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Global Digital Marketing Courses Market 2018-2022

Global Digital Marketing Courses Market 2018-2022

About Digital Marketing Courses

This report covers the present scenario and growth prospects of the global digital marketing courses market for 2017-2022. To calculate the market size, the report considers the revenue generated from digital marketing courses provided by vendors.

Technavio’s analysts forecast the global digital marketing courses market to grow at a CAGR of 12.09% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital marketing courses market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Digital Marketing Courses Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Coursera
  • Digital Vidya
  • Digital Marketing Institute
  • Manipal Prolearn (Manipal Global Education Services)
  • NIIT
  • Simplilearn
Market driver
  • Rising adoption of digital media and digital marketing
  • For a full, detailed list, view our report
Market challenge
  • Advent of open source materials and courses
  • For a full, detailed list, view our report
Market trend
  • Increasing demand from emerging economies
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Digital Marketing Courses Market 2018-2022

Technavio recognizes the following companies as the key players in the global digital marketing courses market: Coursera, Digital Vidya, Digital Marketing Institute, Manipal Prolearn (Manipal Global Education Services), NIIT, and Simplilearn.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is increasing demand from emerging economies. The continuously increasing demand for digital marketing courses from emerging economies is gaining traction in the market. The cost-effectiveness of digital marketing solutions is primarily attracting the corporates and academic segment of the emerging economies with limited budgets.”

According to the report, one driver in the market is rising adoption of digital media and digital marketing. Digital platforms such as Facebook and LinkedIn have become essential in today’s digitally connected world. As a result, companies are increasingly opting for digital marketing tools and techniques to help them add value to their products.

Further, the report states that one challenge in the market is advent of open source materials and courses. The advent of open source digital marketing courses poses a huge threat to the global digital marketing courses market. These free sources refer to various course materials and MOOCs that provide digital marketing concepts.

Companies Mentioned

Coursera, Digital Vidya, Digital Marketing Institute, Manipal Prolearn (Manipal Global Education Services), NIIT, and Simplilearn.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Global education market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global digital marketing courses market - Market size and forecast 2017-2022 ($ mn)
      • Table Global digital marketing courses market - Year over year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by course type
    • Segmentation by course type
      • Table Global digital marketing courses market by course type - Market share 2017-2022 (%)
    • Comparison by course type
      • Table Comparison by course type
    • Global digital marketing courses market by academic courses
      • Table Global digital marketing courses market by academic courses - Market size and forecast 2017-2022 ($ mn)
      • Table Global digital marketing courses market by academic courses - Year over year growth 2018-2022 (%)
    • Global digital marketing courses market by certification courses
      • Table Global digital marketing courses market by certification courses - Market size and forecast 2017-2022 ($ mn)
      • Table Global digital marketing courses market by certification courses - Year over year growth 2018-2022 (%)
    • Market opportunity by course type
      • Table Market opportunity by course type
  • Customer landscape
    • Table Customer landscape
  • Regional landscape
    • Geographical segmentation
      • Table Global digital marketing courses market by region - Market share 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Digital marketing courses market in Americas
      • Table Digital marketing courses market in Americas - Market size and forecast 2017-2022 ($ mn)
      • Table Digital marketing courses market in Americas - Year over year growth 2018-2022 (%)
    • Digital marketing courses market in EMEA
      • Table Digital marketing courses market in EMEA - Market size and forecast 2017-2022 ($ mn)
      • Table Digital marketing courses market in EMEA - Year over year growth 2018-2022 (%)
    • Digital marketing courses market in APAC
      • Table Digital marketing courses market in APAC - Market size and forecast 2017-2022 ($ mn)
      • Table Digital marketing courses market in APAC - Year over year growth 2018-2022 (%)
    • Key leading countries
      • Table Key leading countries
    • US
    • Canada
    • UK
    • Germany
    • China
    • Japan
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Increasing demand from emerging countries
    • Increasing emphasis on video campaigns and social marketing
    • Emergence of digital analytics
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Coursera
      • Table Coursera overview
      • Table Coursera - Business segments
      • Table Coursera - Organizational developments
      • Table Coursera - Key offerings
    • Digital Vidya
      • Table Digital Vidya overview
      • Table Digital Vidya - Business segments
      • Table Digital Vidya - Organizational developments
      • Table Digital Vidya - Key offerings
    • Digital Marketing Institute
      • Table Digital Marketing Institute overview
      • Table Digital Marketing Institute - Business segments
      • Table Digital Marketing Institute - Organizational developments
      • Table Digital Marketing Institute - Key offerings
    • Manipal Prolearn (Manipal Global Education Services)
      • Table Manipal Prolearn overview
      • Table Manipal Prolearn - Business segments
      • Table Manipal Prolearn - Organizational developments
      • Table Manipal Prolearn - Key offerings
    • NIIT
      • Table NIIT overview
      • Table NIIT - Business segments
      • Table NIIT - Organizational developments
      • Table NIIT - Geographic focus
      • Table NIIT - Segment focus
      • Table NIIT - Key offerings
    • Simplilearn
      • Table Simplilearn overview
      • Table Simplilearn - Business segments
      • Table Simplilearn - Organizational developments
      • Table Simplilearn - Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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