Increase in spending from FMCG industry
    • Growing geofencing of advertising
    • Shifting media landscape
    • Innovative ways of targeting consumers
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Clear Channel Outdoor
      • Table Vendor overview
      • Table Clear Channel Outdoor – Business segments
      • Table Clear Channel Outdoor – Organizational developments
      • Table Clear Channel Outdoor – Geographic focus 2017
    • JCDecaux
      • Table Vendor overview
      • Table JCDecaux – Business segments
      • Table JCDecaux – Organizational developments
      • Table JCDecaux – Geographic focus 2017
    • Lamar Advertising
      • Table Vendor overview
      • Table Lamar Advertising – Business segments
      • Table Lamar Advertising – Organizational developments
      • Table Lamar Advertising – Geographic focus 2017
    • OUTFRONT Media
      • Table Vendor overview
      • Table OUTFRONT Media – Business segments
      • Table OUTFRONT Media – Organizational developments
      • Table OUTFRONT Media – Geographic focus 2017
  • Appendix
    • List of abbreviations
  • Explore Technavio

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