Global Content Protection Market 2017-2021
About Content Protection
Content protection is a process designed to impose copy protection restrictions in storage media. It helps to authorize the commercial and entertainment content and protects it across various digital interfaces such as the Internet and media devices. As a part of antipiracy, content protection systems are designed to provide value-added services to content owners who distribute their services to customers. Therefore, in the digital world, content protection is mainly about confidentiality and legal concerns of the content. As online piracy accounts for the loss of billions of dollars, antipiracy and protecting copyright material is a major concern. Media and publishers are increasingly protecting their content from being stolen or illegally produced. Content protection is enhanced through various solutions to offer multi-device use while protecting the linear and on-demand content. Technavio’s analysts forecast the global content protection market to grow at a CAGR of 4.93% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global content protection market for 2017-2021. To calculate the market size, the report considers the revenue generated from DRM, CAS, and watermarking types of content protection.The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Content Protection Market 2017-2021
Technavio recognizes the following companies as the key players in the global content protection market: Apple, Adobe Systems, China Digital TV Holding, Cisco Systems, Digimarc, Google, Irdeto, Kudelski Group, Microsoft, Sony, Verance, and Verimatrix.
Other Prominent Vendors in the market are: ARRIS International, BS Conditional Access Systems, Conax, Dell EMC, Ericsson, STMicroelectronics, Wellav Technologies, and ZTE.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Multi-DRM. Multi-DRM is an approach in content protection where the client DRM is already installed, and different DRMs support different functionalities. Multi-DRM provides the extension of security capabilities within the required functions to meet content protection requirements. It helps the user with service features such as download, pay-per-view, and other business services. It helps in the protection of the content against piracy and other forms of unauthorized use. Multi-DRM supports a large variety of viewing platforms that use different kinds of content formats and client-server communication protocols. It also helps to secure forensic watermarking for some of the premium content, which is an important prerequisite for fighting service piracy.”
According to the report, one of the major drivers for this market is Increasing use of consumer electronic devices. There is an increased use of smart consumer devices like smartphones, tablets, PCs, and smart TVs. This is mainly because of various features like connectivity to networking technologies, ease of handling emergencies, luxurious lifestyle, and better security provided by these smart devices.
Further, the report states that one of the major factors hindering the growth of this market is Growing popularity of free-to-air services. Paid-TV services are facing intense competition due to growing popularity of the free Internet TV services. Many websites now provide free TV streaming of around 5,000 TV channels. Customers need not pay any money to watch TV channels online. With a fast Internet connection, live TV shows and sports events can be watched for free. For instance, YouTube allows its viewers to watch live sports, shows, music, and movies online with better quality in HD and standard definition. The use of the Internet TV, along with broadband connection, offers VOD services, allowing customers to access and watch the streaming content at their convenience. Free Internet TV services restrict the adoption of STBs, which can hamper the growth of CAS systems popularly used in the STB market. This affects the revenue from paid services for vendors.
Apple, Adobe Systems, China Digital TV Holding, Cisco Systems, Digimarc, Google, Irdeto, Kudelski Group, Microsoft, Sony, Verance, Verimatrix, ARRIS International, BS Conditional Access Systems, Conax, Dell EMC, Ericsson, STMicroelectronics, Wellav Technologies, and ZTE.