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Global Breakfast Cereal Market 2015-2019

Global Breakfast Cereal Market 2015-2019

About breakfast cereals

Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.

The global breakfast cereal market is expected to grow at a CAGR of 3.01% by revenue and 2.00% by volume during the forecast period. The market leader for breakfast cereal market is North America; however, the demand for breakfast cereals in APAC is expected to grow during the forecast period because of the increased demand for breakfast products and new product launches.

Technavio's analysts forecast the global breakfast cereal market to grow at a CAGR of 3.01% by revenue and 2.00% by volume over the period 2014-2019.

Covered in this report

The report includes the present scenario and the growth prospects of the global breakfast cereal market for the period 2015-2019. The market can be segmented into two divisions:

  • Hot cereals
  • Ready-to-eat cereals
Based on distribution channels, the market is also segmented into five division:
  • Convenience stores
  • Independent retailers
  • Specialist retailers
  • Supermarkets/hypermarkets
  • Others
  • Technavio's report, Global Breakfast Cereal Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC, EMEA, North America and ROW; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

    Key regions
    • APAC
    • EMEA
    • North America
    • ROW
    Key vendors
    • General Mills
    • Kellogg’s
    • Nestle
    • PepsiCo
    • Weetabix
    Other prominent vendors
    • Abbott Nutrition
    • ALAMBOGA INTERUSA
    • Aldi
    • Back to Nature
    • Bob's Red Mill Natural Foods
    • Carman’s Fine Foods
    • Dongsuh Foods
    • Dr. Oetker
    • Family Cereal
    • Food For Life
    • Freedom Foods Group
    • Guilin Sea Mild Biology Technology Development
    • McKee Foods
    • Migros
    Market driver
    • Rise in demand for hot breakfast cereal
    • For a full, detailed list, view our report
    Market challenge
    • Difficulty in procurement of raw materials
    • For a full, detailed list, view our report
    Market trend
    • Shift to organic breakfast cereal products
    • For a full, detailed list, view our report
    Key questions answered in this report
    • What will the market size be in 2019 and what will the growth rate be?
    • What are the key market trends?
    • What is driving this market?
    • What are the challenges to market growth?
    • Who are the key vendors in this market space?
    • What are the market opportunities and threats faced by the key vendors?
    • What are the strengths and weaknesses of the key vendors?


    Press Release

    Technavio Announces the Publication of its Research Report – Global Breakfast Cereal Market 2015-2019

    Technavio recognizes the following companies as the key players in the Global Breakfast Cereal Market: Kellogg, PepsiCo, Nestle, General Mills and Weetabix

    Other Prominent Vendors in the market are: Abbott Nutrition, ALAMBOGA INTERUSA, Aldi , Back to Nature, Bob's Red Mill Natural Foods, Carman’s Fine Foods, Dongsuh Foods, Dr. Oetker, Family Cereal, Food For Life, Freedom Foods, Guilin Sea Mild Biology, McKee Foods, Migros, Peace Cereal, Post Holdings, Pristine, Saffola, and Valsoia.

    Commenting on the report, an analyst from Technavio’s team said: “There are several trends that will contribute to the growth of the global breakfast cereal market in the future. The shift to organic breakfast cereals and using social media as a source of marketing are some of the trends.”

    According to the report, one of the major drivers is the rise in demand for hot breakfast cereal. Other factors driving the market are economic development and the rising level of disposable incomes, a rise in the number of health-conscious consumers, and an increase in marketing initiatives.

    Further, the report states that one of the major challenges in this market is difficulty in the procurement of raw materials.

    Companies Mentioned

    Kellogg, PepsiCo, Nestle, General Mills, Weetabix, Abbott Nutrition, ALAMBOGA INTERUSA, Aldi , Back to Nature, Bob's Red Mill Natural Foods, Carman’s Fine Foods, Dongsuh Foods, Dr. Oetker, Family Cereal, Food For Life, Freedom Foods, Guilin Sea Mild Biology, McKee Foods, Migros, Peace Cereal, Post Holdings, Pristine, Saffola, Valsoia.

    • Executive summary
      • Key insights:
    • Scope of the report
      • Market overview
      • Offerings of the top vendors
        • Table Product offerings
    • Market research methodology
      • Research methodology
      • Economic indicators
    • Introduction
      • Key market highlights
    • Market landscape
      • Market overview
        • Table Market share of the breakfast product segments 2014 (%)
      • Market size and forecast by revenue
        • Table Global breakfast cereal market by revenue 2014-2019 ($ billions)
      • Market size and forecast by volume
        • Table Global breakfast cereal market by volume 2014-2019 (billion lb.)
      • Five forces analysis
        • Table Five forces analysis
    • Market segmentation by product
      • Table Global breakfast cereals by product 2014
    • Market segmentation by distribution channel
      • Market overview
        • Table Global breakfast cereal market by distribution channel
        • Table Global breakfast cereal market by distribution channel 2014
    • Geographical segmentation
      • Market overview
        • Table Global breakfast cereal market by geographical segmentation 2014
        • Table Global breakfast cereal market geographical segmentation by revenue 2014 and 2019 ($ billions)
        • Table Comparative analysis of the CAGR of the geographical segments (%)
      • Breakfast cereal market in North America
        • Table Breakfast cereal market in North America 2014-2019 ($ billions)
      • Breakfast cereal market in Europe
        • Table Europe breakfast cereal market 2014-2019 ($ billions)
      • Breakfast cereal market in APAC
        • Table Breakfast cereal market in APAC 2014-2019 ($ billions)
        • Table Market in APAC by geographical segmentation 2014
      • Breakfast cereal market in ROW
        • Table Breakfast cereal market in ROW 2014-2019 ($ billions)
    • Key leading countries
      • Table Key leading countries
    • Market drivers
      • Table Drivers of the global breakfast cereal market
    • Impact of drivers
      • Table Impact of drivers
    • Market challenges
      • Table Challenges of the global breakfast cereal market
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges
    • Market trends
      • Table Trends of the global breakfast cereal market
    • Vendor landscape
      • Market overview
      • Market share analysis 2014
        • Table Market share of global breakfast cereals by vendor 2014 (%)
      • Other prominent vendors
    • Key vendor analysis
      • General Mills
        • Table General Mills: Business segmentation by revenue 2015
        • Table General Mills: Business segmentation by revenue 2014 and 2015 ($ billion)
        • Table General Mills: Geographical segmentation by revenue 2015
      • Kellogg's
        • Table Kellogg`s: Business segmentation by revenue 2014
        • Table Kellogg's: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Nestlé
        • Table Nestlé: Product segmentation by revenue 2014
        • Table Nestlé: Product segmentation by revenue 2013 and 2014 ($ billions)
        • Table Nestlé: Operational segmentation by revenue 2014
      • PepsiCo
        • Table Geographical segmentation by revenue
      • Weetabix
    • Appendix
      • List of abbreviation
    • Explore Technavio

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