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Global Deodorant Market 2016-2020

About the Global Deodorant Market

Deodorants and antiperspirants are in high demand in developed regions such as the Americas and Western Europe. With consumers there increasingly opting for products that contain natural ingredients, manufacturers have been reformulating their products to cater to this requirement. The growing implementation of daily grooming routines among teenagers and white collar professionals is also contributing to the sale of deodorant products. To meet the growing consumer demand for multifunctional products, vendors are enhancing the basic functions of deodorants to include antiperspirant and skin lightening features. Dove Go Fresh and Dove Original Clean are examples of solid multifunctional deodorants.

Technavio’s analysts forecast the global deodorant market to grow at a CAGR of 5.65% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global deodorant market for 2016-2020. To calculate the market size, Technavio considers the revenue generated from the retail sales of deodorants and antiperspirants. The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • MEA
Technavio's report, Global Deodorant Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Avon
  • Beiersdorf
  • Colgate-Palmolive
  • Henkel
  • P&G
  • Unilever
Other prominent vendors
  • Adidas
  • CavinKare
  • Chanel
  • Christian Dior
  • Church & Dwight
  • Estee Lauder
  • Godrej Consumer Products
  • Hypermarcas
  • Kao
  • Lion
  • L'Oreal
  • McNroe
  • Playboy
  • Raymond
  • Revlon
  • Shekofa Kish
  • Shiseido
  • Tom's of Maine
  • TTK Healthcare
  • Verdan Sarl
  • Vini Group
  • Yardley of London
Market driver
  • Increasing concern about hygiene among consumers
  • For a full, detailed list, view our report
Market challenge
  • Concerns related to toxicity of chemicals
  • For a full, detailed list, view our report
Market trend
  • Demand for organic and natural deodorant products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Deodorant Market 2016-2020



Technavio recognizes the following companies as the key players in the global deodorant market: Avon Products, Beiersdorf, Colgate-Palmolive, Henkel, P&G, and Unilever .



Other Prominent Vendors in the market are: Adidas, CavinKare, Chanel, Christian Dior, Church & Dwight, Estee Lauder, Godrej Consumer Products, Hypermarcas, Kao, Lion, L'Oreal, McNroe, Playboy, Raymond, Revlon, Shekofa Kish, Shiseido, Tom's of Maine, TTK Healthcare, Verdan Sarl, Vini Group, and Yardley of London.



Commenting on the report, an analyst from Technavio’s team said: “A key trend which is boosting market growth is demand for organic and natural deodorant products. Deodorant products that are free from aluminum, alcohol, synthetic ingredients, and parabens are becoming increasingly popular in the market because of the rising demand for safe, natural, and organic products. They are specially designed for sensitive skin and they prevent body odor without causing any harmful effects to the skin. Arm & Hammer Essential Deodorant, Tom's of Maine Natural Long Lasting Deodorant Stick, and Natural Aloe Vera Deodorant are popular natural deodorant products.”



According to the report, a key growth driver is increasing concern about hygiene among consumers. In order to avoid unpleasant smells, consumers use deodorants and antiperspirants. Deodorants help to get rid of body odor, whereas antiperspirants help stop or dry up perspiration. Deodorants help control the growth of the bacteria that causes bad smells, as well as mask the smell with help of a scented perfume present in the product formulation. There is an increasing need for deodorants and antiperspirants to protect consumers from sweating and body odor during and after sport activities.

Further, the report states that a major factor that could hamper market growth is the growing concerns related to toxicity of chemicals. The use of antiperspirants may impair the natural process of sweating, which regulates body temperature. Chemicals present in deodorants can also result in contact dermatitis, which causes skin rashes, pain, and irritation. To address this issue, deodorant vendors are now introducing organic deodorants made from natural ingredients







Companies Mentioned

Avon Products, Beiersdorf, Colgate-Palmolive, Henkel, P&G, Unilever, Adidas, CavinKare, Chanel, Christian Dior, Church & Dwight, Estee Lauder, Godrej Consumer Products, Hypermarcas, Kao, Lion, L'Oreal, McNroe, Playboy, Raymond, Revlon, Shekofa Kish, Shiseido, Tom's of Maine, TTK Healthcare, Verdan Sarl, Vini Group, Yardley of London

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Market segmentation by product type:
      • Table Market segmentation by geography
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global deodorant market 2015
    • Market size and forecast
      • Table Global deodorant market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Global deodorant market by product type 2015-2020
      • Table Segmentation of global deodorant market by product type 2015 and 2020
      • Table Segmentation of global deodorant market by product type 2015-2020 ($ billions)
    • Global spray deodorant market
      • Table Global spray deodorant market 2015-2020 ($ billions)
    • Global roll-on deodorant market
      • Table Global roll-on deodorant market 2015-2020 ($ billions)
    • Global stick and solid deodorant market
      • Table Global stick and solid deodorant market 2015-2020 ($ billions)
    • Global other deodorants market
      • Table Global other deodorants market 2015-2020 ($ billions)
  • Market segmentation by distribution channel
    • Segmentation of market by distribution channel
      • Table Segmentation of global deodorant market by distribution channel 2015
  • Geographical segmentation
    • Global deodorant market by geography 2015-2020
      • Table Segmentation of global deodorant market by geography 2015 and 2020
      • Table Segmentation of global deodorant market by geography 2015-2020 ($ billions)
    • Deodorant market in Europe
      • Table Deodorant market in Europe 2015-2020 ($ billions)
    • Deodorant market in Americas
      • Table Deodorant market in Americas 2015-2020 ($ billions)
    • Deodorant market in APAC
      • Table Deodorant market in APAC 2015-2020 ($ billions)
    • Deodorant market in MEA
      • Table Deodorant market in MEA 2015-2020 ($ billions)
  • Key leading countries
    • Table Key leading countries
    • US
    • Germany
    • Japan
  • Market drivers
    • Increasing concern about hygiene among consumers
    • Demand for antiperspirants
    • Increasing demand for male grooming products
      • Table Global male grooming market 2012-2020 ($ billions)
    • Demand for multifunctional deodorants
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Concerns related to toxicity of chemicals
    • Threat from counterfeit deodorant products
    • Environmental impact of deodorants
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Demand for organic and natural deodorant products
    • Limited edition deodorant collections to boost sales
    • New deodorant product formulations
  • Vendor landscape
    • Competitor landscape
    • Key market vendors
      • Table Competitor benchmarking: Key vendors 2015
    • Avon Products
      • Table Avon Products: Business segmentation by revenue 2015
      • Table Avon Products: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Avon Products: Geographical segmentation by revenue 2015
    • Beiersdorf
      • Table Beiersdorf: Business segmentation by revenue 2015
      • Table Beiersdorf: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Beiersdorf: Geographical segmentation by revenue 2015
    • Colgate-Palmolive
      • Table Colgate-Palmolive: Business segmentation by revenue 2015
      • Table Colgate-Palmolive: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Colgate-Palmolive: Geographical segmentation by revenue 2015
    • Henkel
      • Table Henkel: Business segmentation by revenue 2015
      • Table Henkel: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Henkel: Geographical segmentation by revenue 2015
    • P&G
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
    • Unilever
      • Table Unilever: Business segmentation by revenue 2015
      • Table Unilever: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Explore Technavio

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