Global Cricket Equipment Market 2017-2021
About Cricket Equipment
Cricket, since its inception in England, has transformed from an amateur sport to a multimillion-dollar industry, and is growing exponentially as the developing world embraces the sport. Bats, balls, protective gear, and others are the four key categories of products under cricket equipment. Specialty stores; department stores, hypermarkets, and supermarkets; online retail; and others are the four categories of distribution channels.
Technavio’s analysts forecast the global cricket equipment market to grow at a CAGR of 3.48% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global cricket equipment market for 2017-2021. To calculate the market size, the report considers the sales value market.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Cricket Equipment Market 2017-2021
Technavio recognizes the following companies as the key players in the global cricket equipment market: adidas, Gunn & Moore and Unicorn Products, Nike, Sanspareils Greenlands, Sareen Sports Industries, and Slazenger.
Other Prominent Vendors in the market are: British Cricket Balls, CA Sports, Callen Cricket, Fearnley Cricket Sales, Grays of Cambridge, kippax Willow, KOOKABURRA, Masuri, MRF, PUMA, and Sommers Sports.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is technologically advanced cricket equipment. The key competitors are experiencing growing demand for advanced cricket equipment. Advanced cricket equipment ensures improved safety for players. Odyssian Technology is a popular vendor that offers technologically advanced sports equipment and gear. The company uses integrated sensors in some of its products, which can measure the performance of players. It offers advanced products for sports like soccer and cricket. LED zing bail is another advanced product, used for the first time in the Australian BBL in 2013. This new bail is slightly heavier than the usual wooden bails and the light flashes as the bail dislodges from the top of the stump.”
According to the report, one of the major drivers for this market is celebrity endorsements. Sports campaigns by famous and well-recognized sports players is an age-old and successful marketing strategy used by all kinds of sports equipment manufacturers. It is considered one of the most influential marketing strategies to persuade an audience. If an endorser is one of the leading celebrities of that particular industry, it becomes easy for companies to persuade customers. The market competitors make deals with famous cricket players to launch and endorse new cricket equipment. Many competitors have yearly endorsement deals with popular sports players to help propel sales.
Further, the report states that one of the major factors hindering the growth of this market is insufficient cricket infrastructure in some countries. Not all countries worldwide have the required infrastructure to support cricket, and most people of a specific country generally pursue the sport that has the highest popularity there. Therefore, the market for other sports in that country becomes limited in terms of revenue growth. As a result, other sports that could have gained popularity remain stunted and under-developed. APAC countries apart from India and Pakistan can be cited as the most popular examples, where the lack of the required infrastructure hampers the growth of cricket.
adidas, Gunn & Moore and Unicorn Products, Nike, Sanspareils Greenlands, Sareen Sports Industries, Slazenger, British Cricket Balls, CA Sports, Callen Cricket, Fearnley Cricket Sales, Grays of Cambridge, kippax Willow, KOOKABURRA, Masuri, MRF, PUMA, and Sommers Sports.
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