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Global Coconut Water Market 2016-2020

  • Executive summary
    • Highlights
    • Regional product lifecycle for global coconut water market
      • Table Coconut water: Regional product lifecycle
    • Marketing mix for global packaged coconut water industry
      • Table Marketing mix for global packaged coconut water industry
  • Scope of the report
    • Market overview
      • Table Key countries in each region
      • Table Product segments in global coconut water market
      • Table Global coconut water market by flavor type
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Overview of global coconut water market in 2015
    • Largest coconut-producing countries
      • Table Leading countries by coconut production 2014 (millions of tons)
  • Market landscape
    • Market overview
      • Table Overview of global coconut water market
    • Global health and wellness food market
      • Table Global health and wellness food market 2015-2020 ($ billions)
    • Global coconut water market
      • Table Global coconut water market by revenue 2015-2020 ($ billions)
      • Table Global coconut water market by volume 2015-2020 (millions of gallons)
    • Five forces analysis
      • Table Five forces analysis
  • Technological outlook for processing coconut water
    • Technology used in processing coconut water
      • Table Process diagram of flash pasteurization process
      • Table Process diagram of high-pressure processing
  • Market segmentation by product type
    • Global coconut water market by product type
      • Table Global coconut water market by product type 2015 and 2020
      • Table Growth outlook for global coconut water market by product type 2015-2020
    • Global sweetened coconut water market
      • Table Global sweetened coconut water market 2015-2020 (millions of gallons)
    • Global unsweetened coconut water market
      • Table Global unsweetened coconut water market 2015-2020 (millions of gallons)
  • Market segmentation by flavor type
    • Global coconut water market by flavor type
      • Table Global coconut water market by flavor type 2015 and 2020
      • Table Growth outlook for global coconut water market by flavor type 2015-2020
    • Global flavored coconut water market
      • Table Global flavored coconut water market 2015-2020 ($ millions)
    • Global plain coconut water market
      • Table Global plain coconut water market 2015-2020 ($ millions)
  • Geographical segmentation
    • Global coconut water market by geography
      • Table Global coconut water market by geography 2015 and 2020
      • Table Growth outlook for global coconut water market by geography 2015-2020
    • Coconut water market in Americas
      • Table Coconut water market in Americas 2015-2020 ($ millions)
    • Coconut water market in APAC
      • Table Coconut water market in APAC 2015-2020 ($ millions)
    • Coconut water market in Europe
      • Table Coconut water market in Europe 2015-2020 ($ millions)
    • Coconut water market in ROW
      • Table Coconut water market in ROW 2015-2020 ($ millions)
      • Table Percentage share of expatriate population in Middle East 2014
  • Market segmentation by distribution channel
    • Global coconut water market by distribution channel
      • Table Global coconut water market by distribution channel 2015
      • Table Number of convenience stores 2014 and 2015
      • Table Global internet penetration rate 2015
  • Key leading countries
    • Table Key leading countries
    • US
      • Table Coconut water market in US 2015-2020 ($ millions)
      • Table Coconut water product launches in terms of flavor type in 2014
      • Table US: Demographic and economic indicators 2012-2015
    • UK
      • Table Coconut water market in UK 2015-2020 ($ millions)
      • Table UK: Demographic and economic indicators 2012-2015
    • Brazil
      • Table Coconut water market in Brazil 2015-2020 ($ millions)
      • Table Brazil: Demographic and economic indicators 2012-2015
  • Market drivers
    • Health benefits associated with consumption of coconut water
    • Rise in number of coconut water-based drinks positioned as a natural sports drink
    • Growing media buzz and celebrity endorsements
    • Increase in product launches
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Availability of tender coconuts
    • Increasing prominence of other plant-based drinks
    • False claims by certain manufacturers
    • Presence of undeclared allergens in coconut water
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Emergence of coconut water as a mixer
    • Packaging innovations
    • Emergence of ethical consumerism
    • Growing popularity of coconut water in foodservice chains
  • Competitor analysis
    • Competitive scenario
    • Competitive positioning assessment
      • Table Competitive positioning matrix for key coconut water manufacturers in 2015
    • Strategic roadmap for manufacturers operating in the global coconut water market assessment
      • Table Strategic roadmap for manufacturers operating in the global coconut water market assessment
    • Market positioning matrix based on product portfolio and distribution network for key market players
      • Table Market positioning matrix based on product portfolio and distribution network for key market competitors
    • Coca-Cola
      • Table Coca-Cola: Product portfolio
      • Table Coca-Cola: Strengths and weakness
    • PepsiCo
      • Table PepsiCo: Product portfolio
      • Table PepsiCo: Strengths and weakness
    • Vita Coco
      • Table Vita Coco: Product segmentation in coconut water market
      • Table Vita Coco: Strengths and weakness
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Global Coconut Water Market 2016-2020

About Coconut Water

Coconut water has emerged as a popular ready-to-drink healthy beverage. Over the last few years, the demand for coconut water has increased significantly, especially in North America and Europe. Coconut water has emerged as a good substitute for carbonated drinks and processed juices, owing to its nutritional and blending capabilities.

Technavio’s analysts forecast the global coconut water market to grow at a CAGR of 26.75% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global coconut water market for 2016-2020. To calculate the market size, the report considers the revenue generated through the sales of packaged coconut water in the key geographical regions.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • ROW
Technavio's report, Global Coconut Water Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Coca-Cola
  • PepsiCo
  • Vita Coco
Other prominent vendors
  • Amy & Brian Naturals
  • Bai
  • Bush Farm Trading Post Limited
  • C-Coconut Water
  • C20 Pure Coconut Water
  • CHI Coconut Water
  • Coco Libre
  • CocoJal
  • Ducoco
  • Edward & Sons
  • H2COCO
  • Harmless Harvest
  • INVO Coconut Water
  • ITI Tropicals
  • Frolic Foods
  • Jax Coco
  • nudie
  • Pulse Beverage Corporation
  • Pure Brazilian Coconut Water
  • Purity Organic
  • Raw C
  • Taste Nirvana International
  • Temple Lifestyle
  • Thai Agri Foods
  • Zola
  • Zumi Natural (Coco Zumi)
Market driver
  • Health benefits associated with consumption of coconut water
  • For a full, detailed list, view our report
Market challenge
  • Increasing prominence of other plant-based drinks
  • For a full, detailed list, view our report
Market trend
  • Growing popularity of coconut water in foodservice chains
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Coconut Water 2016-2020

Technavio recognizes the following companies as the key players in the global coconut water market: Coca-Cola, PepsiCo, and Vita Coco

Other Prominent Vendors in the market are: Amy & Brian Naturals, Bai, Bush Farm Trading Post Limited, C-Coconut Water, C20 Pure Coconut Water, CHI Coconut Water, Coco Libre, CocoJal, Ducoco, Edward & Sons, H2COCO, Harmless Harvest, INVO Coconut Water, ITI Tropicals, Frolic Foods, Jax Coco, nudie, Pulse Beverage Corporation, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana International, Temple Lifestyle, Thai Agri Foods, Zola, and Zumi Natural (Coco Zumi)

Commenting on the report, an analyst from Technavio’s team said: “Packaging is often considered to be an extension of a particular brand's value. Innovative packaging in terms of new shapes, material, and dispensing systems act as differentiators for the various brands. Packaging of any brand is important in generating interest and curiosity among consumers. It is well known that packaging has a direct impact on sales. Companies are launching coconut water in tetra packs, which keep the product fresh and free from spoilage. Tetra Pak opened a knowledge center in Singapore in 2012 to provide new innovative technologies to vendors in the global coconut water market. Some companies are also selling coconut water in coconut-shaped bottles. For instance, Pearl Royal, a manufacturer in the US, is selling coconut water in coconut-shaped bottles with an apt caption to go with it: “Same inside, out”. Jax Coco has introduced a recyclable glass bottle for its coconut drink products.”

According to the report, the global coconut water market is witnessing many new product launches, which is benefiting the growth of the market. New product launches in the global coconut water market quintupled during 2008-2012. North America dominated the world market with more than 30% of new launches in 2011-2012, followed by Europe with 32%. In order to stay competitive in the market and to take advantage of the rising demand for coconut water, companies are coming up with innovative combinations such as iced tea and coffee.

Further, the report states that improper labeling and false claims by major vendors are challenges faced by the market. The false claims of super-hydration by certain top vendors is posing a serious challenge to the growth of the market. Continued sales with undeclared added sugars and other ingredients threaten consumer confidence and create confusion in their mind. For instance, Vita Coco positioned its products as super-hydrating, claiming that its products have almost 15 times more potassium content than a sports drink. These claims about super-hydration were found to be false and Vita Coco had to face lawsuits for false claims in 2012.



Companies Mentioned

Coca-Cola, PepsiCo, Vita Coco, Amy & Brian Naturals, Bai, Bush Farm Trading Post Limited, C-Coconut Water, C20 Pure Coconut Water, CHI Coconut Water, Coco Libre, CocoJal, Ducoco, Edward & Sons, H2COCO, Harmless Harvest, INVO Coconut Water, ITI Tropicals, Frolic Foods, Jax Coco, nudie, Pulse Beverage Corporation, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana International, Temple Lifestyle, Thai Agri Foods, Zola, Zumi Natural (Coco Zumi).

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