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Global Cosmetic Serum Market 2016-2020

Global Cosmetic Serum Market 2016-2020

About Cosmetic Serum

A cosmetic serum is a product applied externally for a desired cosmetic effect. It is usually a water-based non-greasy and intensive formula that contains a high concentration of active substances. Serums can also be oil and water based but have an oil-free texture (owing to choice and less concentration of oil used in formulation), which helps serums to penetrate deeper.

Serums contain high concentrations of active ingredients, so are usually made to contain just a few active ingredients. Serums can be used at any age for delivering the desired action of antioxidants, moisturizing, nourishing, and energizing.Technavio’s analysts forecast the global cosmetic serum market to grow at a CAGR of 3.30% by revenue during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global cosmetic serum market for 2016-2020. To calculate the market size, the report takes into account revenue generated from the retail sales of cosmetic serum products.

The market is divided into the following segments based on product:

  • Skin and sun care serum
  • Hair care serum
Technavio's report, Global Cosmetic Serum Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Chanel
  • Estee Lauder
  • KAO Corp.
  • L'Oreal
  • LVMH
  • Shiseido
Other prominent vendors
  • Amway
  • Clarins
  • Markwins Beauty Products, Inc.
  • Proctor and Gamble
  • Unilever
Market driver
  • Product innovation driving growth
  • For a full, detailed list, view our report
Market challenge
  • Stringent government regulations
  • For a full, detailed list, view our report
Market trend
  • Demand for organic and natural products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Market retail value sales of global beauty and personal care products
      • Table Product segmentation of global beauty and personal care market
      • Table Global cosmetic serum14 market
    • Market size and forecast
      • Table Global cosmetic serum market 2015-2020 ($ billion)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Market overview
      • Table Market segmentation of global cosmetic serum market by category
    • Global skin and sun care serum market
      • Table Category overview of cosmetics skin and sun care serums market by product
      • Table Global skin and sun care serum market 2015-2020 ($ billion)
    • Global hair care serum market
      • Table Category overview of cosmetics hair care serums market by product
      • Table Global hair care serum market 2015-2020 ($ billion)
  • Geographical segmentation
    • Global cosmetic serum market by geographical segmentation 2015
      • Table Global cosmetic serum market segmentation 2015
  • Key leading countries
    • Table Key leading countries
    • Table GNI per capita for top leading countries in world
  • Market drivers
    • Table Market drivers in cosmetic serum market
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Market challenges in cosmetic serum market
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Market trends in cosmetic serum market
  • Vendor landscape
    • Competitive scenario
    • Chanel
      • Table Chanel: Business segmentation
    • Estee Lauder
      • Table Estee Lauder: Product segmentation by revenue 2014
      • Table Estee Lauder: Product segmentation by revenue 2013 and 2014 ($ billion)
      • Table Estee Lauder: Geographical segmentation by revenue 2014
    • KAO Corp.
      • Table KAO Corp.: Business segmentation by revenue 2014
      • Table KAO Corp.: Business segmentation by revenue 2013 and 2014
      • Table KAO Corp.: Geographical segmentation by revenue 2014
    • L'Oreal
      • Table L'Oreal: Business segmentation by revenue 2014
      • Table L'Oreal: Geographical segmentation by revenue 2014
    • LVMH
      • Table LVMH: Business segmentation by revenue 2014
      • Table LVMH: Business segmentation by revenue 2013 and 2014 ($ billion)
      • Table LVMH: Geographical segmentation by revenue 2014
    • Shiseido
      • Table Shiseido: Business segmentation by revenue 2015
      • Table Shiseido: Business segmentation by revenue 2014 and 2015 ($ billion)
      • Table Shiseido: Geographical segmentation by revenue 2015
    • Key news
    • Mergers and acquisitions
    • Other prominent vendors
  • Explore Technavio

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