About Cross-Cultural Training
Cross-cultural training is used to increase the knowledge and skills of individuals that will help them understand and adjust to new cultures. In the past two decades, globalization and technological advances have changed the dynamics of the education and corporate training market. The emergence of new types of personal computing devices integrated with the introduction of technologies such as gamification, apps, and social networks has enhanced the learning and development opportunities for employees significantly.
Technavio’s analysts forecast the global cross-cultural training market to grow at a CAGR of 14.57% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global cross-cultural training market for 2017-2021. To calculate the market size, the report considers the value and services market.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Cross-Cultural Training Market 2017-2021
Technavio recognizes the following companies as the key players in the global cross-cultural training market: Babel Language and Cross Cultural Training, Global Integration, GROVEWELL, Commisceo Global, and London School of International Communication.
Other Prominent Vendors in the market are: RW3, Dwellworks, Culturesmartconsulting.com, Cultural Savvy, Cross-Cultural Consulting & Training , Creative Culture International, Bridges To Japan, APERIAN GLOBAL, Communicaid, Intercultural Communication, and PRISM International.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is gamification of content. Game culture has become an integral part of training in a business scenario. As tablets and smartphones have proliferated, computers, TVs, and gaming consoles are not the only way to connect with employees. Cross-cultural training is a type of training wherein corporates train their employees regarding the various cultures of countries. The cross-cultural training industry is expected to grow at a steady rate with corporates, showing a lot of interest in the area of gamification of training.”
According to the report, one of the major drivers for this market is Increasing workforce diversity. With the increase in globalization, companies have seen the increase in diversity among its employees. The increase in workplace diversity has its own advantages and disadvantages. Diversity includes aspects such as gender, education, age, and cultural background. This diversity plays an important role in an individual's perception about his or her colleagues in a work environment.
Further, the report states that one of the major factors hindering the growth of this market is Standardization of cross-cultural training. In the business scenario, it is very difficult to standardize the course offerings due to the multicultural workforce in organizations. Every employee will have a different set of cultural attributes. Each culture will have different communication styles i.e. the way in which people communicate varies between cultures. For instance, the degree of importance given to the non-verbal communication varies in the Asian countries and their Western counterparts.
Babel Language and Cross Cultural Training, Global Integration, GROVEWELL, Commisceo Global, and London School of International Communication. RW3, Dwellworks, Culturesmartconsulting.com, Cultural Savvy, Cross-Cultural Consulting & Training , Creative Culture International, Bridges To Japan, APERIAN GLOBAL, Communicaid, Intercultural Communication, and PRISM International.