Global Card Printer Market 2017-2021
About Card Printer
A card printer is an electronic printing device that is mostly used as a desktop printer. The primary use of the card printer is to print and personalize plastic cards. Card printers are mostly designed with laminating, striping, and punching functions and use a desktop or web-based software. The basic difference between a conventional printer and a card printer is by the external features. The plastic cards are generally made of the PVC and plastic which need punching and laminating. Depending on the thickness and the dimensions of the plastic cards, a variety of card printers are used. The cards have a high-resolution design printed on them along with a barcode, magnetic stripe, numbering, signature panel, embossing, scratch-off panels, and many other options or effects.
Technavio’s analysts forecast the global card printer market to grow at a CAGR of 2.45% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global card printer market for 2017-2021. To calculate the market size, the report considers the new installations, shipments, sales, volume and replacement, and spares market.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Card Printer Market 2017-2021
Technavio recognizes the following companies as the key players in the global card printer market: Entrust Datacard, HID Global, and Zebra Technologies
Other Prominent Vendors in the market are: Evolis, Ultra Electronics Airport Systems, and NBS Technologies.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Increasing focus on big data management. Nowadays, retailers are interested in accessing customers' information and their product preference data across multiple platforms. The data generated is used by the CRM division to deliver better customer experience. This creates a large amount of data, which has to be analyzed by the merchants for the formulation of better marketing strategies. The cards are used to capture data regarding the buying behavior of the customers. This data is used by the merchants for big data analytics. mPoS terminals reduce the processing time of the payments. It also helps the companies obtain information about the sales of the individual products. This creates a facilitation for the companies in centralizing the information used for different analytics and enhance the shopping experience for the customers.”
According to the report, one of the major drivers for this market is Increasing number of card transactions and applications. There is an increasing adoption of plastic cards for payments, which is one of the major drivers for the global card printer market. Factors complementing its growth include the underlying economic conditions, rising standards of living, and, most importantly, the entry of a large portion of the population into the banking system. Plastic cards such as debit and credit cards are increasingly being used in retail stores, hospitals, cafes, food chains, and restaurants. Consumers across the globe are moving toward cashless transactions and are using plastic cards instead of cash for transactions. This is also prompting the merchants to opt for different PoS and mPoS terminals to facilitate the acceptance of payments. The growing e-commerce market is one of the most promising drivers that is catalyzing the growth in the demand for plastic cards.
Further, the report states that one of the major factors hindering the growth of this market is Availability of other cashless options. There are many cashless options available in the market for the customers. The most common of these are the mobile applications, which are available in the form of mobile wallets. These mobile wallets can store the bank details of the subscriber and facilitate the payment through the banking transactions. The payment can be routed even without debit or credit cards. The money can be transferred to these wallets directly from the bank account. Some of the applications like PayPal or Paytm use QR codes that are generated after billing. The payment is executed after scanning the QR code using the smartphone. The mobile applications also use custom generated codes, which are used by the merchants to complete the billing process. Such technological advances in terms of the payment applications will be a challenge for the plastic cards and will hinder the growth of the global card printer market during the forecast period.
Entrust Datacard, HID Global, Zebra Technologies, Evolis, Ultra Electronics Airport Systems, and NBS Technologies.
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