Market Research Logo

Global Detergent Market 2019-2023

Global Detergent Market 2019-2023

About Detergent

Detergent is a water soluble chemical substance, which is available either in liquid or powder form, used for cleaning impurities and dirt. It is composed of salts of fatty acids.

Technavio’s analysts forecast the global detergent market to grow at a CAGR of 4.51% during the period 2019-2023.

Covered in this report

The report covers the present scenario and the growth prospects of the global detergent market for 2019-2023. To calculate the market size, the report considers the revenue generated from the use of detergent in different end- user

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Detergent Market 2019-2023, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Church & Dwight
  • Henkel
  • Kao Corporation
  • Procter & Gamble
  • Reckitt Benckiser Group
  • Unilever
Market driver
  • Growth in surfactants market
  • For a full, detailed list, view our report
Market challenge
  • High prices war
  • For a full, detailed list, view our report
Market trend
  • Emerging new packaging designs
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2023 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


PRESS RELEASE

Technavio Announces the Publication of its Research Report – Global Detergent Market 2019-2023

Technavio recognizes the following companies as the key players in the global detergent market: Church & Dwight, Henkel, Kao Corporation, Procter & Gamble, Reckitt Benckiser Group, Unilever.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the increasing acceptance of liquid detergents. The concept of liquid detergent was introduced after powder detergents and bar/ soaps, but the adoption of liquid detergent has gained significant market share over the latter.

According to the report, one of the major drivers for this market is the growth in surfactants market. Surfactants helps in reducing the surface tension of water, and thereby increase the wetting and spreading dynamics of water.

Further, the report states that one of the major factors hindering the growth of this market is the high price wars. The price of liquid detergents is higher than other substitute products such as powder and bar detergents owning to the formers high manufacturing cost. The extra costs are added to the product pricing and passed on to consumers through recommend retail prices. This will hinder the market penetration specially in developing regions.

Companies Mentioned

Church & Dwight

Henkel

Kao Corporation

Procter & Gamble

Reckitt Benckiser Group

Unilever

  • Executive summary
  • Scope of the report
  • Market landscape
    • Market ecosystem
      • Table Global speciality chemicals market
      • Table Segments of global specialty chemicals market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by type
    • Table Type - Market share 2018-2023 (%)
    • Comparison by type
      • Table Comparison by type
    • Powder - Market size and forecast 2018-2023
      • Table Powder - Market size and forecast 2018-2023 ($ billions)
      • Table Global powder detergent market by geography, 2018
      • Table Powder - Year-over-year growth 2019-2023 (%)
    • Liquid - Market size and forecast 2018-2023
      • Table Liquid - Market size and forecast 2018-2023 ($ billions)
      • Table Global liquid detergent market by geography, 2018
      • Table Liquid - Year-over-year growth 2019-2023 (%)
    • Market opportunity by type
      • Table Market opportunity by type
  • Market segmentation by end-user
    • Table End-user - Market share 2018-2023 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Household - Market size and forecast 2018-2023
      • Table Household - Market size and forecast 2018-2023 ($ billions)
      • Table Household - Year-over-year growth 2019-2023 (%)
    • Commercial and industrial - Market size and forecast 2018- 2023
      • Table Commercial and Industrial - Market size and forecast 2018-2023 ($ billions)
      • Table Commercial and industrial - Year-over-year growth 2019-2023 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • EMEA - Market size and forecast 2018-2023
      • Table EMEA - Market size and forecast 2018-2023 ($ billions)
      • Table Detergent types in Europe in 2017
      • Table EMEA - Year-over-year growth 2019-2023 (%)
    • Americas - Market size and forecast 2018-2023
      • Table Americas - Market size and forecast 2018-2023 ($ billions)
      • Table Americas - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Global surfactants market by application, 2017
      • Table Washing machine penetration among household, 2016 (%)
    • Market challenges
      • Table Crude oil prices 2010-2017 ($ per barrel)
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing acceptance of liquid detergents
    • Emerging new packaging designs
    • Emergence of sustainable and eco-friendly detergent products
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
      • Table Key vendors in global detergent market 2018
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Church & Dwight
      • Table Church & Dwight - Vendor overview
      • Table Church & Dwight - Business segments
      • Table Church & Dwight – Geographic focus
      • Table Church & Dwight - Segment focus
      • Table Church & Dwight - Key offerings
    • Henkel
      • Table Henkel - Vendor overview
      • Table Henkel - Business segments
      • Table Henkel - Organizational developments
      • Table Henkel – Geographic focus
      • Table Henkel - Segment focus
      • Table Henkel - Key offerings
    • Kao Corporation
      • Table Kao Corporation - Vendor overview
      • Table Kao Corporation - Business segments
      • Table Kao Corporation - Organizational developments
      • Table Kao Corporation – Geographic focus
      • Table Kao Corporation - Segment focus
      • Table Kao Corporation - Key offerings
    • Procter & Gamble
      • Table Procter & Gamble - Vendor overview
      • Table Procter & Gamble - Business segments
      • Table Procter & Gamble - Organizational developments
      • Table Procter & Gamble – Geographic focus
      • Table Procter & Gamble - Segment focus
      • Table Procter & Gamble - Key offerings
    • Reckitt Benckiser Group
      • Table Reckitt Benckiser Group - Vendor overview
      • Table Reckitt Benckiser Group - Business segments
      • Table Reckitt Benckiser Group - Organizational developments
      • Table Reckitt Benckiser Group – Geographic focus
      • Table Reckitt Benckiser Group - Segment focus
      • Table Reckitt Benckiser Group - Key offerings
    • Unilever
      • Table Unilever - Vendor overview
      • Table Unilever - Business segments
      • Table Unilever - Organizational developments
      • Table Unilever – Geographic focus
      • Table Unilever - Segment focus
      • Table Unilever - Key offerings
  • Appendix
    • Research methodology
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report