Global Digital Asset Management Market 2017-2021
DAM is the management of rules and processes used by an organization to organize, store, secure, and distribute their digital assets. Digital assets include images of all formats, PDFs, video files, podcasts, word documents, spreadsheets, and presentations. DAM involves management tasks and decisions concerning the receipt, cataloging, storage, retrieval, and distribution of digital assets. DAM software solutions help enterprises to manage their digital contents such as images, videos, texts, and audio files. The software maintains a set of database records and each record contains metadata about the name of the file, its format, and other information about the file content and its use. DAM software is used to create and manage the database, thereby enabling organizations to store rich media in a cost-effective manner.
Technavio’s analysts forecast the global DAM market to grow at a CAGR of 20.5% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global DAM market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of DAM software.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global DAM Market 2017-2021
Technavio recognizes the following companies as the key players in the global DAM market: Adobe, Cognizant Technology Solutions, Dell EMC, HP, and IBM
Other Prominent Vendors in the market are: ADAM Software, Adgistics, Adnovate, Aetopia, Amazon, AssetBank, BrandWizard, Brandworkz, Bynder, Canto, Celum, ConceptShare, DMX, DuraSpace, Entermedia, Extensis, Filecamp, FotoWare, Genus, Globaledit, Google, GRR System, Digizuite, Hyland, MediaBeacon, MediaSilo, MediaValet, MerlinOne, Microsoft, North Plains Systems, Nuxeo, OpenText, Picturepark, Pixfolia, ResourceSpace, Saepio, WebDAM, Widen
Commenting on the report, an analyst from Technavio’s team said: “The growing adoption of mobile devices and smartphones and the rise in popularity of mobile apps have increased the use of video management software, an essential revenue contributor to the DAM market. With the ubiquity of smartphones and tablets, video management software providers have started offering apps for mobile platforms such as iOS and Android. The adoption of mobility solutions in organizations to access enterprise documents through smart devices is also increasing rapidly.”
According to the report, the increased use of mobile devices has created rich content for organizations. Organizations rely on digital media for most of their functions, and are adopting office document solutions to create rich media and create more content. This is driving organizations to shift from static to dynamic documents. Dynamic documents are interactive and include buttons, embedded calculations, links, and contents such as images, videos, drawings, embedded webpages, and forms. They can be easily created and secured by integrating them with existing document management systems. This helps organizations to streamline the communication of complex ideas and enables workers to deliver better proposals and presentations.
Further, the report states that data privacy and security risks are one of the major barriers for the adoption of cloud services in organizations, especially in the public cloud. Cloud security management is a challenging task for vendors as numerous instances of online hackings and security breaches have been discovered.
Adobe, Cognizant Technology Solutions, Dell EMC, HP, IBM, ADAM Software, Adgistics, Adnovate, Aetopia, Amazon, AssetBank, BrandWizard, Brandworkz, Bynder, Canto, Celum, ConceptShare, DMX, DuraSpace, Entermedia, Extensis, Filecamp, FotoWare, Genus, Globaledit, Google, GRR System, Digizuite, Hyland, MediaBeacon, MediaSilo, MediaValet, MerlinOne, Microsoft, North Plains Systems, Nuxeo, OpenText, Picturepark, Pixfolia, ResourceSpace, Saepio, WebDAM, Widen
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