Market Research Logo

Global Consumer Healthcare Market 2016-2020

About Consumer Healthcare

The characteristics of consumer health products vary widely, with the two most important elements being the consumer needs they address and the strength of the claims made. The market for consumer-focused healthcare products is increasingly occupying the space between consumer needs and growing prevalence of lifestyle diseases. As consumer health companies develop a combination of consumer goods and pharmaceuticals, they have the ability to engage consumers by proving the clinical effectiveness of their products. These companies recognize unmet consumer needs and develop inventive ways to establish their presence in the marketplace.

Allergy care, dietary supplements, feminine care, pain relief, respiratory, and oral health are among the popular consumer health product categories. Some well-known products in the market are Voltaren and Panadol by GlaxoSmithKline; Lactacyd and Dermacyd by Sanofi; and Nexium, Advil, and Caltrate by Pfizer.

Technavio’s analysts forecast the global consumer healthcare market to grow at a CAGR of 9.26% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global consumer healthcare market for the period 2016-2020. To calculate the market size, the report considers revenue generated from the sales of OTC pharmaceuticals and dietary supplements.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Consumer Healthcare Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Bayer HealthCare
  • Boehringer Ingelheim
  • GlaxoSmithKline
  • Johnson & Johnson
  • Pfizer
  • Sanofi
Other prominent vendors
  • Abbott Laboratories
  • American Health
  • Amway
  • Arena Pharmaceuticals
  • BASF
  • BioGaia
  • Bukwang Pharmaceutica
  • Chr. Hansen
  • Danone
  • DSM
  • Eisai
  • EMS
  • Euradite Consumer Health and Life Care
  • Friggs
  • Genomma Lab Internacional
  • Glanbia
  • Herbalife
  • The Himalaya Drug Company
  • Kellogg
  • McNeil Consumer Healthcare
  • Mead Johnson Nutrition
  • Merck
  • Mitsubishi Tanabe Pharma
  • Nestlé
  • Novartis
  • Nutrition & Santé
  • Omega Pharma
  • Procter & Gamble
  • Reckitt Benckiser
  • SAVA Global
  • Sigma Pharmaceuticals
  • Sun Pharma
  • Taisho Pharmaceuticals
  • Takeda Pharmaceuticals
  • Teva Pharmaceuticals
  • Unifarma Global Consumer Healthcare
  • Vida Laboratories
  • Yakult Danone India
Market driver
  • Awareness about lifestyle diseases
  • For a full, detailed list, view our report
Market challenge
  • Intense competition
  • For a full, detailed list, view our report
Market trend
  • Accelerated use of online resources
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Consumer Healthcare Market 2016-2020

Technavio recognizes the following companies as the key players in the Global Consumer Healthcare Market: Bayer HealthCare, Boehringer Ingelheim, GlaxoSmithKline, Johnson & Johnson, Pfizer, and Sanofi.

Other Prominent Vendors in the market are: Abbott Laboratories, American Health, Amway, Arena Pharmaceuticals, BASF, BioGaia, Bukwang Pharmaceutica, Chr. Hansen, Danone, DSM, Eisai, EMS, Euradite Consumer Health and Life Care, Friggs, Genomma Lab Internacional, Glanbia, Herbalife, The Himalaya Drug Company, Kellogg, McNeil Consumer Healthcare, Mead Johnson Nutrition, Merck, Mitsubishi Tanabe Pharma, Nestlé, Novartis, Nutrition & Santé, Omega Pharma, Procter & Gamble, Reckitt Benckiser, SAVA Global, Sigma Pharmaceuticals, Sun Pharma, Taisho Pharmaceuticals, Takeda Pharmaceuticals, Teva Pharmaceuticals, Unifarma Global Consumer Healthcare, Vida Laboratories and Yakult Danone India.

Commenting on the report, an analyst from Technavio’s team said: “Health-related information is readily available on the Internet, and easy access to health information aids in self-medication. Likewise, e-commerce websites are turning out to be an effective way to reach out to target consumers. The driving factor behind this trend is the increased effort of manufacturers and retailers to shift to the online platform to achieve better visibility and offer convenience to customers.”

According to the report, the growing awareness about lifestyle diseases and the increasing use of online resources to access healthcare information have made people more aware of the predisposing factors of various diseases and the available treatments, thereby driving the market.

Further, the report states that the intense competition in the market, however, is a major challenge. In addition, policymakers often favor local manufacturers over large pharma vendors, affecting the market negatively.

Companies Mentioned

Bayer HealthCare, Boehringer Ingelheim, GlaxoSmithKline, Johnson & Johnson, Pfizer, Sanofi, Abbott Laboratories, American Health, Amway, Arena Pharmaceuticals, BASF, BioGaia, Bukwang Pharmaceutica, Chr. Hansen, Danone, DSM, Eisai, EMS, Euradite Consumer Health and Life Care, Friggs, Genomma Lab Internacional, Glanbia, Herbalife, The Himalaya Drug Company, Kellogg, McNeil Consumer Healthcare, Mead Johnson Nutrition, Merck, Mitsubishi Tanabe Pharma, Nestlé, Novartis, Nutrition & Santé, Omega Pharma, Procter & Gamble, Reckitt Benckiser, SAVA Global, Sigma Pharmaceuticals, Sun Pharma, Taisho Pharmaceuticals, Takeda Pharmaceuticals, Teva Pharmaceuticals, Unifarma Global Consumer Healthcare, Vida Laboratories, Yakult Danone India.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Overview: Consumer healthcare market
    • Table Types of consumer healthcare products
    • OTC pharmaceuticals
      • Table Key regulatory bodies that approve OTC products
      • Table FDA OTC drug approval process
      • Table Mechanisms to amend OTC drug monograph
      • Table Comparison of OTC NDA versus OTC monograph process
      • Table Strategies to establish OTC pharmaceuticals in emerging markets
    • Dietary supplements
      • Table Recommendation of dietary supplements by health professionals
    • Key buying criteria
      • Table Key buying criteria in global consumer healthcare market
    • Factors influencing go-to-market strategy
      • Table Factors that influence the go-to-market strategy in global consumer healthcare market
  • Market landscape
    • Market overview
    • Market size and forecast
      • Table Global consumer healthcare market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by consumer healthcare products
    • Table Segmentation of global consumer healthcare market by products
    • OTC pharmaceuticals
      • Table Global OTC pharmaceuticals market 2015-2020 ($ billions)
      • Table Global OTC pharmaceuticals market by geography 2015
      • Table Segmentation of global OTC pharmaceuticals by therapeutic class
      • Table Global OTC pharmaceuticals market segmentation by therapeutic class 2015
      • Table Drivers and challenges of global OTC pharmaceuticals market
    • Dietary supplements
      • Table Global dietary supplements market 2015-2020 ($ billions)
      • Table Global dietary supplements market by geography 2015
      • Table Segmentation of global dietary supplements market by product type
      • Table Global dietary supplements market by product type 2015
      • Table Drivers and challenges of global dietary supplements market
  • Geographical segmentation
    • Global consumer healthcare market by geographical segmentation 2016-2020
      • Table Segmentation of global consumer healthcare market by geography 2015
      • Table Global consumer healthcare market revenue by geography 2015-2020 ($ billions)
      • Table Global consumer healthcare market revenue by geography 2015-2020
    • Consumer healthcare market in Americas
      • Table Consumer healthcare market in Americas 2015-2020 ($ billions)
    • Consumer healthcare market in APAC
      • Table Consumer healthcare market in APAC 2015-2020 ($ billions)
    • Consumer healthcare market in EMEA
      • Table Consumer healthcare market in EMEA 2015-2020 ($ billions)
  • Key leading countries
    • Table Key leading countries in global consumer healthcare market
    • US
      • Table Drivers and challenges
    • China
      • Table Drivers and challenges
    • Japan
      • Table Drivers and challenges
  • Market drivers
    • Awareness about lifestyle diseases
    • Increase in self-medication
    • Growing older population
    • Rise in disposable income
    • Increase in switch from prescription to OTC products
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Intense competition
    • Lack of valid literature
    • Adverse effects
    • Counterfeit pharmaceuticals
    • Stringent regulations and guidelines
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Accelerated use of online resources
      • Table Global internet penetration rate 2015
    • New product launches
    • Promotions and marketing initiatives
    • Strategic alliances
  • Vendor landscape
    • Competitive scenario
    • Market share 2015
  • Key vendor analysis
    • Johnson & Johnson
      • Table Johnson & Johnson: Business segmentation by revenue 2014
      • Table Johnson & Johnson: YoY growth rate and revenue of consumer healthcare segment 2012-2014 ($ billions)
      • Table Johnson & Johnson: Consumer healthcare product categories by revenue 2014
      • Table Johnson & Johnson: YOY growth rate and revenue of OTC products 2012-2014 ($ billions)
      • Table Johnson & Johnson: YoY growth rate and revenue of skin care products 2012-2014 ($ billions)
      • Table Johnson & Johnson: YoY growth rate and revenue of baby care products 2012-2014 ($ billions)
      • Table Johnson & Johnson: YoY growth rate and revenue of oral care category 2012-2014 ($ billions)
      • Table Johnson & Johnson: YoY growth rate and revenue of wound care/other products 2012-2014 ($ billions)
      • Table Johnson & Johnson: YoY growth rate and revenue of women's health products 2012-2014 ($ billions)
      • Table Johnson & Johnson: Geographical segmentation by consumer healthcare revenue 2014
      • Table Johnson & Johnson: SWOT analysis
    • Bayer HealthCare
      • Table Bayer HealthCare: Business segmentation by revenue 2014
      • Table Bayer HealthCare: Consumer health segmentation by revenue 2014
      • Table Bayer HealthCare: Geographic segmentation of consumer healthcare segment 2014
      • Table Bayer HealthCare: YoY growth rate and revenue of Contour 2012-2014 ($ millions)
      • Table Bayer HealthCare: YoY growth rate and revenue of Advantage 2012-2014 ($ millions)
      • Table Bayer HealthCare: YoY growth rate and revenue of Aspirin 2012-2014 ($ millions)
      • Table Bayer HealthCare: YoY growth rate and revenue of Aleve 2012-2014 ($ millions)
      • Table Bayer HealthCare: YoY growth rate and revenue of Bepanthen/Bepanthol 2012-2014 ($ millions)
      • Table Bayer Healthcare: SWOT analysis
    • GlaxoSmithKline
      • Table GlaxoSmithKline: Business segmentation by revenue 2014
      • Table GlaxoSmithKline: YoY growth rate and revenue of consumer healthcare segment 2012-2014 ($ billions)
      • Table GlaxoSmithKline: Segmentation of consumer healthcare categories by revenue 2012-2014
      • Table GlaxoSmithKline: YoY growth rate and revenue of oral health products 2012-2014 ($ billions)
      • Table GlaxoSmithKline: YoY growth rate and revenue of wellness products 2012-2014 ($ billions)
      • Table GlaxoSmithKline: YoY growth rate and revenue of nutrition products 2012-2014 ($ millions)
      • Table GlaxoSmithKline: YoY growth rate and revenue of skin health category 2012-2014 ($ millions)
      • Table GlaxoSmithKline: Geographical segmentation by consumer health revenue 2014
      • Table GlaxoSmithKline: SWOT analysis
    • Sanofi
      • Table Sanofi: Business segmentation by revenue 2014
      • Table Sanofi: Pharmaceutical segment by revenue 2014
      • Table Sanofi: Geographical segmentation by consumer healthcare revenue 2014
      • Table Sanofi: YoY growth rate and revenue of Allegra 2012-2014 ($ millions)
      • Table Sanofi: YoY growth rate and revenue of Doliprane 2012-2014 ($ millions)
      • Table Sanofi: YoY growth rate and revenue of Essentiale 2012-2014 ($ millions)
      • Table Sanofi: YoY growth rate and revenue of Enterogermina 2012-2014 ($ millions)
      • Table Sanofi: YoY revenue comparison of Nasacort 2013 and 2014 ($ millions)
      • Table Sanofi: SWOT Analysis
    • Pfizer
      • Table Pfizer: Business segmentation by revenue 2014
      • Table Pfizer: Global vaccines, oncology, and consumer healthcare segment by revenue 2014
      • Table Pfizer: YoY growth rate and revenue of consumer healthcare category 2012-2014 ($ billions)
      • Table Pfizer: SWOT analysis
    • Boehringer Ingelheim
      • Table Boehringer Ingelheim: Business segmentation by revenue 2014
      • Table Boehringer Ingelheim: YoY revenue and growth rate of Buscopan 2012-2014 ($ millions)
      • Table Boehringer Ingelheim: YoY revenue and growth rate of Dulcolax 2012-2014 ($ millions)
      • Table Boehringer Ingelheim: YoY revenue and growth rate of Mucosolvan 2012-2014 ($ millions)
      • Table Boehringer Ingelheim: YoY revenue and growth rate of Pharmaton 2012-2014 ($ millions)
      • Table Boehringer Ingelheim: SWOT analysis
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report