Market Research Logo

Global Brand Management Software Market 2017-2021

Global Brand Management Software Market 2017-2021

About Brand Management Software

Brand management software is a software used for managing brand assets like social media contents, websites, trade show materials, press releases, blogs, sales presentations, advertisements, print media, direct mailings, images, and marketing communications. Brand management software is a software for managing brand assets. The software includes several features for data management and organization of brand assets.

Technavio’s analysts forecast the global brand management software market to grow at a CAGR of 10.37% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global brand management software market for 2017-2021. To calculate the market size, the report considers the new installations/volume of the brand management software market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Brand Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Brandworkz
  • Bynder
  • Hootsuite Media
  • MarcomCentral
  • Webdam
Other prominent vendors
  • BLUE Software
  • Brandfolder Digital Asset Management
  • Brandwatch
  • Lucid Software
  • MediaValet
  • Meltwater
  • OpenText
  • QBNK Holding
  • Quark Software
  • Sproutloud media networks
Market driver
  • Need for protecting brand identity
  • For a full, detailed list, view our report
Market challenge
  • Need for skilled employees
  • For a full, detailed list, view our report
Market trend
  • Increased adoption of analytics in brand management software
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Brand Management Software Market 2017-2021

Technavio recognizes the following companies as the key players in the global brand management software market: Brandworkz, Bynder, Hootsuite Media, MarcomCentral, and Webdam.

Other Prominent Vendors in the market are: BLUE Software, Brandfolder Digital Asset Management, Brandwatch, Lucid Software, MediaValet, Meltwater, OpenText, QBNK Holding, Quark Software, and Sproutloud media networks.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is increased adoption of analytics in brand management software. Brand management software uses analytical tools to manage brand assets in organizations. Contents related to brand management are analyzed using analytical tools for making business decisions. Analytical solutions, including cloud-based content analytics and asset-tracking solutions, help organizations to manage the huge amount of data captured from mobile phones and smart connected devices.”

According to the report, one of the major drivers for this market is Need for protecting brand identity. For maintaining the sustainability of a brand, it is essential that the company maintains and communicates a visual identity through several channels. The visual identity, which includes fonts and logos, should be updated consistently. This must be done with complete awareness regarding brand history and vision by involving all relevant employees in the process. In addition, any change made in visual identity should be reflected in all the subsequent works of the company.

Further, the report states that one of the major factors hindering the growth of this market is Need for skilled employees. The need for skilled employees is a challenge that is prevalent in underdeveloped and emerging countries. Employees with least skill in brand management find it difficult to use brand management software. Successful deployment, maintenance, and day-to-day operations of brand management software require employees with good knowledge and skill set regarding the software. A company with lack of skilled employees will find the learning curve too steep when the system goes live. Employees with the lack of skills regarding the software will increase the overall cost of the project. This may lead to the conclusion that the program was a failure financially. In the early stages of the deployment of brand management software, companies spend a lot of time and money on consultancy services, to make it a success.

Companies Mentioned

Brandworkz, Bynder, Hootsuite Media, MarcomCentral, Webdam, BLUE Software, Brandfolder Digital Asset Management, Brandwatch, Lucid Software, MediaValet, Meltwater, OpenText, QBNK Holding, Quark Software, and Sproutloud media networks.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Market landscape
    • Market outline
    • Market overview
      • Table Market overview of brand management software
    • Market size and forecast
      • Table Global brand management software market 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by deployment
    • Overview
      • Table Global brand management software market segmentation by deployment type 2016 (% share of revenue)
      • Table Global brand management software market segmentation by deployment type: CAGR comparison 2016-2021 (%)
      • Table Brand management software market by on-premises deployment 2016-2021 ($ millions)
      • Table Brand management software market by cloud-based deployment 2016-2021 ($ millions)
      • Table Global brand management software market: Comparison of cloud-based and onpremises software
  • Market segmentation by geography
    • Overview
      • Table Global brand management software market by geography 2016 (% share of revenue)
      • Table Global brand management software market by geography 2016-2021 (% share of revenue)
      • Table Global brand management software market by geography: CAGR comparison 2016-2021 (%)
    • Americas
      • Table Brand management software market in Americas 2016-2021 ($ millions)
      • Table Brand management software market in the US 2016-2021 ($ millions)
    • EMEA
      • Table Brand management software market in EMEA 2016-2021 ($ millions)
      • Table Brand management software market in Germany 2016-2021 ($ millions)
    • APAC
      • Table Brand management software market in APAC 2016-2021 ($ millions)
      • Table Brand management software market in Japan 2016-2021 ($ millions)
  • Market segmentation by end-user
    • Table Global brand management software market by end-users 2016 (% share of revenue)
    • Table Global brand management software market by end-users 2016-2021 (% share of revenue)
    • Retail
      • Table Brand management software market in retail segment 2016-2021 ($ millions)
    • Media
      • Table Brand management software market in media segment 2016-2021 ($ millions)
    • Government
      • Table Brand management software market in government segment 2016-2021 ($ millions)
    • Others
      • Table Brand management software market in others segment 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Characteristics of big data
    • Market challenges
  • Market trends
    • Increased adoption of analytics in brand management software
    • Increase in mobility solutions
    • Emergence of integrated brand management solutions
  • Vendor landscape
    • Overview
      • Table Competitive analysis for vendors
    • Other prominent vendors
      • Table Other prominent vendors
  • Key vendor profiles
    • Brandworkz
    • Bynder
    • Hootsuite Media
    • MarcomCentral
    • Webdam
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report