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Global Customer Analytics Applications Market 2019-2023

Global Customer Analytics Applications Market 2019-2023

Global Customer Analytics Applications Market: About this market

Customer analytics provide a complete analysis of customers on how to acquire and retain customers, identify high-value customers, and predict customer behavior. Technavio’s customer analytics applications market analysis considers sales from retail, BFSI, telecom and IT, healthcare, manufacturing, and other end-users. Our analysis also considers the sales of customer analytics applications in APAC, Europe, North America, South America, and MEA. In 2018, the retail segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as growth and expansion of retail and e-commerce companies will play a significant role in the retail segment to maintain its market position. Also, our global customer analytics applications market report also looks at factors such as increasing social media consumers, growing demand for improved customer satisfaction, an increase in the adoption of customer analytics by SMEs. However, data privacy and security issues, availability of open source applications, data integration issues may hamper the growth of the customer analytics applications industry over the forecast period.

Global Customer Analytics Applications Market: Overview

Growing demand for improved customer satisfaction

Customer analytics is highly used in customer-focused industries for the development of personalized communications and marketing programs. This improves customers' experience and their retention rate by analyzing customer buying patterns and customizing marketing campaigns based on the data. Companies collect feedback from customer survey and call center reports and Net Promoter Score (NPS). Based on the feedback, companies analyze the customer behavior patterns through which they gain a unified view and deliver personalized customer experience in real-time. With the increased digitization of businesses, the availability of accurate business data at the right time is essential for companies to achieve their business objectives and avert risks. This demand for improved customer satisfaction will lead to the expansion of the global customer analytics applications market at a CAGR of over 13% during the forecast period.

Al-powered customer analytics

AI has been designed and programmed to think and act like humans. The use of Al is increasing due to its ability to improve productivity and provide accurate results within a short span of time. Combining customer analytics applications with Al enables companies to analyze customer data better and improve customer experiences with personalization, content creation, and chatbots. Al also enables enterprises to implement targeted marketing campaigns to targeted audience segments, thereby providing improved products and offerings to customers. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global customer analytics applications market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of a few major players, the global customer analytics applications market is concentrated. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading customer analytics applications manufacturers, that include Adobe Inc., IBM Corp., Oracle Corp., Salesforce.com Inc., and SAS Institute Inc.

Also, the customer analytics applications market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
2.1 Preface
2.2 Preface
2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
Market ecosystem
Market characteristics
Market segmentation analysis
PART 04: MARKET SIZING
Market definition
Market sizing 2018
Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
PART 06: MARKET SEGMENTATION BY END-USER
Market segmentation by end-user
Comparison by end-user
Retail - Market size and forecast 2018-2023
BFSI - Market size and forecast 2018-2023
Telecom and IT - Market size and forecast 2018-2023
Healthcare - Market size and forecast 2018-2023
Manufacturing - Market size and forecast 2018-2023
Other end-users - Market size and forecast 2018-2023
Market opportunity by end-user
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
Geographic segmentation
Geographic comparison
North America - Market size and forecast 2018-2023
Europe - Market size and forecast 2018-2023
APAC - Market size and forecast 2018-2023
South America - Market size and forecast 2018-2023
MEA - Market size and forecast 2018-2023
Key leading countries
Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
Market drivers
Market challenges
PART 11: MARKET TRENDS
AI-powered customer analytics
Use of IoT data in customer analytics
Growing number of partnerships and acquisitions
PART 12: VENDOR LANDSCAPE
Overview
Landscape disruption
PART 13: VENDOR ANALYSIS
Vendors covered
Vendor classification
Market positioning of vendors
Adobe Inc.
IBM Corp.
Oracle Corp.
Salesforce.com Inc.
SAS Institute Inc.
PART 14: APPENDIX
Research methodology
List of abbreviations
Definition of market positioning of vendors
PART 15: EXPLORE TECHNAVIO
Exhibit 01: Product offerings of vendors:
Exhibit 02: Global information technology (IT) software market
Exhibit 03: Segments of global information technology (IT) software market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - Inclusions and exclusions checklist
Exhibit 07: Market size 2018
Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions)
Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
Exhibit 10: Five forces analysis 2018
Exhibit 11: Five forces analysis 2023
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2018
Exhibit 18: End-user - Market share 2018-2023 (%)
Exhibit 19: Comparison by end-user
Exhibit 20: Retail - Market size and forecast 2018-2023 ($ millions)
Exhibit 21: Retail - Year-over-year growth 2019-2023 (%)
Exhibit 22: BFSI - Market size and forecast 2018-2023 ($ millions)
Exhibit 23: BFSI - Year-over-year growth 2019-2023 (%)
Exhibit 24: Telecom and IT - Market size and forecast 2018-2023 ($ millions)
Exhibit 25: Telecom and IT - Year-over-year growth 2019-2023 (%)
Exhibit 26: Healthcare - Market size and forecast 2018-2023 ($ millions)
Exhibit 27: Healthcare - Year-over-year growth 2019-2023 (%)
Exhibit 28: Manufacturing - Market size and forecast 2018-2023 ($ millions)
Exhibit 29: Manufacturing - Year-over-year growth 2019-2023 (%)
Exhibit 30: Other end-users - Market size and forecast 2018-2023 ($ millions)
Exhibit 31: Other end-users - Year-over-year growth 2019-2023 (%)
Exhibit 32: Market opportunity by end-user
Exhibit 33: Customer landscape
Exhibit 34: Market share by geography 2018-2023 (%)
Exhibit 35: Geographic comparison
Exhibit 36: North America - Market size and forecast 2018-2023 ($ millions)
Exhibit 37: North America - Year-over-year growth 2019-2023 (%)
Exhibit 38: Europe - Market size and forecast 2018-2023 ($ millions)
Exhibit 39: Europe - Year-over-year growth 2019-2023 (%)
Exhibit 40: APAC - Market size and forecast 2018-2023 ($ millions)
Exhibit 41: APAC - Year-over-year growth 2019-2023 (%)
Exhibit 42: South America - Market size and forecast 2018-2023 ($ millions)
Exhibit 43: South America - Year-over-year growth 2019-2023 (%)
Exhibit 44: MEA - Market size and forecast 2018-2023 ($ millions)
Exhibit 45: MEA - Year-over-year growth 2019-2023 (%)
Exhibit 46: Key leading countries
Exhibit 47: Market opportunity
Exhibit 48: Factors of differentiation open-source and commercial customer analytics application:
Exhibit 49: Open-source customer analytics application providers and their product offerings:
Exhibit 50: Impact of drivers and challenges
Exhibit 51: Vendor landscape
Exhibit 52: Landscape disruption
Exhibit 53: Vendors covered
Exhibit 54: Vendor classification
Exhibit 55: Market positioning of vendors
Exhibit 56: Adobe Inc. - Vendor overview
Exhibit 57: Adobe Inc. - Business segments
Exhibit 58: Adobe Inc. - Organizational developments
Exhibit 59: Adobe Inc. - Geographic focus
Exhibit 60: Adobe Inc. - Segment focus
Exhibit 61: Adobe Inc. - Key offerings
Exhibit 62: IBM Corp. - Vendor overview
Exhibit 63: IBM Corp. - Business segments
Exhibit 64: IBM Corp. - Organizational developments
Exhibit 65: IBM Corp. - Geographic focus
Exhibit 66: IBM Corp. - Segment focus
Exhibit 67: IBM Corp. - Key offerings
Exhibit 68: Oracle Corp. - Vendor overview
Exhibit 69: Oracle Corp. - Business segments
Exhibit 70: Oracle Corp. - Organizational developments
Exhibit 71: Oracle Corp. - Geographic focus
Exhibit 72: Oracle Corp. - Segment focus
Exhibit 73: Oracle Corp. - Key offerings
Exhibit 74: Salesforce.com Inc. - Vendor overview
Exhibit 75: Salesforce.com Inc. - Organizational developments
Exhibit 76: Salesforce.com Inc. - Geographic focus
Exhibit 77: Salesforce.com Inc. - Key offerings
Exhibit 78: SAS Institute Inc. - Vendor overview
Exhibit 79: SAS Institute Inc. - Organizational developments
Exhibit 80: SAS Institute Inc. - Key offerings
Exhibit 81: Validation techniques employed for market sizing
Exhibit 82: Definition of market positioning of vendors

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