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Global E-Commerce Market 2016-2020

Global E-Commerce Market 2016-2020

About E-Commerce

E-commerce or online retail refers to web-based buying and selling of products and services. Despite traditional retailing having a significant market share in the global retail market, e-commerce has gained considerable traction in last five years. Within the e-commerce space, the B2C space is the fastest growing segment, which is attracting the interests of global e-commerce sites like Amazon and Alibaba.

Technavio’s analysts forecast the global e-commerce market to grow at a CAGR of 19.42% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global e-commerce market for 2016-2020. To calculate the market size, the report considers e-commerce sales through desktops only.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global E-Commerce Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Alibaba
  • Amazon
  • Apple
  • eBay
  • PayPal
Other prominent vendors
  • ASOS
  • Barnes & Noble
  • Best Buy
  • Costco
  • GameStop
  • Groupon
  • J. C. Penney
  • Kohl's
  • Liberty Interactive
  • LL Bean
  • Lowe’s
  • Macy's
  • Newegg
  • MasterCard
  • Sears Holdings
  • Softcard
  • Staples
  • Target
  • The Home Depot
  • Visa
  • The Wal-Mart Stores
Market driver
  • Increase in social media advertising
  • For a full, detailed list, view our report
Market challenge
  • High dependency on investor money
  • For a full, detailed list, view our report
Market trend
  • Increasing adoption of RTB
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global E-Commerce Market 2016-2020

Technavio recognizes the following companies as the key players in the global e-commerce market: Alibaba, Amazon, Apple, eBay, and PayPal.

Other Prominent Vendors in the market are: ASOS, Barnes & Noble, Best Buy, Costco, GameStop, Groupon, J. C. Penney, Kohl's, Liberty Interactive, LL Bean, Lowe’s, Macy's, Newegg, MasterCard, Sears Holdings, Softcard, Staples, Target, The Home Depot, Visa, and The Wal-Mart Stores.

Commenting on the report, an analyst from Technavio’s team said: “Webrooming is just the opposite of showrooming and is a major trend in the e-commerce market where the customers read the reviews of the product and buy it in the store. Retail vendors are also increasing their online presence mainly because consumers prefer not to make the purchase if the product has a minimal online presence.”

According to the report, increase in social media advertising will be a key driver for market growth. E-commerce is fast embracing the social media platforms as these are seen as an ideal platform to acquire new clients and customers. As the social media penetration is rapidly increasing, e-commerce advertisers are using display banner ads and sponsored content to attract customers. Social media is becoming popular platforms for engaging the audience effectively and measuring the impact of an ad. The posts on social media platforms such as Facebook and Twitter generate traffic to the company's website and increase the awareness about the company's services and products offered to a large customer base, which thereby increases credibility.

Further, the report states that retaining customer's interest is one of the biggest challenges faced by e-commerce vendors. In offline retail stores, staff members help the buyers pick the right product or engages them in such a way that they end up buying a product. However, in e-commerce, customers have complete control over their buying decisions. Thus, it becomes difficult for an e-commerce vendor to engage customers. If their webpage or mobile application is not appealing or interactive enough, they will be losing customers to competitors. Therefore, vendors are using SEO techniques to enhance their presence, and collecting data from cache files and social networks to learn about customer preferences.

Companies Mentioned

Alibaba, Amazon, Apple, eBay, PayPal, ASOS, Barnes & Noble, Best Buy, Costco, GameStop, Groupon, J. C. Penney, Kohl's, Liberty Interactive, LL Bean, Lowe’s, Macy's, Newegg, MasterCard, Sears Holdings, Softcard, Staples, Target, The Home Depot, Visa, The Wal-Mart Stores.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • The report takes the following key regions into consideration:
      • Table Global e-commerce market by geography
    • Base year
    • Vendor segmentation
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market description
    • Table Shopping behavior of individuals 2015
    • Value chain of e-commerce
      • Table E-commerce value chain
      • Table E-commerce workflow
  • Market Overview
    • Influence of broadband services on the e-commerce market
      • Table Broadband speed estimates by region (2014-2019)
  • Market landscape
    • Market overview
      • Table Global e-commerce market segmentation
    • Product life cycle
      • Table Product life cycle of overall retail 2015
    • Market size and forecast
      • Table Global retail market 2015-2020 ($ trillions)
      • Table Global e-commerce market 2015-2020 ($ billions)
      • Table Market share comparison of various retail sales platforms 2015-2020
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by application
    • Table Global e-commerce market segmentation by application 2015
    • Table Global e-commerce market segmentation by application 2020
    • Global e-commerce market by home appliances
      • Table Global e-commerce market by home appliances 2015-2020 ($ trillions)
    • Global e-commerce market by clothing and footwear
      • Table Global e-commerce market by clothing and footwear 2015-2020 ($ billion)
    • Global e-commerce market by books
      • Table Global e-commerce market by books 2015-2020 ($ billions)
    • Global e-commerce market by cosmetics
      • Table Global e-commerce market by cosmetics 2015-2020 ($ billions)
    • Global e-commerce market by baby products
      • Table Global e-commerce market by baby products 2015-2020 ($ billions)
    • Global e-commerce market for groceries
      • Table Global e-commerce market for groceries 2015-2020 ($ billions)
      • Table Overview of supply chain in e-grocery market
  • Market attractiveness by segment
    • Table Market attractiveness by segment 2015 (%)
  • Buying criteria
    • Table Buying criteria
  • Geographical segmentation
    • Global e-commerce market by geography
      • Table Global e-commerce market by geography 2015
      • Table Global e-commerce market by geography 2020
    • E-commerce market in APAC
      • Table E-commerce market in APAC 2015-2020 ($ trillions)
    • E-commerce market in Americas
      • Table E-commerce market in Americas 2015-2020 ($ trillions)
    • E-commerce market in EMEA
      • Table E-commerce market in EMEA 2015-2020 ($ billions)
  • Market attractiveness by geography
    • Table Market attractiveness of global e-commerce market by geography 2016-2020
  • Comparison analysis
    • Segment comparison analysis
      • Table Growth rates of global e-commerce market segments by geography 2015-2020 ($ billions)
      • Table CAGR comparison by geography 2015-2020
  • Key leading countries
    • Key leading countries in global e-commerce market
      • Table Top 10 countries in global e-commerce market 2015
      • Table Top 10 countries of e-commerce market by revenue and market share 2015
      • Table Key revenue generating countries in e-commerce 2015
  • Market attractiveness by country
    • Table Market attractiveness of top 10 e-commerce countries 2015
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Net revenue and loss encountered by leading vendors in India 2014 ($ millions)
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Webrooming and showrooming among shoppers in US 2015
    • Table Popular targeting methods adopted by retail vendors 2015
  • Vendor landscape
    • Competitive landscape
  • Key vendor analysis
    • Other prominent vendors
      • Table Other prominent vendors 2015
  • Appendix
    • List of abbreviation
  • Explore Technavio

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