Global Digital English Language Learning Market 2017-2021
About Digital English Language Learning
English is spoken by more than one billion people worldwide and is the second most popular language to learn after Mandarin. ELT programs are gaining momentum because of globalization, urbanization, and the desire for better education and employment opportunities. With the advent of the Internet, information and communications technology (ICT) tools are being used to provide learning content in digital formats. Digital English language learning comprises digital content and products that facilitate the learning of languages through ICT tools. These include mobile apps, activities, e-Books, games, videos, audio clips, digital software, learning lab equipment, and online tutoring. These tools are interactive, allow real-time feedback, and enhance learning processes as they involve different formats.
Technavio’s analysts forecast the global digital english language learning market to grow at a CAGR of 23.36% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global digital english language learning market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of the digital English language learning products and services provided by the language learning institutions, and online language learning service providers.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Digital English Language Learning Market 2017-2021
Technavio recognizes the following companies as the key players in the global digital english language learning market: Berlitz Languages, Pearson ELT, Sanako Corporation, and EF Education First.
Other Prominent Vendors in the market are: inlingua, Houghton Mifflin Harcourt, LearnCube, McGraw-Hill Education, Onwards Learning, OKpanda, Oxford University Press, Rosetta Stone, Transparent Language, and Voxy.
Commenting on the report, an analyst from Technavio’s team said: “One trend in market is demand for digital learning. Technology is reshaping classroom teaching methods and providing opportunities for language learning through various modes and formats. Digital learning involves interactive and engaging methods through audio, videos, presentations, online courses, mobile apps, and e-books. It helps in better assimilation and absorption of information, allows personalization of lessons, and tracking individual performances, which enhances the learning process. Given the advantages and the current technologically advanced environment, consumers are demanding digital learning products and services. While learning English language, digital techniques enable access to learning opportunities outside classrooms and personalized learning experiences along with proper pronunciation, grammar, and writing skills. All these factors are driving the demand for digital language learning products and services.”
According to the report, one driver in market is significant upsurge in demand from organizations. The language issue is an inherent challenge in integrating the labor market across Europe and Asia. The implementation of corporate language strategy is tedious and evokes a multiple apprehension among employees. However, from an efficiency and resource management perspective, organizations realize the adverse impact of language barriers at the operational and strategic levels. Various studies have indicated issues such as uncertainty, divided groups, and polarization of perspectives due to lack of proper communication. Though governments and large enterprises are making substantial trade reforms to stabilize their economies, it is essential for organizations to address such fundamental issues with utmost importance.
Further, the report states that one challenge in market is rise in focus on native languages. Many countries such as Germany, France, and China are shifting emphasis to boost their own culture and language. With increased number of students migrating to other countries for opportunities, the focus on the English language has become intense. This has somewhat diminished the significance of native languages of different countries. To preserve and protect their identity from the English-speaking countries values and culture, European and Asian countries such as Germany, France, South Korea, and China are boosting courses on native culture in schools. They are also minimizing the importance of English language and consequently pushing their respective languages and cultures. For instance, students in primary schools are mandated to learn German and French languages before taking English language course in Germany and France. In China, the Ministry of Education is in the process of lowering marks allotted to English and increasing those for Chinese in high school exams. Such factors pose a challenge to the digital English language learning market during the forecast period.
Berlitz Languages, Pearson ELT, Sanako Corporation, EF Education First, inlingua, Houghton Mifflin Harcourt, LearnCube, McGraw-Hill Education, Onwards Learning, OKpanda, Oxford University Press, Rosetta Stone, Transparent Language, Voxy.
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