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Global Content Marketing Market 2017-2021

Global Content Marketing Market 2017-2021

About Content Marketing

Content marketing provides information in an entertaining format. It plays a very important role in helping companies address customers' issues that the product can solve. Content marketing provides information that allows users to make informed decisions and encourages them to buy products. This is done in creative and innovative ways to improve brand recall value. Content marketing is not easy and does not only depend on good content. For instance, if a business provides an informative article and expects it to have a high number of visitors, then it should revaluate its strategies. Businesses should allow customers to share content through social media and other distribution platforms, both paid and organic. It is also important for businesses to know why and how the content is consumed.

Technavio’s analysts forecast the global content marketing market to grow at a CAGR of 16.12% during the period 2017-2021 .

Covered in this report

The report covers the present scenario and the growth prospects of the global content marketing market for 2017-2021 . To calculate the market size, the report considers the revenue generated from implementing content marketing. It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Content Marketing Market 2017-2021 , has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • HubSpot
  • Marketo
  • Scripted
  • NewsCred
Other prominent vendors
  • Influence & Co.
  • Contently
  • Skyword
  • TapInfluence
  • Brafton
  • Eucalypt
Market driver
  • Builds brand awareness along with increasing trust and loyalty
  • For a full, detailed list, view our report
Market challenge
  • High level of skills required to maintain its success rate
  • For a full, detailed list, view our report
Market trend
  • Exponential rise in RTB buying
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Global Content Marketing Market 2017-2021

Technavio recognizes the following companies as the key players in the global content marketing market: HubSpot, Marketo, Scripted, and NewsCred

Other Prominent Vendors in the market are: Influence & Co., Contently, Skyword, TapInfluence, Brafton, and Eucalypt.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Exponential rise in RTB buying. Real-time bidding (RTB) buying is an emerging trend in the global content marketing market. In 2016, RTB buying is expected to double during the forecast period, accounting for about 65% of the global digital ad spending market. RTB enables brand marketers to reduce marketing costs, create content according to the target audience, and provide transparency in the delivery of content. Mobile RTB accounted for about 60% of the total mobile marketing market in 2016 and is expected to account for over 80% by 2021.”

According to the report, one of the major drivers for this market is Builds brand awareness along with increasing trust and loyalty. Consumers create an impression of a brand or company based on the content they view. Companies not only use content marketing strategies as a form of advertising but also as a source of enhancing public relations. Content marketing must include the publishing of informative and well-researched content as it makes the business look authoritative and trustworthy and improves brand recall. If vendors fail to do so, they will be replaced by other competitive brands. Content marketing is considered to be the most economical means of building brand awareness among consumers. If an audience can rely on a company for information, then they will most likely buy products from the same company.

Further, the report states that one of the major factors hindering the growth of this market is High level of skills required to maintain its success rate. A significant amount of diligence and organization is required to develop and manage a thoughtful content marketing strategy. Businesses must be willing to invest in individuals who can implement content marketing campaigns from start to finish. The success rate of content marketing in a B2B environment is 40%, whereas the success rate in a B2C environment is 28%. The major reason for this is the high number of options consumers have compared with businesses. In the future, the success rate of content marketing is expected to decline as the standard of content marketing increases. In addition, as an increasing number of businesses adopt content marketing, the marketing strategy will lose its value proposition. This is expected to further decrease the success rate.

Companies Mentioned

HubSpot, Marketo, Scripted, NewsCred, Influence & Co., Contently, Skyword, TapInfluence, Brafton, and Eucalypt.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market overview
      • Table Global content marketing market segmentation
    • Market size and forecast
      • Table Global content marketing market 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by provider
    • Global content marketing market by service provider
      • Table Global content marketing market by service providers 2016-2021 ($ billions)
      • Table Global content marketing market by service provider 2016 and 2021 (% share)
      • Table Global content marketing market by B2B service providers 2016-2021 ($ billions)
      • Table Global content marketing market by B2C service providers 2016-2021 ($ billions)
    • Global content marketing market by platform providers
      • Table Global content marketing market by platform providers 2016-2021 ($ billions)
  • Market segmentation by objective
    • Global content marketing market by objective
      • Table Global content marketing market by objective 2016 and 2021 (% share)
    • Global content marketing market by lead generation
      • Table Global content marketing market by lead generation 2016-2021 ($ billions)
    • Global content marketing market by thought leadership
      • Table Global content marketing market by thought leadership 2016-2021 ($ billions)
    • Global content marketing market by brand awareness
      • Table Global content marketing market by brand awareness 2016-2021 ($ billions)
    • Global content marketing market by customer acquisition
      • Table Global content marketing market by customer acquisition 2016-2021 ($ billions)
    • Global content marketing market by others
      • Table Global content marketing market by others 2016-2021 ($ billions)
  • Market segmentation by platform
    • Global content marketing market by platform
      • Table Global content marketing market by platform 2016 and 2021 (% share)
    • Global content marketing market by blogging
      • Table Global content marketing market by blogging 2016-2021 ($ billions)
    • Global content marketing market by social media
      • Table Global content marketing market by social media 2016-2021 ($ billions)
    • Global content marketing market by videos
      • Table Global content marketing market by videos 2016-2021 ($ billions)
    • Global content marketing market by online articles
      • Table Global content marketing market by online articles 2016-2021 ($ billions)
    • Global content marketing market by research reports
      • Table Global content marketing market by research reports 2016-2021 ($ billions)
    • Global content marketing market by other platforms
      • Table Global content marketing market by other platforms 2016-2021 ($ billions)
  • Market segmentation by type
    • Global content marketing market by type
      • Table Global content marketing market by type 2016 and 2021 (% share)
    • Global content marketing market by products and services
      • Table Global content marketing market by products and services 2016-2021 ($ billions)
    • Global content marketing market by customers
      • Table Global content marketing market by customers 2016-2021 ($ billions)
    • Global content marketing market by product lines
      • Table Global content marketing market by product lines 2016-2021 ($ billions)
    • Global content marketing market by others
      • Table Global content marketing by others 2016-2021 ($ billions)
  • Geographical segmentation
    • Global content marketing market by geography
      • Table Global content marketing market by geography 2016 and 2021 (% share)
    • Content marketing market in APAC
      • Table Content marketing market in APAC 2016-2021 ($ billions)
    • Content marketing market in EMEA
      • Table Content marketing market in EMEA 2016-2021 ($ billions)
    • Content marketing market in Americas
      • Table Content marketing market in Americas 2016-2021 ($ billions)
  • Key leading countries
    • Key leading countries in global content marketing market
      • Table Top 10 countries in global content marketing market 2016 (% share)
      • Table Revenue of top 10 countries in global content marketing market 2016 ($ billions)
    • Content marketing market in China
      • Table Content marketing market in China 2016-2021 ($ billions)
    • Content marketing market in US
      • Table Content marketing market in US 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Exponential rise in RTB buying
    • Dominance of mobiles over desktops for content marketing
    • Content marketing automation
  • Vendor landscape
    • Competitive scenario
    • Leading vendors in global content marketing market
    • Leading spenders in global content marketing market
    • Leading global content marketing platform providers
      • Table Facebook: Recent developments
      • Table Google: Recent developments
      • Table LinkedIn: Recent developments
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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