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Global Cognac Market 2018-2022

Global Cognac Market 2018-2022

About this market

Premiumization of cognac to drive growth in the market. The increasing disposable income and aspirational mindset of the middle class are propelling the concept of premiumization, driving the global cognac market. Premium cognacs are the fastest growing segment pushed by consumers searching for unique and authentic brands. Also, the growing awareness and knowledge of consumers about cognac is fueling its consumption. Technavio’ s analysts have predicted that the cognac market will register a CAGR of over 3% by 2022.

Market Overview

Rising popularity in China

China, the third largest importer of cognac, after the US and Singapore has established itself as one of the fastest growing markets of cognac in the world.

Competition from other spirits

Cognac faces a significant threat of substitution due to the availability of other brandy products.

For the detailed list of factors that will drive and challenge the growth of the cognac market during the 2018-2022, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including Techman-Head Group and Brackett Aircraft Company the competitive environment is quite intense. Factors such as the rising popularity in China and the premiumization of cognac, will provide considerable growth opportunities to cognac manufactures. Beam Suntory, Hennessy, Meukow, Pernod Ricard, Rémy Cointreau are some of the major companies covered in this report.


  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Market ecosystem
      • Table Parent market
      • Table Segmentation of global brandy market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2017
      • Table Market size 2017
      • Table Validation techniques employed for market sizing 2017
    • Market size and forecast 2017-2022
      • Table Global cognac market – Market size and forecast 2017-2022 ($ mn)
      • Table Global cognac market – Year-over-year growth 2018-2022 (%)
  • Five forces analysis
    • Table Five forces analysis 2017
    • Table Five forces analysis 2022
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2017
  • Market segmentation by product
    • Segmentation by product
      • Table Global cognac market by product – Market share 2017-2022 (%)
    • Comparison by product
      • Table Comparison by product
    • VS – Market size and forecast 2017-2022
      • Table VS – Market size and forecast 2017-2022 ($ mn)
      • Table VS – Year-over-year growth 2018-2022 (%)
    • VSOP – Market size and forecast 2017-2022
      • Table VSOP – Market size and forecast 2017-2022 ($ mn)
      • Table VSOP – Year-over-year growth 2018-2022 (%)
    • XO – Market size and forecast 2017-2022
      • Table XO – Market size and forecast 2017-2022 ($ mn)
      • Table XO – Year-over-year growth 2018-2022 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Segmentation by distribution channel
      • Table Global cognac market by distribution channel – Market share 2017-2022 (%)
    • Off-trade – Market share 2017
    • On-trade – Market share 2017
  • Regional landscape
    • Geographical segmentation
      • Table Global cognac market by geography – Market share 2017-2022 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas – Market size and forecast 2017-2022
      • Table Americas – Market size and forecast 2017-2022 ($ mn)
      • Table Americas – Year-over-year growth 2018-2022 (%)
    • APAC – Market size and forecast 2017-2022
      • Table APAC – Market size and forecast 2017-2022 ($ mn)
      • Table APAC – Year-over-year growth 2018-2022 (%)
    • EMEA – Market size and forecast 2017-2022
      • Table EMEA – Market size and forecast 2017-2022 ($ mn)
      • Table EMEA – Year-over-year growth 2018-2022 (%)
    • Market opportunity
      • Table Market opportunity
    • Key leading countries
      • Table Key leading countries
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Beam Suntory
      • Table Vendor overview
      • Table Beam Suntory – Organizational developments
      • Table Beam Suntory – Key offerings
    • Hennessy
      • Table Vendor overview
      • Table Hennessy – Organizational developments
      • Table Hennessy – Key offerings
    • Meukow
      • Table Vendor overview
      • Table Meukow – Organizational developments
      • Table Meukow – Key offerings
    • Pernod Ricard
      • Table Vendor overview
      • Table Pernod Ricard – Geographic segments
      • Table Pernod Ricard – Organizational developments
      • Table Pernod Ricard – Geographic focus
      • Table Pernod Ricard – Key offerings
    • Rémy Cointreau
      • Table Vendor overview
      • Table Rémy Cointreau – Business segments
      • Table Rémy Cointreau – Organizational developments
      • Table Rémy Cointreau – Geographic focus
      • Table Rémy Cointreau – Segment focus
      • Table Rémy Cointreau – Key offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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