Cognitive Media Solutions Market by End-users and Geography - Forecast and Analysis 2019-2023

Global Cognitive Media Solutions Market

Global Cognitive Media Solutions Market: About this market

Technavio’s cognitive media solutions market analysis considers the demand from both SMEs and large enterprises. Our report also provides a detailed analysis of the market in APAC, Europe, MEA, North America, and South America. In 2018, the SMEs segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the rising popularity of platform-as-a-service (PaaS) and the integration of multi-factor authentication with AI for payment will play a significant role for the SMEs segment to maintain its market position. Also, our global cognitive media solutions market report looks at factors such as digital transformation, increasing adoption of technologically advanced mobile devices, and growing demand for data integration and visual analytics. However, system integration and interoperability issues, lack of skilled workforce for developing AI algorithms, and concerns related to privacy and security may hamper the growth of the cognitive media solutions industry over the forecast period.

Global Cognitive Media Solutions Market: Overview

Growing demand for data integration and visual analytics

The exponential increase in data volume has created the need for analyzing, monitoring, transforming, and interpreting data. AI-powered cognitive media solutions facilitate real-time data analysis which help enterprises in effective decision-making, understanding business processes, and bridging the gap between IT and businesses. This has induced enterprises to adopt various data integration solutions to simplify their data analysis process. This demand boosts the popularity of cognitive media solutions among end-users, fueling the expansion of the global cognitive media solutions market at a CAGR of over 27% during the forecast period.

Introduction of next-generation networks

Technological innovations and increasing digitalization have revolutionized the telecommunication network sector. Innovations such as the shift from circuit-based switched telecommunication networks to packet-based networks using Internet Protocol (IP) have enabled the development of next-generation networks. Cognitive media solutions and devices support these developments in the communication industry by providing new platforms and architecture for network optimization. These developments are expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global cognitive media solutions market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global cognitive media solutions market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cognitive media solutions market vendors, that include Adobe Inc., Alphabet Inc., Amazon.com Inc., Baidu Inc., Brandwatch (Runtime Collective Ltd.), IBM Corp., Microsoft Corp., NVIDIA Corp., Salesforce.com Inc., and Veritone Inc.

Also, the cognitive media solutions market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key product offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global information technology (IT) spending market
      • Table Segments of global information technology (IT) spending market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by end-user
    • Table End-user - Market share 2018-2023 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • SMEs - Market size and forecast 2018-2023
      • Table SMEs - Market size and forecast 2018-2023 ($ millions)
      • Table SMEs - Year-over-year growth 2019-2023 (%)
    • Large enterprises - Market size and forecast 2018-2023
      • Table Large enterprises - Market size and forecast 2018-2023 ($ millions)
      • Table Large enterprises - Year-over-year growth 2019-2023 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Global smartphones market 2017-2022 (millions of units)
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • High utilization of social media
    • Introduction of next-generation networks
    • Evolution of programmatic advertisement buying
    • Growing demand for smart homes and development of smart cities
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Adobe Inc.
      • Table Adobe Inc. - Vendor overview
      • Table Adobe Inc. - Business segments
      • Table Adobe Inc. - Organizational developments
      • Table Adobe Inc. - Geographic focus
      • Table Adobe Inc. - Segment focus
      • Table Adobe Inc. - Key offerings
    • Alphabet Inc.
      • Table Alphabet Inc. - Vendor overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Organizational developments
      • Table Alphabet Inc. - Geographic focus
      • Table Alphabet Inc. - Segment focus
      • Table Alphabet Inc. - Key offerings
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Vendor overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Organizational developments
      • Table Amazon.com Inc. - Geographic focus
      • Table Amazon.com Inc. - Segment focus
      • Table Amazon.com Inc. - Key offerings
    • Baidu Inc.
      • Table Baidu Inc. - Vendor overview
      • Table Baidu Inc. - Business segments
      • Table Baidu Inc. - Organizational developments
      • Table Baidu Inc. - Segment focus
      • Table Baidu Inc. - Key offerings
    • Brandwatch (Runtime Collective Ltd.)
      • Table Brandwatch (Runtime Collective Ltd.) - Vendor overview
      • Table Brandwatch (Runtime Collective Ltd.) - Product segments
      • Table Brandwatch (Runtime Collective Ltd.) - Organizational developments
      • Table Brandwatch (Runtime Collective Ltd.) - Key offerings
    • IBM Corp.
      • Table IBM Corp. - Vendor overview
      • Table IBM Corp. - Business segments
      • Table IBM Corp. - Organizational developments
      • Table IBM Corp. - Geographic focus
      • Table IBM Corp. - Segment focus
      • Table IBM Corp. - Key offerings
    • Microsoft Corp.
      • Table Microsoft Corp. - Vendor overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Organizational developments
      • Table Microsoft Corp. - Geographic focus
      • Table Microsoft Corp. - Segment focus
      • Table Microsoft Corp. - Key offerings
    • NVIDIA Corp.
      • Table NVIDIA Corp. - Vendor overview
      • Table NVIDIA Corp. - Business segments
      • Table NVIDIA Corp. - Organizational developments
      • Table NVIDIA Corp. - Geographic focus
      • Table NVIDIA Corp. - Segment focus
      • Table NVIDIA Corp. - Key offerings
    • Salesforce.com Inc.
      • Table Salesforce.com Inc. - Vendor overview
      • Table Salesforce.com Inc. - Business segments
      • Table Salesforce.com Inc. - Organizational developments
      • Table Salesforce.com Inc. - Geographic focus
      • Table Salesforce.com Inc. - Segment focus
      • Table Salesforce.com Inc. - Key offerings
    • Veritone Inc.
      • Table Veritone Inc. - Vendor overview
      • Table Veritone Inc. - Business segments
      • Table Veritone Inc. - Organizational developments
      • Table Veritone Inc. - Segment focus
      • Table Veritone Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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