Global Content Marketing Market 2017-2021
About Content Marketing
Content marketing provides information in an entertaining format. It plays a very important role in helping companies address customers' issues that the product can solve. Content marketing provides information that allows users to make informed decisions and encourages them to buy products. This is done in creative and innovative ways to improve brand recall value. Content marketing is not easy and does not only depend on good content. For instance, if a business provides an informative article and expects it to have a high number of visitors, then it should revaluate its strategies. Businesses should allow customers to share content through social media and other distribution platforms, both paid and organic. It is also important for businesses to know why and how the content is consumed.
Technavio’s analysts forecast the global content marketing market to grow at a CAGR of 16.12% during the period 2017-2021 .
Covered in this report
The report covers the present scenario and the growth prospects of the global content marketing market for 2017-2021 . To calculate the market size, the report considers the revenue generated from implementing content marketing. It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Content Marketing Market 2017-2021
Technavio recognizes the following companies as the key players in the global content marketing market: HubSpot, Marketo, Scripted, and NewsCred
Other Prominent Vendors in the market are: Influence & Co., Contently, Skyword, TapInfluence, Brafton, and Eucalypt.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Exponential rise in RTB buying. Real-time bidding (RTB) buying is an emerging trend in the global content marketing market. In 2016, RTB buying is expected to double during the forecast period, accounting for about 65% of the global digital ad spending market. RTB enables brand marketers to reduce marketing costs, create content according to the target audience, and provide transparency in the delivery of content. Mobile RTB accounted for about 60% of the total mobile marketing market in 2016 and is expected to account for over 80% by 2021.”
According to the report, one of the major drivers for this market is Builds brand awareness along with increasing trust and loyalty. Consumers create an impression of a brand or company based on the content they view. Companies not only use content marketing strategies as a form of advertising but also as a source of enhancing public relations. Content marketing must include the publishing of informative and well-researched content as it makes the business look authoritative and trustworthy and improves brand recall. If vendors fail to do so, they will be replaced by other competitive brands. Content marketing is considered to be the most economical means of building brand awareness among consumers. If an audience can rely on a company for information, then they will most likely buy products from the same company.
Further, the report states that one of the major factors hindering the growth of this market is High level of skills required to maintain its success rate. A significant amount of diligence and organization is required to develop and manage a thoughtful content marketing strategy. Businesses must be willing to invest in individuals who can implement content marketing campaigns from start to finish. The success rate of content marketing in a B2B environment is 40%, whereas the success rate in a B2C environment is 28%. The major reason for this is the high number of options consumers have compared with businesses. In the future, the success rate of content marketing is expected to decline as the standard of content marketing increases. In addition, as an increasing number of businesses adopt content marketing, the marketing strategy will lose its value proposition. This is expected to further decrease the success rate.
HubSpot, Marketo, Scripted, NewsCred, Influence & Co., Contently, Skyword, TapInfluence, Brafton, and Eucalypt.
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