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Global Chewing Gum Market 2016-2020

Global Chewing Gum Market 2016-2020

About Chewing Gum

Chewing gum is a product that is mostly bought on impulse. Therefore, attractive packaging and the correct placement of these products, like at the checkout zones of supermarkets and hypermarkets, are expected to drive the market during the forecast period. Chewing, especially for an extended period, is regarded as indecorous in many countries such as Japan, Thailand, Malaysia, and Singapore. Therefore, consumers in such countries often favor consuming mints to chewing gum. This will likely hurt the overall demand for chewing gum over the next five years. Moreover, the littering of masticated gum, which does harm to the environment, is an associated problem with gum consumption.

Technavio’s analysts forecast the global chewing gum market to grow at a CAGR of 1.25% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global chewing gum market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of chewing gums to individual customers in the global market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Chewing Gum Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Lotte
  • Meiji Holdings
  • Mondelez International
  • Perfetti Van Melle
  • Wrigley
Other prominent vendors
  • Arcor
  • August Storck
  • Bourbon
  • Cémoi
  • Cloetta
  • Colombina
  • CRM Group
  • Crown Confectionery
  • Ezaki Glico
  • Ferrara Candy
  • Haribo
  • Lindt
  • Morinaga & Co.
  • Orion
  • Yildiz Holding
Market driver
  • Perceived oral and dental health benefits of sugar-free chewing gums
  • For a full, detailed list, view our report
Market challenge
  • Mouth fresheners as alternatives to chewing gum
  • For a full, detailed list, view our report
Market trend
  • Growing demand for nicotine chewing gums
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Chewing Gum Market 2016-2020

Technavio recognizes the following companies as the key players in the global chewing gum market: Lotte, Meiji Holdings, Mondelez, Perfetti Van Melle, and Wrigley

Other Prominent Vendors in the market are: Cloetta, Hershey Foods, Howell Foods, Peppersmith, Republic Biscuit Corporation (REBISCO), Super Mouth, Think Gum, Xlear, Zapp Gum, and ZOFT Gum Company

Commenting on the report, an analyst from Technavio’s team said: “Many studies have been conducted by international agencies that have led to the publication of several reports pertaining to the adverse effects of smoking. Several governments and organizations have extended support to people who want to quit smoking by providing nicotine replacement therapy. The desire to quit smoking tobacco and the increased awareness regarding its harmful effects have propelled the demand for nicotine chewing gums.”

According to the report, chewing gum sales are largely dependent on a consumer's impulse buying decision, thus making it an important driver for the market. As chewing gums are often purchased on impulse, modern retailers place these items near the point-of-sale or billing counters in supermarkets, hypermarkets, or other retail formats. This is done to attract the customer's attention during check out.

Further, the report states that chewing gum is made from polymers, many of which are not biodegradable and, therefore, pose a significant threat to many ecosystems. Chewing gum litter is common in most regions and is difficult and costly to remove. Moreover, the chemicals used to remove chewing gum are toxic to the environment. Chewing gum is the most prevalent and persistent form of staining and is highly resistant to aggressive chemicals because of its strong adhesion. According to the Clean Neighbourhoods and Environment Act in the UK, mass littering of chewing gum is the most common form of littering after the improper disposal of cigarette butts. The local councils of the UK have to spend nearly $240 million on chewing gum removal annually. Under the Regulation of Imports and Exports (Chewing Gum) Regulations in Singapore, the import of chewing gum is banned in the country and no gum is allowed to be sold or bought inside the country. Additionally, under the rule, a fine of $700 is set for spitting out gum on the streets.

Companies Mentioned

Lotte, Meiji Holdings, Mondelez, Perfetti Van Melle, Wrigley, Cloetta, Hershey Foods, Howell Foods, Peppersmith, Republic Biscuit Corporation (REBISCO), Super Mouth, Think Gum, Xlear, Zapp Gum, ZOFT Gum Company.

  • Executive summary
    • Highlights
  • Global confectionery market summary
    • Market overview
      • Table Global confectionery market by product 2015 (% share of revenue)
    • Market size and forecast
      • Table Global confectionery market 2015-2020 ($ billions)
    • Differentiating factors of market
      • Table Differentiating factors of market
    • Consumer insights
      • Table Consumer insights
    • Market entry barriers
      • Table Market entry barriers
  • Scope of the report
    • Market overview
      • Table Global chewing gum market by product ingredient
      • Table Global chewing gum market by retail format
      • Table Global chewing gum market by geography
    • Key-vendor offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Global gums market
      • Table Global gum market by product type 2015 (% share of revenue)
    • Global chewing gum market: Market size and forecast
      • Table Global chewing gum market 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product ingredient
    • Global chewing gum market by product ingredient
      • Table Global chewing gum market by product ingredient 2015 (% share of revenue)
      • Table Global chewing gum market by product ingredient 2015-2020 ($ billions)
    • Global sugar-free chewing gum market
      • Table Global sugar-free chewing gum market 2015-2020 ($ billions)
    • Global sugared chewing gum market
      • Table Global sugared chewing gum market 2015-2020 ($ billions)
  • Market segmentation by product category
    • Global chewing gum market by product category
      • Table Global chewing gum market by product category 2015
      • Table Popular brands of different chewing gums
  • Retail format segmentation
    • Global chewing gum market by retail format
      • Table Global chewing gum market by retail format 2015
    • Hypermarkets, supermarkets, and convenience stores
    • Drugstores
    • Others (e-retailers and specialty stores)
  • Geographical segmentation
    • Table Geographical segmentation of market by revenue 2015 and 2020 (% of total revenue)
    • Table Geographical segmentation of market by revenue 2015-2020 ($ billions)
    • Chewing gum market in the Americas
      • Table Chewing gum market in the Americas 2015-2020 ($ billions)
    • Chewing gum market in APAC
      • Table Chewing gum market in APAC 2015-2020 ($ billions)
    • Chewing gum market in Europe
      • Table Chewing gum market in Europe 2015-2020 ($ billions)
    • Chewing gum market in MEA
      • Table Chewing gum market in MEA 2015-2020 ($ billions)
  • Key leading countries
    • Table Key leading countries 2015
    • Table Key leading countries by revenue share
    • US
      • Table Chewing gum market in the US 2015-2020 ($ billions)
    • China
      • Table Chewing gum market in China 2015-2020 ($ billions)
    • Brazil
      • Table Chewing gum market in Brazil 2015-2020 ($ billions)
    • Japan
      • Table Chewing gum market in Japan 2015-2020 ($ billions)
  • Market drivers
    • Perceived oral and dental health benefits of sugar-free chewing gums
      • Table Top four reasons for consuming chewing gums
    • Consumer inclination toward impulse purchase
    • Product lining strategy of manufacturers
    • Innovative packaging and marketing initiatives
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Mouth fresheners as alternatives to chewing gum
    • Environmental concerns
    • Government regulations
    • Competition from local and unorganized players
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Emergence of functional chewing gums
    • Increase in demand for chewing gums with natural ingredients
    • Flavor and product innovations
    • Growing demand for nicotine chewing gums
  • Vendor landscape
    • Competitive scenario
    • Comparative analysis of key vendors
      • Table Key vendors: Benchmarking geographical presence
      • Table Key vendors: Comparative analysis of product portfolio, product pricing, and geographical presence
    • Lotte Confectionery (Lotte)
      • Table Lotte: Business divisions
    • Mars (Wrigley)
      • Table Mars: Business segmentation
    • Mondelez International (Mondelez)
      • Table Mondelez: Business and geographical segmentation by revenue 2015 (% share of revenue)
    • Perfetti Van Melle
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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