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Global Crackers Market 2017-2021

Global Crackers Market 2017-2021

About Crackers

Crackers are thin, crisp biscuit or wafers made from unleavened and unsweetened dough. These are hard-baked products made from flour and a small amount of moisture. These are versatile convenience foods. Crackers are usually served as snacks, light meal accompaniments, appetizers, and others. It is used as substitute for sweet snacks. Consumers are more interested in food products that have a low-fat content and made from healthier ingredients like legumes, multi-grains, and others.

Technavio’s analysts forecast the global crackers market to grow at a CAGR of 10.35% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global crackers market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Crackers Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Intersnack Group
  • Kellogg
  • Mondelēz International
  • PepsiCo
  • Snyder's-Lance
Other prominent vendors
  • Arnott's Biscuits
  • Bremner Biscuit Company
  • Britannia
  • Colussi
  • Galbusera
  • Mary’s Gone Crackers
  • Monde M.Y. San Corporation
  • Natural Nectar
  • Parle
  • PEPPERIDGE FARM
  • RYVITA
  • Snack Factory
  • Stauffer
  • United Biscuits
  • Westminster Cracker Company
Market driver
  • Demand for healthy snacks
  • For a full, detailed list, view our report
Market challenge
  • Growing popularity of competitive segments
  • For a full, detailed list, view our report
Market trend
  • Product innovation
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
    • Global biscuits market
      • Table Global biscuits market 2016-2021 ($ billions)
      • Table Global crackers market in global biscuits market 2016
  • Market landscape
    • Market overview
      • Table Overview of global crackers market, 2016
    • Market size and forecast
      • Table Global crackers market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Segmentation of global crackers market by product
      • Table Segmentation of global crackers market by product 2016-2021 (% revenue)
      • Table Growth outlook of global crackers market by product (2016-2021)
    • Global saltine crackers market
      • Table Global saltine crackers market 2016-2021 ($ billions)
    • Global graham crackers market
      • Table Global graham crackers market 2016-2021 ($ billions)
    • Global sandwich crackers market
      • Table Global sandwich crackers market 2016-2021 ($ billions)
    • Global other crackers market
      • Table Global other crackers market 2016-2021 ($ billions)
  • Market segmentation by distribution channel
    • Segmentation of global crackers market by distribution channel
      • Table Global cracker market by distribution channel 2016 (% share)
  • Geographical segmentation
    • Geographic segmentation of global crackers market
      • Table Geographic segmentation of global crackers market 2016 and 2021
      • Table Growth outlook of global crackers market by geography
    • Crackers market in the Americas
      • Table Crackers market in the Americas 2016-2021 ($ billions)
    • Crackers market in EMEA
      • Table Crackers market in EMEA 2016-2021 ($ billions)
    • Crackers market in APAC
      • Table Crackers market in APAC 2016-2021 ($ billions)
  • Key leading countries
    • Table Key leading countries
    • The US
      • Table Crackers market in US 2016-2021 ($ billions)
    • Japan
      • Table Crackers market in Japan 2016-2021 ($ billions)
    • Italy
      • Table Crackers market in Italy 2016-2021 ($ millions)
    • The UK
      • Table Crackers market in the UK 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Increasing demand for organic and gluten-free crackers
    • Product innovation
    • Portioned snacking
  • Vendor landscape
    • Competitive scenario
      • Table Competitive positioning matrix for cracker manufacturers in 2016
  • Key vendor analysis
    • Intersnack Group
      • Table Intersnack Group: product segmentation
    • Kellogg
      • Table Kellogg: Product segmentation
    • Mondelez International
      • Table Mondelez International: product segmentation
    • PepsiCo
      • Table PepsiCo: Cracker product segmentation
    • Snyder's-Lance
      • Table Snyder's-Lance: Product segmentation
    • Other prominent vendors
      • Table Other prominent vendors of global crackers market
  • Appendix
    • List of abbreviations
  • Explore Technavio

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