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Global Coconut Water Market - Market Research Report 2015-2019

Global Coconut Water Market - Market Research Report 2015-2019

About coconut water

Coconut water is a clear liquid extracted from unripe (green) coconuts. It is technically called a fruit juice and is a popular drink among consumers in tropical countries. In many countries such as India, Sri Lanka, and Thailand, the juice is commonly sold fresh by street vendors. Packaged coconut water is prepared by extracting liquid from selected tender fresh coconuts through a special process and then packaged in food grade cans, pet bottles, and cartons. Packaged coconut water usually has a shelf life of 9-18 months depending on the brands. Coconut water is the perfect natural energy drink and has a lot of health benefits.

Technavio's analysts forecast the global coconut water market to grow at a CAGR of 25.24% in terms of revenue over the period 2014-2019.

Covered in this report

This report covers the present scenario and growth prospects of the global coconut water market for the period 2015-2019. The report also covers the segmentation of the global coconut water market. The market size and forecasts provided in this report are calculated based on the following criteria of packaged coconut water:

  • Revenue measured in $ terms
  • Volume measured in gallons
In terms of product category, the market size is calculated based on the following two category:
  • Sweetened coconut water
  • Unsweetened coconut water
For the purpose of study, the sales of packaged coconut water from the following geographies were considered:
  • Americas: US, Canada, Brazil, Mexico, Peru, Colombia, Argentina and Venezuela
  • EMEA: Austria, Belgium, Denmark, France, Finland, Germany, Greece, Italy, Netherlands, Norway, Poland, Romania, Russia, Saudi Arabia, South Africa, Spain, Sweden, the UAE, and the UK
  • APAC: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Thailand, and Vietnam
The report also discusses the key distribution channels through which the coconut water sales occur globally, including
  • Hypermarkets and supermarkets
  • Convenience stores
  • Specialist retailers
  • Other (Vending machines, gas stations, discounters, cash and carry retailers, and other small)
  • The report also discusses the major drivers that influence the growth of the market. In addition, it summarizes the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market.

    Technavio's report, Global Coconut Water Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the landscape of the global coconut water market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

    Key regions
    • Americas
    • APAC
    • EMEA
    Key vendors
    • Coca-Cola(Zico)
    • PepsiCo(One)
    • Vita-Coco
    Other prominent vendors
    • Amy & Brian Naturals
    • Bai
    • Blue Monkey Waters
    • Bush Farm Trading Post
    • C20 Pure Coconut Water
    • C-Coconut Water
    • CHI Coconut Water
    • Coco Libre
    • CocoJal
    • Ducoco
    • Edward & Sons
    • FOCO
    • Frolic Foods
    • GNC Holdings
    • Green Coco
    • H2COCO
    • Harmless Harvest
    • INVO Coconut Water
    • ITI Tropicals
    • Jax Coco
    • Naked Juice
    • Nudie
    • Organic Avenue
    • Pulse Beverage
    • Pure Brazilian Coconut Water
    • Purity Organic
    • Raw C
    • Taste Nirvana International
    • Temple Lifestyle Inc.
    • Thai Agri Foods Public
    • Whole Foods Market
    • Zola
    • Zumi Natural Ltd. (Coco Zumi)
    Key market driver
    • Growing health consciousness among consumers
    • For a full, detailed list, view our report
    Key market challenge
    • Sourcing of tender coconuts
    • For a full, detailed list, view our report
    Key market trend
    • Ethical consumerism - a new emerging trend
    • For a full, detailed list, view our report
    Key questions answered in this report
    • What will the market size be in 2019 and what will the growth rate be?
    • What are the key market trends?
    • What is driving this market?
    • What are the challenges to market growth?
    • Who are the key vendors in this market space?
    • What are the market opportunities and threats faced by the key vendors?
    • What are the strengths and weaknesses of the key vendors?


    Press Release

    Technavio Announces the Publication of its Research Report – Global Coconut Water Market 2015-2019

    Technavio recognizes the following companies as the key players in the Global Coconut water market: PepsiCo, Coca-Cola and Vita Coco

    Other Prominent Vendors in the market are: Amy & Brian Naturals, Bai, Blue Monkey Waters, Bush Farm Trading, C-Coconut Water, C20 Pure Coconut Water, CHI Coconut Water, Coco Libre, CocoJal, Ducoco, Edward & Sons, FOCO, GNC, Green Coco, H2COCO, Harmless Harvest, INVO Coconut Water, ITI Tropicals, Frolic Foods, Jax Coco, Naked Juice, Nudie, Organic Avenue, Pulse Beverage, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana, Temple Lifestyle, Thai Agri Foods, Whole Foods, Zola, and Coco Zumi.

    Commenting on the report, an analyst from Technavio’s team said: “Innovation in packaging is one of the important tends being witnessed in the global coconut water market. Companies are launching coconut water in tetra packs which keep the product fresh and free from spoilage. Tetra Pak opened a knowledge center in Singapore in 2012 to provide new innovative technologies to vendors in the global coconut water market. Some companies are also selling coconut water in coconut-shaped bottles.”

    According to the report, the health benefit that coconut water offers has become an important factor that is driving the sales of packaged coconut water globally. This trend is much more evident in non-tropical countries where fresh coconut water is unavailable. Busy lifestyles, rushed meals, and longer working hours are leading consumers worldwide to become more health conscious and are motivating them to shift away from carbonated drinks and other drinks such as juices and nectars that often contain high sugar and fat content.

    Further, the report states that sourcing of tender coconuts is one of the main challenges faced by the global coconut water market.

    Companies Mentioned

    PepsiCo, Coca-Cola, Vita Coco, Amy & Brian Naturals, Bai, Blue Monkey Waters, Bush Farm Trading, C-Coconut Water, C20 Pure Coconut Water, CHI Coconut Water, Coco Libre, CocoJal, Ducoco, Edward & Sons, FOCO, GNC, Green Coco, H2COCO, Harmless Harvest, INVO Coconut Water, ITI Tropicals, Frolic Foods, Jax Coco, Naked Juice, Nudie, Organic Avenue, Pulse Beverage, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana, Temple Lifestyle, Thai Agri Foods, Whole Foods, Zola, Coco Zumi.

    • Executive summary
      • Highlights
    • Scope of the report
      • Market overview
      • Offerings of the top vendors
        • Table Product offerings
    • Market research methodology
      • Research methodology
      • Economic indicators
    • Introduction
      • Key market highlights
    • Market landscape
      • Largest coconut producing countries
        • Table Leading countries by coconut production 2012 (million metric tons)
      • Market size and forecast
        • Table Global coconut water market 2014-2019 ($ billions)
        • Table Global coconut water market 2014-2019 (million gallons)
      • Five forces analysis
        • Table Five forces analysis
    • Market segmentation by product type
      • Table Product segmentation 2014
      • Table Global unsweetened coconut water market 2014-2019 (millions of gallons)
      • Table Global sweetened coconut water market 2014-2019 (millions of gallons)
    • Market segmentation by distribution channel
      • Table Global coconut water market by distribution channel 2014
    • Geographical segmentation
      • Global coconut water market geographical segmentation
        • Table Global coconut water market by geographic segmentation by revenue 2014
      • Coconut water market in Americas
        • Table Coconut water market in Americas ($ millions)
      • Coconut water market in EMEA
        • Table Coconut water market in EMEA ($ millions)
      • Coconut water market in APAC
        • Table Coconut water market in APAC 2014-2019 ($ millions)
    • Key leading countries
      • Table Key leading countries by revenue
      • Table Coconut water market in US 2014-2019 ($ millions)
      • Table New flavor launches 2014
      • Table Coconut water market in UK 2015-2019 ($ millions)
      • Table Coconut water market in Brazil 2014-2019 ($ millions)
    • Market drivers
    • Impact of drivers
      • Table Impact of drivers
    • Market challenges
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges
    • Market trends
    • Vendor landscape
      • Competitive scenario
        • Table Leading vendors by market share 2014
    • Key vendor analysis
      • Coca-Cola
        • Table Coca-Cola: Business segmentation
        • Table Coca-Cola: Business segmentation by revenue 2014
        • Table Coca-Cola: Business segmentation by revenue 2013 and 2014 ($ millions)
        • Table Coca-Cola: Geographical segmentation by revenue 2014
      • PepsiCo
        • Table Pepsi Co: Geographical segmentation by revenue 2014
      • Vita Coco
        • Table Vita Coco: Product segmentation
    • Appendix
      • List of abbreviations
    • Explore Technavio

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