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Global Digital Asset Management Market 2017-2021

Global Digital Asset Management Market 2017-2021

About DAM

DAM is the management of rules and processes used by an organization to organize, store, secure, and distribute their digital assets. Digital assets include images of all formats, PDFs, video files, podcasts, word documents, spreadsheets, and presentations. DAM involves management tasks and decisions concerning the receipt, cataloging, storage, retrieval, and distribution of digital assets. DAM software solutions help enterprises to manage their digital contents such as images, videos, texts, and audio files. The software maintains a set of database records and each record contains metadata about the name of the file, its format, and other information about the file content and its use. DAM software is used to create and manage the database, thereby enabling organizations to store rich media in a cost-effective manner.

Technavio’s analysts forecast the global DAM market to grow at a CAGR of 20.5% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global DAM market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of DAM software.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global DAM Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Adobe
  • Cognizant Technology Solutions
  • Dell EMC
  • HP
  • IBM
Other prominent vendors
  • ADAM Software
  • Adgistics
  • Adnovate
  • Aetopia
  • Amazon
  • AssetBank
  • BrandWizard
  • Brandworkz
  • Bynder
  • Canto
  • Celum
  • ConceptShare
  • DMX
  • DuraSpace
  • Entermedia
  • Extensis
  • Filecamp
  • FotoWare
  • Genus
  • Globaledit
  • Google
  • GRR System
  • Digizuite
  • Hyland
  • MediaBeacon
  • MediaSilo
  • MediaValet
  • MerlinOne
  • Microsoft
  • North Plains Systems
  • Nuxeo
  • OpenText
  • Picturepark
  • Pixfolia
  • ResourceSpace
  • Saepio
  • WebDAM
  • Widen
Market driver
  • Increased use of DAM across retail, media, and entertainment industries
  • For a full, detailed list, view our report
Market challenge
  • Data privacy and security concerns
  • For a full, detailed list, view our report
Market trend
  • Increased adoption of analytics to manage digital assets
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global DAM Market 2017-2021

Technavio recognizes the following companies as the key players in the global DAM market: Adobe, Cognizant Technology Solutions, Dell EMC, HP, and IBM

Other Prominent Vendors in the market are: ADAM Software, Adgistics, Adnovate, Aetopia, Amazon, AssetBank, BrandWizard, Brandworkz, Bynder, Canto, Celum, ConceptShare, DMX, DuraSpace, Entermedia, Extensis, Filecamp, FotoWare, Genus, Globaledit, Google, GRR System, Digizuite, Hyland, MediaBeacon, MediaSilo, MediaValet, MerlinOne, Microsoft, North Plains Systems, Nuxeo, OpenText, Picturepark, Pixfolia, ResourceSpace, Saepio, WebDAM, Widen

Commenting on the report, an analyst from Technavio’s team said: “The growing adoption of mobile devices and smartphones and the rise in popularity of mobile apps have increased the use of video management software, an essential revenue contributor to the DAM market. With the ubiquity of smartphones and tablets, video management software providers have started offering apps for mobile platforms such as iOS and Android. The adoption of mobility solutions in organizations to access enterprise documents through smart devices is also increasing rapidly.”

According to the report, the increased use of mobile devices has created rich content for organizations. Organizations rely on digital media for most of their functions, and are adopting office document solutions to create rich media and create more content. This is driving organizations to shift from static to dynamic documents. Dynamic documents are interactive and include buttons, embedded calculations, links, and contents such as images, videos, drawings, embedded webpages, and forms. They can be easily created and secured by integrating them with existing document management systems. This helps organizations to streamline the communication of complex ideas and enables workers to deliver better proposals and presentations.

Further, the report states that data privacy and security risks are one of the major barriers for the adoption of cloud services in organizations, especially in the public cloud. Cloud security management is a challenging task for vendors as numerous instances of online hackings and security breaches have been discovered.

Companies Mentioned

Adobe, Cognizant Technology Solutions, Dell EMC, HP, IBM, ADAM Software, Adgistics, Adnovate, Aetopia, Amazon, AssetBank, BrandWizard, Brandworkz, Bynder, Canto, Celum, ConceptShare, DMX, DuraSpace, Entermedia, Extensis, Filecamp, FotoWare, Genus, Globaledit, Google, GRR System, Digizuite, Hyland, MediaBeacon, MediaSilo, MediaValet, MerlinOne, Microsoft, North Plains Systems, Nuxeo, OpenText, Picturepark, Pixfolia, ResourceSpace, Saepio, WebDAM, Widen

  • Executive summary
  • Scope of the report
    • Market overview
      • Table Countries covered for market analysis
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Components of DAM solution
    • Market size and forecast
      • Table Global DAM market 2016-2021 ($ billions)
  • Market segmentation by deployment type
    • Global DAM market by deployment type 2016
      • Table Global DAM market: Segmentation by deployment type 2016
      • Table Global cloud DAM market by delivery model 2016
      • Table Comparison of cloud-based and on-premises DAM software
  • Geographical segmentation
    • Global DAM market by geography
      • Table Global cloud DAM market by geography 2016
    • Americas
      • Table DAM software market in Americas 2016-2021 ($ billions)
    • EMEA
      • Table DAM software market in EMEA 2016-2021 ($ billions)
    • APAC
      • Table DAM software market in APAC 2016-2021 ($ billions)
  • Market drivers
    • Shift from on-premises to SaaS
    • Increased use of DAM across retail, media, and entertainment industries
    • High demand for dynamic documents
    • Increased need for complex management of rich media content
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Data privacy and security concerns
    • Bandwidth and connectivity issues
    • Availability of open-source DAM software
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Five forces analysis
    • Table Five forces analysis
  • Market trends
    • Increased adoption of analytics to manage digital assets
    • Increase in mobility solutions
    • Emergence of integrated DAM solutions
    • Increased use of document archival services
  • Vendor landscape
    • Competitive scenario
      • Table Competitive differentiators for vendors
  • Key vendor analysis
    • Adobe Systems
      • Table Adobe Systems: Products and features
    • Cognizant Technology Solutions
      • Table Cognizant Technology Solutions: Products and services
      • Table Cognizant Technology Solutions: BusinessCloud solutions
    • Dell EMC
      • Table Dell EMC: DAM offerings
    • HP
    • IBM
      • Table IBM: Product portfolio
      • Table IBM: Asset management products
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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