Market Research Logo

Global Cereal Bars Market 2016-2020

Global Cereal Bars Market 2016-2020

About Cereal Bars

A cereal bar is a pre-packaged food item that contains oats, nuts, honey, dry fruits, and puffed rice and is rolled in the shape of a bar. Cereal bars are available in various flavors such as strawberry, peanut butter, honey, chocolate, and banana. They are high in proteins and fibers and low in carbohydrates and sodium, and they contain vitamins, minerals, and antioxidants.

Technavio’s analysts forecast the global cereal bars market to grow at a CAGR of 3.79% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global cereal bars market for 2016-2020. To calculate the market size, the report considers the revenue generated through the sales of cereal bars through retail stores such as supermarkets and hypermarkets, convenience stores, food specialty stores, vending machines, and online retailers, etc.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • Europe
  • ROW
Technavio's report, Global Cereal Bars Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Atkins Nutritionals
  • Cliff Bar
  • General Mills
  • Kellogg's
  • Nestle
  • Quaker Oats
Other prominent vendors
  • Freedom Foods
  • Kashi
  • McKee Foods
  • Mars
  • Pharmavite
  • Naturell India
Market driver
  • Health, wellness, and changing lifestyles
  • For a full, detailed list, view our report
Market challenge
  • Threat from alternative snacking products
  • For a full, detailed list, view our report
Market trend
  • Growing demand for sugar-free cereal bars
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Cereal Bars Market 2016-2020

Technavio recognizes the following companies as the key players in the Global Cereal Bars Market: Atkins Nutritionals, Cliff Bar, General Mills, Kellogg's, Nestle and Quaker Oats

Other Prominent Vendors in the market are: Freedom Foods, Kashi, McKee Foods, Mars, Pharmavite and Naturell India

Commenting on the report, an analyst from Technavio’s team said: “Excess content of sugar significantly leads to cravings, headaches, diabetes, and obesity. Thus, the introduction of sugar-free cereal bars has encouraged people who were reluctant to buy cereal bars.”

According to the report, one of the emerging drivers in this market is health, wellness, and changing lifestyles. People have become more concerned and cautious about their health and fitness and are paying more attention to the nutritional content of the food they eat, which in turn is stimulating the demand for cereal bars across the globe.

Further, the report states that one of the main challenges is the threat from alternative snacking products. Consumers have a variety of options to choose from such as frozen yogurt, cakes, chocolate confectionary, and potato chips.

Companies Mentioned

Atkins Nutritionals, Cliff Bar, General Mills, Kellogg's, Nestle, Quaker Oats, Freedom Foods, Kashi, McKee Foods, Mars, Pharmavite, Naturell India

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global cereal bars market
    • Market size and forecast
      • Table Global cereal bars market by revenue ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Global cereal bars market by geography 2015-2020
      • Table Cereal bars market by geography 2015
      • Table Cereal bars market by geography 2020
    • Cereal bars market in Americas
      • Table Cereal bars market in Americas 2015-2020 ($ billions)
    • Cereal bars market in Europe
      • Table Cereal bars market in Europe 2015-2020 ($ billions)
    • Cereal bars market in APAC
      • Table Cereal bars market in APAC 2015-2020 ($ billions)
  • Market segmentation by product
    • Global cereal bars market by product type 2015-2020
      • Table Global cereal bars market by product 2015
      • Table Global cereal bars market by product 2020
    • Global snack bars market
      • Table Global snacks bar 2015-2020 ($ billions)
    • Global nutrition bars market
      • Table Global nutrition bar 2015-2020 ($ billions)
    • Global other cereal bars market
      • Table Global cereal bars market by others 2015-2020 ($ millions)
  • Market segmentation by distribution channel
    • Global cereal bars market segmentation by distribution channel
      • Table Global cereal bars market by distribution channel 2015
  • Key leading countries
    • Table Key leading countries
    • Table US cereal bars market 2015-2020 ($ billions)
    • Table UK cereal bars market 2015-2020 ($ millions)
    • Table Japan cereal bars market 2015-2020 ($ billions)
    • Table Mexico cereal bars market 2015-2020 ($ millions)
  • Market drivers
    • Table Formulation of bar offerings by Multipower to support before, after, and during Workout
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table GDP per capita (PPP) $ (dollars)
  • Vendor landscape
    • Competitive scenario
      • Table Global cereal bars market key vendors in 2015
    • Key vendors
    • Other prominent vendors
  • Key vendor analysis
    • Atkins Nutritionals
    • Cliff Bar
      • Table Cliff Bar: Product segmentation
    • General Mills
      • Table General Mills: Business segmentation by revenue 2015
      • Table General Mills: Business segmentation by revenue 2014 and 2015 ($ in billions)
      • Table General Mills: Geographical segmentation by revenue 2015
    • Kellogg's
      • Table Kellogg's Co.: Business segmentation 2014
      • Table Kellogg's Co.: Business segmentation by revenue 2013 and 2014 ($ billion)
    • Nestle Fitness
      • Table Nestle Fitness: Product segmentation
    • Quaker Oats
      • Table Quaker Oats: Product segmentation
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report