Global Consumer Endpoint Security Market 2016-2020
About Consumer Endpoint Security
Endpoint security refers to the protection of the corporate network when accessed remotely from devices such as laptops, PCs, tablets, and smartphones. Endpoint security mainly consists of two components; security software and client software. While security software is centrally located, and is installed on the server, within the network, client software is installed on every external device, and connected to the home network. These servers or gateways verify the log-ins from the endpoints and regularly updates the security software of the device. Consumers use devices like smartphones, tablets, laptops for both personal and professional purposes, making endpoint security solutions an essential tool for securing data.
Technavio’s analysts forecast the global consumer endpoint security market to grow at a CAGR of 11.81% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global consumer endpoint security market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of endpoint security software, including standalone and integrated security software.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Consumer Endpoint Security Market 2016-2020
Technavio recognizes the following companies as the key players in the global consumer endpoint security market: Forcepoint, McAfee, RSA Security, Symantec, and Trend Micro.
Other prominent vendors in the market are: Avast Software, AVG Technologies, Blue Coat Systems, Check Point Software, CipherCloud, Cisco Systems, Clearswift, Digital Guardian, eEye Digital Security, ESET, Fortinet, F-Secure, Gemalto, HP, IBM, Microsoft, Kaspersky Lab, Panda Security, Proofpoint, SafeNet, Sophos, Trustwave, and WatchGuard Technologies.
Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is increasing demand for integrated endpoint security suites. One of the major trends observed in the market is the increasing demand for integrated endpoint security suites. End-users prefer vendors that provide integrated and converged security suites since the adoption of different security suites may lead to integration issues. Solutions with better integration have a high adoption rate as the increased complexity of the network infrastructure has made integration an important buying criterion. All the major endpoint security vendors have thus started providing security suites with features such as data backup, encryption, firewall, intrusion prevention systems, and intrusion detection systems. This trend is expected to become one of the most relevant trends in the future.”
According to the report, one of the primary drivers in the market is increase in use of mobile devices. The increase in the use of smart devices such as laptops, cell phones, and tablets is helping the global consumer endpoint security market grow. Mobiles devices store a lot of critical customer data, which the users access remotely, resulting in the need to protect these devices from loss or theft. The global shipment of smartphones, tablets, and PCs was over 2.5 billion in 2015, and it will reach 3 billion by 2020. Hence, the increased dependence on mobile devices is directly linked to the growth of the global consumer endpoint security market.
Further, the report states that one major challenge in the market is popularity of basic and inexpensive security solutions. The availability of inexpensive security solutions is a major challenge for the vendors at the consumer level. Older versions of antivirus, a popular, inexpensive and free security solution, contained only the basic features. However, the currently available security solutions offer advanced features such as anti-rootkit scan, backup, firewall, and e-mail scanning. Consumers are opting for inexpensive security solutions over paid security solutions as it provides advanced security features and functionalities. Well-known vendors such as AVG Technologies, Kaspersky, and Avast are providing some forms of free endpoint security solutions, which pose a threat to vendors providing commercial endpoint security solutions to consumers. For instance, Kaspersky Total security provides one-year protection at $59.99 and can be used in 5 devices.
Forcepoint, McAfee, RSA Security, Symantec, Trend Micro, Avast Software, AVG Technologies, Blue Coat Systems, Check Point Software, CipherCloud, Cisco Systems, Clearswift, Digital Guardian, eEye Digital Security, ESET, Fortinet, F-Secure, Gemalto, HP, IBM, Microsoft, Kaspersky Lab, Panda Security, Proofpoint, SafeNet, Sophos, Trustwave, WatchGuard Technologies.