Global Cultured Dairy Products Market 2018-2022
About Cultured Dairy Products
Cultured dairy products are also referred to as fermented milk products and cultured milk products. These are dairy products that are fermented with lactic acid bacteria (like lactobacillus, streptococcus, lactococcus, and leuconostoc). In some cases, few non-lactic starters (like bacteria, yeast, and mold) are used along with lactic acid bacteria during manufacturing of specific fermented milk products (like kefir).
Technavio’s analysts forecast the global cultured dairy products market to grow at a CAGR of 7.35% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global cultured dairy products market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Cultured Dairy Products Market 2018-2022
Technavio recognizes the following companies as the key players in the global cultured dairy products market: Arla Foods, Dean Foods, Danone, General Mills, Kraft Heinz, and Fonterra Co-operative Group.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is growing demand for organic cultured dairy products. Organic food and beverages are getting popular due to their health benefits. The organic beverages are considered to be a niche segment. Also, organic products are mostly priced higher than the conventional products. The premium price is due to the comparatively high production costs as well as consumers’ willingness to pay extra for organic products.”
According to the report, one driver in the market is new product launches. New product development, improved taste and versatility, as well as high levels of marketing support, will increase the demand for cultured dairy products in the market, which has witnessed a rise in the number of new product launches in the past few years.
Further, the report states that one challenge in the market is product recalls. A major challenge to the overall growth of the cultured dairy products market is the recall of products by the players over various issues. Product recalls can cause loss of company reputation and consumer trust and loyalty, and cause a financial burden to the company. Recently, many popular cultured dairy manufacturing players recalled their product offerings.
Arla Foods, Dean Foods, Danone, General Mills, Kraft Heinz, and Fonterra Co-operative Group.
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