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Global Cloud Spending by SMBs Market 2016-2020

Global Cloud Spending by SMBs Market 2016-2020

About Cloud Computing Solutions

Cloud computing solutions are IT solutions that are deployed in the ICT systems and eliminate the need to install in-house hardware and software. The cost of in-house IT solutions is relatively low compared to cloud-based solutions among most of the IT deployment models. Cloud computing solutions have been implemented in a majority of organizations, irrespective of the size of the business. Firms that have high IT budgets and are willing to spend more on flexible IT solutions have majorly invested in cloud computing solutions. However, some of the firms are still using on-premise solutions due to cloud security concerns and also due to resistance from in-house IT departments.

Technavio’s analysts forecast the global cloud spending by SMBs market to grow at a CAGR of 20.52% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global cloud spending by SMBs market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of cloud computing solution implemented in SMBs.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Cloud Spending by SMBs Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • AWS
  • Google
  • IBM
  • Microsoft
Other prominent vendors
  • AT&T
  • Birst
  • CA Technologies
  • Canto
  • HPE
  • RackSpace
  • Salesforce
  • SAP
  • ServiceNow
  • VMware
Market driver
  • Increased use of multitenancy and cloud management platform
  • For a full, detailed list, view our report
Market challenge
  • Networking and connectivity issues
  • For a full, detailed list, view our report
Market trend
  • Increased adoption of cloud analytics
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Cloud Spending by SMBs Market 2016-2020

Technavio recognizes the following companies as the key players in the global cloud spending by SMBs market: AWS, Google, IBM, Microsoft, AT&T, Birst, CA Technologies, Canto, HPE, RackSpace, Salesforce, SAP, ServiceNow, and VMware.

Commenting on the report, an analyst from Technavio’s team said: “Increased adoption of cloud analytics will be a key trend for market growth. Cloud analytic services among SMBs have gained significant recognition in recent years. The adoption of cloud analytics services has increased among SMBs to get meaningful insights from structured data. Big data and analytics services are playing an important role in the business development of SMBs. The earlier majority of the SMBs were using on-premise cloud analytics solutions, but now approximately 52% of the SMBs are using cloud-based analytics solutions.”

According to the report, one of the key drivers for market growth will be public sector spending on cloud-based projects. The UK government has implemented G-cloud program to increase cloud computing procurement across the public sector organizations of the UK. Spending on cloud computing by the US government has risen because such technologies reduce the upfront cost in the public sector IT spending. The Government of India is promoting Project Baadal, a cloud computing platform for SMBs. It is pushing the IT enablement for SMBs by promoting cloud computing as a tool to improve the efficiency and competitiveness. The Ministry of Micro, Small, And Medium Enterprises (MSMEs) of the Government of India conducted a survey. The findings from this survey will help cloud service providers to fine-tune their offerings, reduce costs, and give them a competitive edge.

Further, the report states that vendors need to market their cloud computing services in the SMB market that is highly fragmented in nature. The small-scale industry often hesitates to implement IT solutions and usually relies on manual processes to manage their operational and business processes. This challenge is aggravated by the geographical spread of SMBs, which makes it difficult to do their profiling, identifying sub-segments and finding opportunities. This adds a lot of cost burden onto the sales process, leading to a longer sales cycle and making it difficult to communicate the business offering to designated customers.

Companies Mentioned

AWS, Google, IBM, Microsoft, AT&T, Birst, CA Technologies, Canto, HPE, RackSpace, Salesforce, SAP, ServiceNow, and VMware.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Global cloud spending by SMBs market in cloud computing services
    • Countries covered
      • Table Countries covered for market analysis
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
    • Market size and forecast
      • Table Global cloud spending by SMBs market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by services
    • Global cloud spending market by services
      • Table Global SaaS spending by SMBs market 2015-2020 ($ billions)
      • Table Global IaaS spending by SMBs market 2015-2020 ($ billions)
      • Table Global PaaS spending by SMBs market 2015-2020 ($ billions)
  • Geographical segmentation
    • Global cloud spending by SMBs market by geography
      • Table Global cloud spending by SMBs market by geography 2015
    • APAC
  • Market drivers
    • Movement toward SOA
    • Increased use of multitenancy and cloud management platform
    • Growing volume of data
    • Public sector spending on cloud-based projects
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • System integration issues
    • Slow pace of IT adoption
    • Networking and connectivity issues
    • Data privacy and security risks
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Rise of OpenStack
    • Emergence of DBaaS
    • Increased adoption of cloud analytics
    • More traction for hybrid cloud in market
  • Vendor landscape
    • Competitive landscape
      • Table Competitive differentiators for vendors
    • Other prominent vendors
      • Table Other prominent vendors
  • Key vendor analysis
    • AWS
      • Table AWS: Product offerings
      • Table AWS: Cloud-based solutions
      • Table AWS: Cloud services
    • Google
      • Table Google: Cloud services
      • Table Google: Cloud storage products
    • IBM
      • Table IBM: SMBs offerings
      • Table IBM: SmartCloud offerings
    • Microsoft
      • Table Microsoft: Azure product offerings
  • Appendix
    • List of abbreviations
  • Explore Technavio

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