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Global Corporate Entertainment Market 2017-2021

Global Corporate Entertainment Market 2017-2021

About Corporate Entertainment

Corporate entertainment refers to recreational events held for the employees of an organization. These events mainly include conferences, conventions, holiday parties, private concerts, and retreats. Corporate entertainment events held by organizations and enterprises play a crucial role in team building. These events are organized to motivate the employees, which positively affect their efficiency and productivity. Corporate events are also used for marketing and promotions, and to increase the visibility of organizations.

Technavio’s analysts forecast the global corporate entertainment market to grow at a CAGR of 7.06% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global corporate entertainment market for 2017-2021. To calculate the market size, the report considers the total amount of money spent by organizations on corporate entertainment.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Corporate Entertainment Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Cvent
  • DNA Entertainment Networks
  • Eventive Marketing
  • Quintessentially Events
  • WPP
Other prominent vendors
  • Bassett Events
  • BERKELEY CITY CLUB
  • Eventbrite
  • XING
  • Wizcraft
Market driver
  • Growing popularity of interactive videos
  • For a full, detailed list, view our report
Market challenge
  • Fluctuating consumer demands
  • For a full, detailed list, view our report
Market trend
  • Growing popularity of crowd-streaming
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Corporate Entertainment Market 2017-2021

Technavio recognizes the following companies as the key players in the global corporate entertainment market: Cvent, DNA Entertainment Networks, Eventive Marketing, Quintessentially Events, and WPP.

Other Prominent Vendors in the market are: Bassett Events, BERKELEY CITY CLUB, Eventbrite, XING, and Wizcraft.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Growing popularity of crowd-streaming. Crowd streaming is one of the upcoming trends in the corporate entertainment events. Facebook Live is a prominent tool used by event managers. This feature launched by Facebook helps organizations increase visibility through live uploads of corporate events. The users can broadcast up to 90 minutes of live shows on Facebook. The active users can access videos through streaming after the live broadcast. In addition, crowd-streaming helps broadcasters adjust the privacy and view settings. Facebook offers preference to streaming of live videos over other content, which leads to an increase in the number of views and helps organizers target a large audience.”

According to the report, one of the major drivers for this market is Growing popularity of interactive videos. Interactive videos aid professional development. Skill enhancement programs featured through these videos facilitate distance learning. During corporate conferences and conventions, the organizers share content through interactive videos, which can be accessed by employees anywhere in the world. The content includes skill enhancement programs and study materials. In addition, these videos help employees understand the future growth plans of the company. Interactive videos are in high demand because of the flexibility offered to the consumers. Some of the popular platforms that provide interactive learning options are Coursera and edX. The demand for interactive videos is high in the corporate entertainment market as the combination is being used for the company promotion and marketing purposes.

Further, the report states that one of the major factors hindering the growth of this market is Fluctuating consumer demands. Several companies that employ event management agencies lack demand forecasting tools. Understanding the consumer behavior is crucial for enterprises. The organizations should have knowledge about of the interests and preferences of their employees. For instance, companies can create portals wherein the employees can provide feedback and suggestions.

Companies Mentioned

Cvent, DNA Entertainment Networks, Eventive Marketing, Quintessentially Events, WPP, Bassett Events, BERKELEY CITY CLUB, Eventbrite, XING, and Wizcraft.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Segmentation of global corporate entertainment market
    • Market size and forecast
      • Table Global corporate entertainment market 2016-2021 ($ billions)
  • Five forces analysis
    • Table Five forces analysis
  • Market segmentation by type
    • Global corporate entertainment market by type
      • Table Global corporate entertainment market share by type 2016-2021 (% share of revenue)
    • Global corporate entertainment market by conventions
      • Table Global corporate entertainment market by conventions 2016-2021 ($ billions)
    • Global corporate entertainment market by retreats
      • Table Global corporate entertainment market by retreats 2016-2021 ($ billions)
    • Global corporate entertainment market by office parties
      • Table Global corporate entertainment market by office parties 2016-2021 ($ billions)
    • Global corporate entertainment market by others
      • Table Global corporate entertainment market by others 2016-2021 ($ billions)
  • Market segmentation by age group
    • Global corporate entertainment market by age group
      • Table Global corporate entertainment market by age group 2016-2021 (% share of revenue)
    • Global corporate entertainment market by under 25 years segment
      • Table Global corporate entertainment market by under 25 years segment 2016-2021 ($ billions)
    • Global corporate entertainment market by 26-55 years segment
      • Table Global corporate entertainment market by 26-55 years segment 2016-2021 ($ billions)
    • Global corporate entertainment market by over 55 years segment
      • Table Global corporate entertainment market by over 55 years segment 2016-2021 ($ billions)
  • Geographical segmentation
    • Global corporate entertainment market by region
      • Table Global corporate entertainment market share by region 2016-2021 (% share of revenue)
    • Corporate entertainment market in Americas
      • Table Corporate entertainment market in Americas 2016-2021 ($ billions)
    • Corporate entertainment market in EMEA
      • Table Corporate entertainment market in EMEA 2016-2021 ($ billions)
    • Corporate entertainment market in APAC
      • Table Corporate entertainment market in APAC 2016-2021 ($ billions)
  • Market attractiveness
    • Market attractiveness by type
      • Table Market attractiveness by type (%)
    • Market attractiveness by age group
      • Table Market attractiveness by age group (%)
    • Market attractiveness by geography
      • Table Market attractiveness by geography (%)
  • Key leading countries
    • Table Key leading countries 2016 (% share of revenue)
    • Corporate entertainment market in US
      • Table Corporate entertainment market in US 2016-2021 ($ billions)
    • Corporate entertainment market in Germany
      • Table Corporate entertainment market in Germany 2016-2021 ($ billions)
    • Corporate entertainment market in UK
      • Table Corporate entertainment market in UK 2016-2021 ($ billions)
  • Buying criteria
    • Table Buying criteria
    • Table Global corporate entertainment market: Buying criteria 2016 (% allocation of funds)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Growing popularity of crowd-streaming
    • Increasing demand for virtual activities
    • Rising demand for personalized marketing for corporate events
    • Increase in service offerings
  • Vendor landscape
    • Competitive scenario
    • Key vendors
      • Table DNA Entertainment Networks: Market segmentation by event type
      • Table Eventive Marketing: Segmentation by services
      • Table Quintessentially Events: Market segmentation by event type
      • Table Quintessentially Events: Recent developments
      • Table WPP: Business segmentation
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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