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Global DIY Tools Market 2017-2021

Global DIY Tools Market 2017-2021

About DIY Tools

DIY home improvement stands as a key segment of the DIY market, and it accounts for the largest share of the global DIY market. Home improvement involves renovating or remodeling one’s home. Although the practice of DIY is quite common in the Western regions, the market is slowly picking up in the emerging regions such as APAC and MEA. In Europe, DIY is widely practiced across the region. In countries like Germany and France, people are quite confident in engaging in DIY projects, enjoying it as a hobby. In the UK, DIY activities are considered more of routine tasks than hobbies. The economic recession of 2008-2009 had an impact on the sales of the DIY market as customer confidence remained low causing customers to postpone their home improvement projects. However, as the economy is recovering gradually, customers are likely to spend more on home improvement and thus drive demand in the DIY market.

Technavio’s analysts forecast the global DIY tools market to grow at a CAGR of 4% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global DIY tools market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of DIY tools globally.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global DIY Tools Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Makita
  • Robert Bosch
  • Stanley Black & Decker
  • Techtronic
Other prominent vendors
  • Atlas Copco
  • Baier
  • Casal Power Tools
  • Craftsman
  • Hitachi Koki
  • Husqvarna
  • IRWIN TOOLS
  • Klein
  • Snap-on
Market driver
  • Growing home improvement and renovation and confidence in home renovation industry
  • For a full, detailed list, view our report
Market challenge
  • Stiff competition in the market in terms of pricing and product differentiation
  • For a full, detailed list, view our report
Market trend
  • Focus on customization and ergonomic design leading to better functionality
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global DIY Tools Market 2017-2021

Technavio recognizes the following companies as the key players in the global DIY tools market: Makita, Robert Bosch, Stanley Black & Decker, and Techtronic

Other Prominent Vendors in the market are: Atlas Copco, Baier, Casal Power Tools, Craftsman, Hitachi Koki, Husqvarna, IRWIN TOOLS, Klein, and Snap-on

Commenting on the report, an analyst from Technavio’s team said: “Vendors in the market are constantly innovating and developing products to cater to the evolving needs of the customers. Advances in technology have enabled vendors to provide multi-functional products that have more utility. An example of such a product is the range of pocket-sized laser measures launched by Bosch in 2015. These measures have more functionalities and better range. They provide real-time measurements with greater accuracy, and the real-time measurements change when the user moves. Another example is the new angle grinder from Bosch which features an inbuilt display and control interface; the interface shows things such as the speed control adjustment, battery status, and overheating alerts. Advances in technology have also enabled vendors to increase the shelf life of their products. For example, the use of the Blade armor technology has enabled Stanley Black and Decker to increase the shelf life of its products by protecting them from rust and abrasion. The patented blade coating used in the company's FATMAX measuring tape offers 10 times the usual blade life.”

According to the report, there has been an increase in the adoption of DIY power tools in Europe and the US in the recent years. Benelux shipped 9.8 million power tools in 2015, and it is expected to increase its shipments by about 2% in 2016. The tools market in Benelux alone was valued at $826.4 million in 2015. An increase in residential construction activities in Europe and the US is expected to drive the demand for DIY power tools. The growth of the e-commerce will also increase the availability of power tools to consumers. DIY is a trend that has been growing in popularity since the last decade. Although the trend is not popular in APAC, it is well-accepted among the European and American countries. As more people adopt the DIY culture, the market will grow.

Further, the report states that the competition among the vendors operating in the market is increasing. The vendors are competing on the basis of product portfolio, premiumization, product differentiation, and pricing. Vendors are trying to differentiate their product offerings by bringing in new design features and making the products aesthetically appealing. The entry of new players and private labels will further intensify the competition in the coming years, leading to price wars and overall degradation of quality, which will have a negative impact on the market.

Companies Mentioned

Makita, Robert Bosch, Stanley Black & Decker, Techtronic, Atlas Copco, Baier, Casal Power Tools, Craftsman, Hitachi Koki, Husqvarna, IRWIN TOOLS, Klein, and Snap-on

  • Executive summary
  • Scope of the report
    • Market overview
      • Table Key countries in each region
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Global profile
    • Table World population 2010-2015 (billions)
    • Table Global urban population 2011-2015
    • Table Global employment to population ratio 2010-2014
    • Table World internet penetration rate 2010-2015
  • Market landscape
    • Market overview
    • Overview of the global DIY market
      • Table Global DIY home improvement market 2016-2021 ($ billion)
      • Table Comparison of skillset level of global population for various DIY jobs
    • Global DIY tools market
      • Table Global DIY tools market
      • Table Global DIY tools market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Market overview
      • Table Global DIY tools market by product: 2016 (% revenue)
      • Table Global DIY tools market by product: 2021 (% revenue)
    • Global DIY hand tools market
      • Table Global DIY hand tools market 2017-2021 ($ billions)
    • Global DIY power tools market
      • Table Global DIY power tools market 2017-2021 ($ billions)
    • Global DIY decorating tools market
      • Table Global DIY decorating tools market 2017-2021 ($ billions)
  • Retail format sales
    • Global DIY tools market: Retail format 2016
      • Table DIY tools market in Europe by retail format 2016
  • Geographical segmentation
    • Geographic segmentation of global DIY tools market
      • Table Geographical segmentation of global DIY tools market 2016
      • Table Geographical segmentation of global DIY tools market 2021
    • DIY tools market in Americas
      • Table DIY tools market in the Americas by revenue 2016-2021 ($ billions)
    • DIY tools market in Europe
      • Table DIY tools market in Europe by revenue 2016-2021 ($ billions)
      • Table Country-wise comparison of DIY activities in Europe
    • DIY tools market in APAC
      • Table DIY tools market in APAC by revenue 2016-2021 ($ billions)
    • DIY tools market in MEA
      • Table DIY tools market in MEA by revenue 2016-2021 ($ billions)
  • Key leading countries
    • Top leading countries
      • Table Key leading countries
  • Market drivers
    • Growing home improvement and renovation and confidence in home renovation industry
    • Increasing number of DIY stores with more offerings
    • Growth in new building construction and personal consumption expenditure aiding market growth
    • Popularity of DIY activities to accelerate sales
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Threat from do-it-for-me culture and other factors
    • Stiff competition in the market in terms of pricing and product differentiation
    • Low adoption and penetration of DIY culture
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Product innovation and technological advancement leading to ease of usage and applicability
    • Focus on customization and ergonomic design leading to better functionality
    • Rise of multi-purpose tools and kits
  • Vendor landscape
    • Competitive scenario
    • Key focus points
      • Table Key focus points for players
    • Competitive assessment of key vendors
    • Makita
      • Table Makita net sales in 2015 ($ billions)
      • Table Business segmentation by geography in 2015 ($ billions)
    • Robert Bosch
      • Table Business segmentation by revenue 2015 (% revenue)
      • Table Business segmentation by revenue 2014 and 2015
      • Table Geographical segmentation by revenue 2015 (% revenue)
    • Stanley Black & Decker
      • Table Business segmentation (% revenue)
    • Techtronic
      • Table Business segmentation by net sales 2015 (% revenue)
      • Table Geographic segmentation 2015 (% revenue)
      • Table Techtronic: Brands
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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