Global Breakfast Cereal Market 2015-2019
About breakfast cereals
Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.
The global breakfast cereal market is expected to grow at a CAGR of 3.01% by revenue and 2.00% by volume during the forecast period. The market leader for breakfast cereal market is North America; however, the demand for breakfast cereals in APAC is expected to grow during the forecast period because of the increased demand for breakfast products and new product launches.
Technavio's analysts forecast the global breakfast cereal market to grow at a CAGR of 3.01% by revenue and 2.00% by volume over the period 2014-2019.
Covered in this report
The report includes the present scenario and the growth prospects of the global breakfast cereal market for the period 2015-2019. The market can be segmented into two divisions:
Technavio Announces the Publication of its Research Report – Global Breakfast Cereal Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Breakfast Cereal Market: Kellogg, PepsiCo, Nestle, General Mills and Weetabix
Other Prominent Vendors in the market are: Abbott Nutrition, ALAMBOGA INTERUSA, Aldi , Back to Nature, Bob's Red Mill Natural Foods, Carman’s Fine Foods, Dongsuh Foods, Dr. Oetker, Family Cereal, Food For Life, Freedom Foods, Guilin Sea Mild Biology, McKee Foods, Migros, Peace Cereal, Post Holdings, Pristine, Saffola, and Valsoia.
Commenting on the report, an analyst from Technavio’s team said: “There are several trends that will contribute to the growth of the global breakfast cereal market in the future. The shift to organic breakfast cereals and using social media as a source of marketing are some of the trends.”
According to the report, one of the major drivers is the rise in demand for hot breakfast cereal. Other factors driving the market are economic development and the rising level of disposable incomes, a rise in the number of health-conscious consumers, and an increase in marketing initiatives.
Further, the report states that one of the major challenges in this market is difficulty in the procurement of raw materials.
Kellogg, PepsiCo, Nestle, General Mills, Weetabix, Abbott Nutrition, ALAMBOGA INTERUSA, Aldi , Back to Nature, Bob's Red Mill Natural Foods, Carman’s Fine Foods, Dongsuh Foods, Dr. Oetker, Family Cereal, Food For Life, Freedom Foods, Guilin Sea Mild Biology, McKee Foods, Migros, Peace Cereal, Post Holdings, Pristine, Saffola, Valsoia.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook