Global Cloud-based Value-added Services Market 2016-2020
VAS provided by telecom industry can be defined as the beneficial mobile services that are apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services. The rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include non-core services. In other words, VAS adds more value to the core mobile services, thereby enabling mobile subscribers to use cell phones and tablets for several non-voice purposes such as sending SMS, MMS, and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.
Technavio’s analysts forecast the global cloud-based value-added services (VAS) market to grow at a CAGR of 14.56% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global cloud-based value-added services (VAS) market for 2016-2020. To calculate the market size, the report covers the cloud-based VAS services provided by telecom companies.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Cloud-Based Value-Added Services (VAS) Market 2016-2020
Technavio recognizes the following companies as the key players in the global cloud-based value-added services (VAS) market: Cisco Systems, Huawei, IBM, Infosys, and Ericsson.
Other Prominent Vendors in the market are: CALLUP, Ethrix, Gintel AS, and OCSBOX.
Commenting on the report, an analyst from Technavio’s team said: “Increasing adoption of m-commerce will be a key trend for market growth. -commerce services include payment, banking, and retail money transactions carried out using mobile devices. Over the past few years, the adoption of m-commerce services has been increasing significantly. For instance, the m-pesa service in Kenya provided by Vodafone was used by almost 30% of the country's population in 2012. In 2010, the average monthly transactions done by the users of m-pesa in Kenya were $375 million. Moreover, m-pesa helps users save $3 per transaction. Similarly, in India, several mobile commerce players such as Spice, Oxicash, mChek, ngpay, and ICICI Bank are offering mobile commerce services in partnership with several telecom companies. Changing regulations in favor of m-commerce is increasing the adoption of this service in many countries.”
According to the report, one of the key drivers for market growth will be use of MVAS for day-to-day activities. The adoption of MVAS is increasing at a rapid pace and is being used by subscribers for their daily requirements. Some MVAS offer huge benefits and are convenient to use. For instance, the location-enabled VAS are being used to search locations, find directions to a particular destination, and offer location-based advertising. In addition, m-commerce VAS applications are enhancing the income of users. For instance, in Kenya, users save up to $3 on every mobile transaction performed using m-pesa. Similarly, m-krishi, developed by TCS, provides agricultural information to Indian customers, thereby helping farmers sell their products at market prices fixed by the government.
Further, the report states that one of the challenges for the market will be high bargaining power of communication service providers. In both developed and developing economies, communication service providers have a high bargaining power compared to other stakeholders present in the MVAS value chain. For instance, in China and India, communication service providers have a 60%-80% share of revenue generated by the use of MVAS. The MVAS developers obtain only 10%-25% revenue share in the above two countries. Hence, most of the small and medium-sized MVAS developers are paid less for their R&D activities, which hampers their product and services portfolio. In addition, though some MVAS developers are partnering with handset manufacturers and mobile service providers, their revenue share remains unchanged or changes marginally.
Cisco Systems, Huawei, IBM, Infosys, Ericsson, CALLUP, Ethrix, Gintel AS, and OCSBOX.