About Corporate M-Learning
Globalization has intensified competition within and outside organizations. As a result, corporates are faced with the challenge of maintaining market leadership and customer base, as well as recruiting and retaining talent. Evolving job roles are demanding new skills, thereby increasing the reliance on external corporate training providers. Consequently, companies are blending in-house talent and technology resources with services offered by corporate training providers and placing greater emphasis on knowledge-sharing initiatives. In addition, developed economies are focusing on service-based industries that value intellectual capital; this encourages enterprises to focus on the above-mentioned factors while developing corporate training programs.
Technavio’s analysts forecast the global corporate m-learning market to grow at a CAGR of 16.50% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global corporate m-learning market for 2016-2020. To calculate the market size, the report considers the revenue generated through the sales of m-learning courses and related services for a fee or subscription.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Corporate M-Learning Market 2016-2020
Technavio recognizes the following companies as the key players in the global corporate m-learning market: Adobe Systems, dominKnow, NetDimensions, and Saba Software.
Other prominent vendors in the market are: Allen Interactions, Aptara, Articulate, CERTPOINT Systems, City & Guilds, Desire2Learn, Intuition, Kallidus, Learning Pool, and Meridian Knowledge Solutions.
Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is cloud-based m-learning. Organizations worldwide are providing online training to their employees that are located at geographically diverse locations. With uninterrupted Internet connectivity in mobile devices, m-learning helps learners connect instantly to the required platform, thereby facilitating collaborative learning. Companies use cloud computing to ensure seamless and easy accessibility of the stored data. The technology essentially caters to online business applications that are linked to services that can be accessed from other web browsers. Cloud-based m-learning offers an easy way to handle some such issues as it allows employees to access and download business apps at their convenient time and location. It also enables employees to choose their applications as per their learning requirements.”
According to the report, one of the primary drivers in the market is stronger focus on continuous education programs. Organizations are focusing on providing continuous education program for employees. Many organizations have online training portals and programs in place to provide training. Apart from formal training sessions, employees are inclined to take up learning courses and programs that provide them a competitive edge in the market. Companies are also interested in undertaking such training and development programs so that employees can be offered horizontal development opportunities. Therefore, in addition to training sessions, at present, companies are providing learning opportunities to employees via a combination of various methods such as blended learning and self-paced courses. Employees seek training materials to upgrade their skill levels to enhance qualifications that are specific to their job roles and update knowledge of their respective domains. This engages them in self-directed learning, wherein they tend to make use of the resources available. Organizations, with the help of mobile devices, are able to implement various hybrid models of blended learning. Online self-study materials used in combination with face-to-face interactions help employees to achieve optimal benefits of corporate learning process. Employees with mobile devices have control over the methods of receiving learning and training. These benefits are driving the growth of the global corporate m-learning market further.
Further, the report states that one major challenge in the market is ineffective MDM implementation. EMM is an essential component of m-learning that includes people using technology such as smartphones and tablets in a business context to ensure broader implementation of mobile-based learning and development in an enterprise setup. There are various methods to resolve security issues pertaining to m-learning, and companies deploy any one or in combination. MDM refers to the process of monitoring and administering the use of mobile devices, while operating them in a secured environment within organizations. MDM is an integral part of EMM. Though MDM has standard functions, there is no standard MDM suite that can be merged with an organization's existing enterprise IT infrastructure. MDM vendors offer basic and advanced features that may or may not be required. The selection and implementation of MDM depend on the organizational requirements and applications provided by vendors on mobile network platforms.
Adobe Systems, dominKnow, NetDimensions, Saba Software, Allen Interactions, Aptara, Articulate, CERTPOINT Systems, City & Guilds, Desire2Learn, Intuition, Kallidus, Learning Pool, Meridian Knowledge Solutions.
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