About the Global Deodorant Market
Deodorants and antiperspirants are in high demand in developed regions such as the Americas and Western Europe. With consumers there increasingly opting for products that contain natural ingredients, manufacturers have been reformulating their products to cater to this requirement. The growing implementation of daily grooming routines among teenagers and white collar professionals is also contributing to the sale of deodorant products. To meet the growing consumer demand for multifunctional products, vendors are enhancing the basic functions of deodorants to include antiperspirant and skin lightening features. Dove Go Fresh and Dove Original Clean are examples of solid multifunctional deodorants.
Technavio’s analysts forecast the global deodorant market to grow at a CAGR of 5.65% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global deodorant market for 2016-2020. To calculate the market size, Technavio considers the revenue generated from the retail sales of deodorants and antiperspirants. The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Deodorant Market 2016-2020
Technavio recognizes the following companies as the key players in the global deodorant market: Avon Products, Beiersdorf, Colgate-Palmolive, Henkel, P&G, and Unilever .
Other Prominent Vendors in the market are: Adidas, CavinKare, Chanel, Christian Dior, Church & Dwight, Estee Lauder, Godrej Consumer Products, Hypermarcas, Kao, Lion, L'Oreal, McNroe, Playboy, Raymond, Revlon, Shekofa Kish, Shiseido, Tom's of Maine, TTK Healthcare, Verdan Sarl, Vini Group, and Yardley of London.
Commenting on the report, an analyst from Technavio’s team said: “A key trend which is boosting market growth is demand for organic and natural deodorant products. Deodorant products that are free from aluminum, alcohol, synthetic ingredients, and parabens are becoming increasingly popular in the market because of the rising demand for safe, natural, and organic products. They are specially designed for sensitive skin and they prevent body odor without causing any harmful effects to the skin. Arm & Hammer Essential Deodorant, Tom's of Maine Natural Long Lasting Deodorant Stick, and Natural Aloe Vera Deodorant are popular natural deodorant products.”
According to the report, a key growth driver is increasing concern about hygiene among consumers. In order to avoid unpleasant smells, consumers use deodorants and antiperspirants. Deodorants help to get rid of body odor, whereas antiperspirants help stop or dry up perspiration. Deodorants help control the growth of the bacteria that causes bad smells, as well as mask the smell with help of a scented perfume present in the product formulation. There is an increasing need for deodorants and antiperspirants to protect consumers from sweating and body odor during and after sport activities.
Further, the report states that a major factor that could hamper market growth is the growing concerns related to toxicity of chemicals. The use of antiperspirants may impair the natural process of sweating, which regulates body temperature. Chemicals present in deodorants can also result in contact dermatitis, which causes skin rashes, pain, and irritation. To address this issue, deodorant vendors are now introducing organic deodorants made from natural ingredients
Avon Products, Beiersdorf, Colgate-Palmolive, Henkel, P&G, Unilever, Adidas, CavinKare, Chanel, Christian Dior, Church & Dwight, Estee Lauder, Godrej Consumer Products, Hypermarcas, Kao, Lion, L'Oreal, McNroe, Playboy, Raymond, Revlon, Shekofa Kish, Shiseido, Tom's of Maine, TTK Healthcare, Verdan Sarl, Vini Group, Yardley of London
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