Global Dental Floss Market 2017-2021
About Dental Floss
Dental floss is essentially a thread, which removes food trapped between teeth and removes the film of bacteria that forms there before it has a chance to harden into plaque. Toothbrush bristles alone cannot clean effectively between these tight spaces and hence, the need for dental floss arises.
Technavio’s analysts forecast the global dental floss market to grow at a CAGR of 5.02% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global dental floss market for 2017-2021. To calculate the market size, the report considers the revenue generated from retail sales of dental floss products sold to consumers across various regions.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Dental Floss Market 2017-2021
Technavio recognizes the following companies as the key players in the global dental floss market: Procter & Gamble, Colgate-Palmolive, Johnson & Johnson, and Sunstar Suisse.
Other Prominent Vendors in the market are: Dr. Fresh, DenTek, Lion Corporation, and water pik.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is emerging consumerism. Globally, there has been a shift among the general population from wanting to be considered as 'patients' to now viewing themselves as healthcare 'consumers' with alternating behaviors, expectations, and needs. Consumers are becoming more selective in healthcare purchases and are seeking value for their spending.”
According to the report, one of the major drivers for this market is changing marketing strategy. When it comes to the dental floss market, product positioning becomes vitally important as consumers' lack awareness of the product and are less associated with it. Hence, effective engagement with the consumer for a product becomes important.
Further, the report states that one of the major factors hindering the growth of this market is lack of access to proper dental care. Proper access to healthcare is essential for the dental market to grow. Once that is ensured, patients can be made aware of the various advantages of flossing. However, this has not been the case across regions such as the UK and Asia. Leading governments across the globe haven't been able to completely make dental services accessible to every community in their countries, which, in turn, has resulted in deteriorating dental health.
Procter & Gamble, Colgate-Palmolive, Johnson & Johnson, Sunstar Suisse, Dr. Fresh, DenTek, Lion Corporation, and water pik.
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