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Global Cricket Equipment Market 2017-2021

Global Cricket Equipment Market 2017-2021

About Cricket Equipment

Cricket, since its inception in England, has transformed from an amateur sport to a multimillion-dollar industry, and is growing exponentially as the developing world embraces the sport. Bats, balls, protective gear, and others are the four key categories of products under cricket equipment. Specialty stores; department stores, hypermarkets, and supermarkets; online retail; and others are the four categories of distribution channels.

Technavio’s analysts forecast the global cricket equipment market to grow at a CAGR of 3.48% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global cricket equipment market for 2017-2021. To calculate the market size, the report considers the sales value market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Cricket Equipment Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • adidas
  • Gunn & Moore and Unicorn Products
  • Nike
  • Sanspareils Greenlands
  • Sareen Sports Industries
  • Slazenger
Other prominent vendors
  • British Cricket Balls
  • CA Sports
  • Callen Cricket
  • Fearnley Cricket Sales
  • Grays of Cambridge
  • kippax Willow
  • KOOKABURRA
  • Masuri
  • MRF
  • PUMA
  • Sommers Sports
Market driver
  • Celebrity endorsements
  • For a full, detailed list, view our report
Market challenge
  • Insufficient cricket infrastructure in some countries
  • For a full, detailed list, view our report
Market trend
  • Technologically advanced cricket equipment
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Cricket Equipment Market 2017-2021

Technavio recognizes the following companies as the key players in the global cricket equipment market: adidas, Gunn & Moore and Unicorn Products, Nike, Sanspareils Greenlands, Sareen Sports Industries, and Slazenger.

Other Prominent Vendors in the market are: British Cricket Balls, CA Sports, Callen Cricket, Fearnley Cricket Sales, Grays of Cambridge, kippax Willow, KOOKABURRA, Masuri, MRF, PUMA, and Sommers Sports.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is technologically advanced cricket equipment. The key competitors are experiencing growing demand for advanced cricket equipment. Advanced cricket equipment ensures improved safety for players. Odyssian Technology is a popular vendor that offers technologically advanced sports equipment and gear. The company uses integrated sensors in some of its products, which can measure the performance of players. It offers advanced products for sports like soccer and cricket. LED zing bail is another advanced product, used for the first time in the Australian BBL in 2013. This new bail is slightly heavier than the usual wooden bails and the light flashes as the bail dislodges from the top of the stump.”

According to the report, one of the major drivers for this market is celebrity endorsements. Sports campaigns by famous and well-recognized sports players is an age-old and successful marketing strategy used by all kinds of sports equipment manufacturers. It is considered one of the most influential marketing strategies to persuade an audience. If an endorser is one of the leading celebrities of that particular industry, it becomes easy for companies to persuade customers. The market competitors make deals with famous cricket players to launch and endorse new cricket equipment. Many competitors have yearly endorsement deals with popular sports players to help propel sales.

Further, the report states that one of the major factors hindering the growth of this market is insufficient cricket infrastructure in some countries. Not all countries worldwide have the required infrastructure to support cricket, and most people of a specific country generally pursue the sport that has the highest popularity there. Therefore, the market for other sports in that country becomes limited in terms of revenue growth. As a result, other sports that could have gained popularity remain stunted and under-developed. APAC countries apart from India and Pakistan can be cited as the most popular examples, where the lack of the required infrastructure hampers the growth of cricket.



Companies Mentioned

adidas, Gunn & Moore and Unicorn Products, Nike, Sanspareils Greenlands, Sareen Sports Industries, Slazenger, British Cricket Balls, CA Sports, Callen Cricket, Fearnley Cricket Sales, Grays of Cambridge, kippax Willow, KOOKABURRA, Masuri, MRF, PUMA, and Sommers Sports.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Market landscape
    • Global sports equipment market: Overview
      • Table Global sports equipment market scenario: Revenue 2016
    • Global cricket equipment market
      • Table Global cricket equipment market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Global cricket equipment market: Five forces analysis
    • PESTLE analysis
      • Table Global cricket equipment market: PESTLE analysis
  • Market segmentation by product
    • Global cricket equipment market by product
      • Table Global cricket equipment market: Product segmentation by revenue 2016 and 2021
    • Global cricket bats market
      • Table Global cricket bats market 2016-2021 ($ millions)
    • Global cricket balls market
      • Table Global cricket balls market 2016-2021 ($ millions)
    • Global cricket protective gear market
      • Table Global cricket protective gear market: By revenue 2016-2021 ($ millions)
    • Global other cricket equipment market
      • Table Global other cricket equipment market 2016-2021 ($ millions)
  • Market segmentation by distribution channel
    • Global cricket equipment market by distribution channel
      • Table Global cricket equipment market: Distribution channels 2016 and 2021
      • Table Global cricket equipment market: Distribution channels 2016 and 2021 ($ millions)
      • Table Global cricket equipment market: Analysis of distribution channels based on key parameters 2016
  • Geographical segmentation
    • Global cricket equipment market by geography
      • Table Global cricket equipment market: Geographical segmentation 2016 and 2021
    • Cricket equipment market in APAC
      • Table Cricket equipment market in APAC 2016-2021 ($ millions)
    • Cricket equipment market in EMEA
      • Table Cricket equipment market in EMEA 2016-2021 ($ millions)
    • Cricket equipment market in the Americas
      • Table Cricket equipment market in the Americas 2016-2021 ($ millions)
  • Key leading countries
    • Table Global cricket equipment market: Key leading countries by revenue 2016
    • Cricket equipment market in India
      • Table Cricket equipment market in India 2016-2021 ($ millions)
    • Cricket equipment market in England
      • Table Cricket equipment market in England 2016-2021 ($ millions)
    • Cricket equipment market in Australia
      • Table Cricket equipment market in Australia 2016-2021 ($ millions)
    • Cricket equipment market in Pakistan
      • Table Cricket equipment market in Pakistan 2016-2021 ($ millions)
    • Cricket equipment market in South Africa
      • Table Cricket equipment market in South Africa 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Impact of drivers on key customer segments
      • Table Global cricket equipment market: Impact of drivers
    • Market challenges
    • Impact of challenges on key customer segments
      • Table Global cricket equipment market: Impact of challenges
  • Market trends
    • Technologically advanced cricket equipment
    • Increase in number of cricket tournaments
    • Introduction of eco-friendly products
  • Competitor landscape
    • Competitive scenario
      • Table Global cricket equipment market: Key competitors
      • Table Global cricket equipment market: Key competitor analysis based on key parameters
      • Table Global cricket equipment market: Competitive analysis of key competitors 2016
  • Key competitor analysis
    • adidas
      • Table adidas: Business and brand segmentation by revenue 2016
      • Table adidas: Geographical segmentation by revenue 2016
      • Table adidas: Product overview
      • Table adidas: Recent highlights
    • Gunn & Moore and Unicorn Products
      • Table Gunn & Moore and Unicorn Products: Product overview
      • Table Gunn & Moore and Unicorn Products: Recent highlights
    • Nike
      • Table Nike: Business and distribution channel segmentation by revenue 2015
      • Table Nike: Geographical segmentation by revenue 2015
      • Table Nike: Product overview
      • Table Nike: Recent highlights
    • Sanspareils Greenlands
      • Table Sanspareils Greenlands: Product overview
      • Table Sanspareils Greenlands: Recent highlights
    • Sareen Sports Industries
      • Table Sareen Sports Industries: Product overview
    • Slazenger
      • Table Slazenger: Product overview
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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