Global Business Analytics Market 2015-2019
About Business Analytics Market
Business analytics software collects, manages, and analyzes both structured and unstructured data to provide insights to improve business processes, achieve corporate goals, and help make appropriate and quick decisions. It includes EPM and analytics applications, business intelligence (BI) tools, and data warehouse platform. A data warehouse comprises databases in which a huge volume of enterprise data is stored. Various analytical tools are used to streamline processes and relationships in databases. Business analytics is being increasingly adopted due to its benefits that include proper data management, performance management, advanced analytics reporting and analysis, knowledge discovery and decision making, and presentation and reporting.
Technavio's analysts forecast the global business analytics market to grow at a CAGR of 12.65% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the global business analytics market for the period 2015–2019. To calculate the market size, the report considers revenue generated from software licensing, maintenance, implementation, and subscriptions. The report considers the revenue generated from:
Technavio Announces the Publication of its Research Report – Global Business Analytics Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Business Analytics Market: IBM, Microsoft, Oracle and SAP
Other Prominent Vendors in the market are: Actuate, Adaptive Planning, Bime, Birst, Cloud9 Analytics, Gooddata, Host Analytics, Indicee (D&B), Infor Global Solutions, Jaspersoft, Microstrategy, SAS Institute, Tableau Software, Teradata, TIBCO Software and VMware
Commenting on the report, an analyst from Technavio’s team said: “Advanced analytics helps organizations gain insights into consumer behavior from structured data. This helps organizations enhance their operational capabilities. They also help enterprises formulate customer-driven marketing strategies through advertisements. Organizations have also started using predictive and content analytics for developing insights into customer behavior.”
According to the report, as organizations are diversifying and expanding globally, the need to correlate data with geography and map it to enhance insights into the data is increasing. Location analytics (mapping and geographical intelligence) offers this contextual insight, which is not possible with tables and charts. This can help improve collaboration between organizations and communication within.Further, the report states that there is a dearth of trained professionals in the market.
IBM, Microsoft, Oracle, SAP, Actuate, Adaptive Planning, Bime, Birst, Cloud9 Analytics, Gooddata, Host Analytics, Indicee (D&B), Infor Global Solutions, Jaspersoft, Microstrategy, SAS Institute, Tableau Software, Teradata, TIBCO Software, VMware