Market Research Logo

Global Digital English Language Learning Market 2017-2021

  • Executive summary
  • Scope of the report
    • Market overview
      • Table Countries covered for market analysis
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Global English language learning market
      • Table Global English language learning market 2016-2021 ($ billions)
      • Table Revenues of global language learning markets in 2016
  • Global digital English language learning market
    • Market overview
      • Table Global digital English language learning market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Market segmentation by deployment
    • Global digital English language learning market by deployment
      • Table Global digital English language learning market by deployment 2016
      • Table Global digital English language learning market by deployment 2021
      • Table Global digital English language learning market by deployment 2016-2021 ($ billions)
      • Table Global digital English language learning market by deployment 2016-2021
    • Global digital English language learning market by cloud deployment
      • Table Global digital English language learning market by cloud deployment 2016-2021 ($ billions)
    • Global digital English language learning market by on-premise deployment
      • Table Global digital English language learning market by on-premise deployment 2016-2021 ($ billions)
  • End-user segmentation
    • Global digital English language learning market by end-user
      • Table Global digital English language learning market by end-user 2016
      • Table Global digital English language learning market by end-user 2021
      • Table Global digital English language learning market by end-user 2016-2021 ($ billions)
      • Table Global digital English language learning market by end-user 2016-2021
    • Global digital English language learning market by nonacademic learners
      • Table Global digital English language learning market by non-academic learners 2016-2021 ($ billions)
    • Global digital English language learning market by academic learners
      • Table Global digital English language learning market by academic learners 2016-2021 ($ billions)
  • Geographical segmentation
    • Global digital English language learning market by geography
      • Table Digital English language learning market by geography 2016
      • Table Digital English language learning market by geography 2021
      • Table Digital English language learning market by geography 2016-2021 ($ billions)
      • Table Digital English language learning market by geography 2016-2021
    • Digital English language learning market in APAC
      • Table Digital English language learning market in APAC 2016-2021 ($ billions)
    • Digital English language learning market in Europe
      • Table Digital English language learning market in Europe 2016-2021 ($ billions)
    • Digital English language learning market in North America
      • Table Digital English language learning market in North America 2016-2021 ($ billions)
    • Digital English language learning market in ROW
      • Table Digital English language learning market in ROW 2016-2021 ($ billion)
  • Vendor landscape
    • Competitive scenario
    • Competitive benchmarking
      • Table Vendor analysis
  • Key vendor analysis
    • Berlitz Languages
      • Table Berlitz Languages: Solution offerings
    • Pearson ELT
      • Table Pearson ELT: Solution offerings
    • Sanako Corporation
      • Table Sanako Corporation: Product portfolio
    • EF Education First
      • Table EF Education First: Program offerings
  • Other prominent vendors
    • inlingua
    • Houghton Mifflin Harcourt
    • LearnCube
    • McGraw Hill Education
    • Onwards Learning
    • OKpanda
    • Oxford University Press
    • Rosetta Stone
    • Transparent Language
    • Voxy
  • Appendix
    • List of abbreviations
  • Explore Technavio

Global Digital English Language Learning Market 2017-2021

About Digital English Language Learning

English is spoken by more than one billion people worldwide and is the second most popular language to learn after Mandarin. ELT programs are gaining momentum because of globalization, urbanization, and the desire for better education and employment opportunities. With the advent of the Internet, information and communications technology (ICT) tools are being used to provide learning content in digital formats. Digital English language learning comprises digital content and products that facilitate the learning of languages through ICT tools. These include mobile apps, activities, e-Books, games, videos, audio clips, digital software, learning lab equipment, and online tutoring. These tools are interactive, allow real-time feedback, and enhance learning processes as they involve different formats.

Technavio’s analysts forecast the global digital english language learning market to grow at a CAGR of 23.36% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital english language learning market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of the digital English language learning products and services provided by the language learning institutions, and online language learning service providers.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW
Technavio's report, Global Digital English Language Learning Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Berlitz Languages
  • Pearson ELT
  • Sanako Corporation
  • EF Education First
Other prominent vendors
  • Inlingua
  • Houghton Mifflin Harcourt
  • LearnCube
  • McGraw-Hill Education
  • Onwards Learning
  • OKpanda
  • Oxford University Press
  • Rosetta Stone
  • Transparent Language
  • Voxy
Market driver
  • Significant upsurge in demand from organizations.
  • For a full, detailed list, view our report
Market challenge
  • Extensive use of wearable technology for language learning.
  • For a full, detailed list, view our report
Market trend
  • Increased implementation of language cloud services.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Digital English Language Learning Market 2017-2021

Technavio recognizes the following companies as the key players in the global digital english language learning market: Berlitz Languages, Pearson ELT, Sanako Corporation, and EF Education First.

Other Prominent Vendors in the market are: inlingua, Houghton Mifflin Harcourt, LearnCube, McGraw-Hill Education, Onwards Learning, OKpanda, Oxford University Press, Rosetta Stone, Transparent Language, and Voxy.

Commenting on the report, an analyst from Technavio’s team said: “One trend in market is demand for digital learning. Technology is reshaping classroom teaching methods and providing opportunities for language learning through various modes and formats. Digital learning involves interactive and engaging methods through audio, videos, presentations, online courses, mobile apps, and e-books. It helps in better assimilation and absorption of information, allows personalization of lessons, and tracking individual performances, which enhances the learning process. Given the advantages and the current technologically advanced environment, consumers are demanding digital learning products and services. While learning English language, digital techniques enable access to learning opportunities outside classrooms and personalized learning experiences along with proper pronunciation, grammar, and writing skills. All these factors are driving the demand for digital language learning products and services.”

According to the report, one driver in market is significant upsurge in demand from organizations. The language issue is an inherent challenge in integrating the labor market across Europe and Asia. The implementation of corporate language strategy is tedious and evokes a multiple apprehension among employees. However, from an efficiency and resource management perspective, organizations realize the adverse impact of language barriers at the operational and strategic levels. Various studies have indicated issues such as uncertainty, divided groups, and polarization of perspectives due to lack of proper communication. Though governments and large enterprises are making substantial trade reforms to stabilize their economies, it is essential for organizations to address such fundamental issues with utmost importance.

Further, the report states that one challenge in market is rise in focus on native languages. Many countries such as Germany, France, and China are shifting emphasis to boost their own culture and language. With increased number of students migrating to other countries for opportunities, the focus on the English language has become intense. This has somewhat diminished the significance of native languages of different countries. To preserve and protect their identity from the English-speaking countries values and culture, European and Asian countries such as Germany, France, South Korea, and China are boosting courses on native culture in schools. They are also minimizing the importance of English language and consequently pushing their respective languages and cultures. For instance, students in primary schools are mandated to learn German and French languages before taking English language course in Germany and France. In China, the Ministry of Education is in the process of lowering marks allotted to English and increasing those for Chinese in high school exams. Such factors pose a challenge to the digital English language learning market during the forecast period.

Companies Mentioned

Berlitz Languages, Pearson ELT, Sanako Corporation, EF Education First, inlingua, Houghton Mifflin Harcourt, LearnCube, McGraw-Hill Education, Onwards Learning, OKpanda, Oxford University Press, Rosetta Stone, Transparent Language, Voxy.

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;