Global Books Market 2023-2027

Global Books Market 2023-2027

Technavio has been monitoring the books market and is forecast to grow by $33.21 bn during 2022-2027, accelerating at a CAGR of 5.43% during the forecast period. Our report on the books market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by using interactive books for early literacy, the growing popularity of ebooks, and the growing use of gamification for interactive learning.

Technavio's books market is segmented as below:

By Type

  • Adult books
  • Higher education course materials
  • K-12 instructional materials
  • Children books
  • Others
By Distribution Channel
  • Local book shops
  • Online
  • Specialty stores
  • Retail shops
By Geography
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the growing e-commerce and m-commerce market as one of the prime reasons driving the books market growth during the next few years. Also, the growing shift toward content customization and the increasing number of independently published books will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the books market covers the following areas:
  • Books market sizing
  • Books market forecast
  • Books market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading books market vendors that include Aleph Book Co., Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Coordination Group Publications Ltd., Georg von Holtzbrinck GmbH and Co. KG, Idea and Design Works LLC, McGraw Hill Education Inc., Morris Publishing, News Corp., Oxford University Press, Pearson Plc, RELX Plc, Roli Books, Rupa Publications India Pvt. Ltd., Scholastic Corp., The Bureau International de I Edition Francaise, The Walt Disney Co., Thomson Reuters Corp., ViacomCBS Inc., and Vivendi SE. Also, the books market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Type
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global books market 2017 - 2021
      • Table Historic market size - Data table on global books market 2017 - 2021 ($ billion)
    • Type Segment Analysis 2017 - 2021
      • Table Historic market size - Type Segment 2017 - 2021 ($ billion)
    • Distribution channel Segment Analysis 2017 - 2021
      • Table Historic market size - Distribution channel segment 2017 - 2021 ($ billion)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic market size - Geography segment 2017 - 2021 ($ billion)
    • Country Segment Analysis 2017 - 2021
      • Table Historic market size - Country segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Adult books - Market size and forecast 2022-2027
      • Table Chart on Adult books - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Adult books - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Adult books - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Adult books - Year-over-year growth 2022-2027 (%)
    • Higher education course materials - Market size and forecast 2022-2027
      • Table Chart on Higher education course materials - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Higher education course materials - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Higher education course materials - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Higher education course materials - Year-over-year growth 2022-2027 (%)
    • K-12 instructional materials - Market size and forecast 2022-2027
      • Table Chart on K-12 instructional materials - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on K-12 instructional materials - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on K-12 instructional materials - Year-over-year growth 2022-2027 (%)
      • Table Data Table on K-12 instructional materials - Year-over-year growth 2022-2027 (%)
    • Children books - Market size and forecast 2022-2027
      • Table Chart on Children books - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Children books - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Children books - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Children books - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Local book shops - Market size and forecast 2022-2027
      • Table Chart on Local book shops - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Local book shops - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Local book shops - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Local book shops - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Specialty stores - Market size and forecast 2022-2027
      • Table Chart on Specialty stores - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Specialty stores - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Specialty stores - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Specialty stores - Year-over-year growth 2022-2027 (%)
    • Retail shops - Market size and forecast 2022-2027
      • Table Chart on Retail shops - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Retail shops - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Retail shops - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Retail shops - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022-2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Using interactive books for early literacy
      • Growing popularity of eBooks
      • Growing use of gamification for interactive learning
    • Market challenges
      • Digital addiction
      • Growing incidents of privacy breach
      • Stiff competition from unorganized sector
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Growing e-commerce and m-commerce market
      • Growing shift toward content customization
      • Increasing number of independently published books
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Bertelsmann SE and Co. KGaA
      • Table Bertelsmann SE and Co. KGaA - Overview
      • Table Bertelsmann SE and Co. KGaA - Business segments
      • Table Bertelsmann SE and Co. KGaA - Key news
      • Table Bertelsmann SE and Co. KGaA - Key offerings
      • Table Bertelsmann SE and Co. KGaA - Segment focus
    • Bloomsbury Publishing Plc
      • Table Bloomsbury Publishing Plc - Overview
      • Table Bloomsbury Publishing Plc - Business segments
      • Table Bloomsbury Publishing Plc - Key offerings
      • Table Bloomsbury Publishing Plc - Segment focus
    • Georg von Holtzbrinck GmbH and Co. KG
      • Table Georg von Holtzbrinck GmbH and Co. KG - Overview
      • Table Georg von Holtzbrinck GmbH and Co. KG - Product / Service
      • Table Georg von Holtzbrinck GmbH and Co. KG - Key offerings
    • Idea and Design Works LLC
      • Table Idea and Design Works LLC - Overview
      • Table Idea and Design Works LLC - Product / Service
      • Table Idea and Design Works LLC - Key offerings
    • McGraw Hill Education Inc.
      • Table McGraw Hill Education Inc. - Overview
      • Table McGraw Hill Education Inc. - Business segments
      • Table McGraw Hill Education Inc. - Key offerings
      • Table McGraw Hill Education Inc. - Segment focus
    • Morris Publishing
      • Table Morris Publishing - Overview
      • Table Morris Publishing - Product / Service
      • Table Morris Publishing - Key offerings
    • News Corp.
      • Table News Corp. - Overview
      • Table News Corp. - Business segments
      • Table News Corp. - Key offerings
      • Table News Corp. - Segment focus
    • Oxford University Press
      • Table Oxford University Press - Overview
      • Table Oxford University Press - Product / Service
      • Table Oxford University Press - Key offerings
    • Pearson Plc
      • Table Pearson Plc - Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • RELX Plc
      • Table RELX Plc - Overview
      • Table RELX Plc - Business segments
      • Table RELX Plc - Key offerings
      • Table RELX Plc - Segment focus
    • Scholastic Corp.
      • Table Scholastic Corp. - Overview
      • Table Scholastic Corp. - Business segments
      • Table Scholastic Corp. - Key offerings
      • Table Scholastic Corp. - Segment focus
    • The Walt Disney Co.
      • Table The Walt Disney Co. - Overview
      • Table The Walt Disney Co. - Business segments
      • Table The Walt Disney Co. - Key offerings
      • Table The Walt Disney Co. - Segment focus
    • Thomson Reuters Corp.
      • Table Thomson Reuters Corp. - Overview
      • Table Thomson Reuters Corp. - Business segments
      • Table Thomson Reuters Corp. - Key offerings
      • Table Thomson Reuters Corp. - Segment focus
    • ViacomCBS Inc.
      • Table ViacomCBS Inc. - Overview
      • Table ViacomCBS Inc. - Business segments
      • Table ViacomCBS Inc. - Key offerings
      • Table ViacomCBS Inc. - Segment focus
    • Vivendi SE
      • Table Vivendi SE - Overview
      • Table Vivendi SE - Business segments
      • Table Vivendi SE - Key offerings
      • Table Vivendi SE - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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