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Global Bluetooth Beacon Devices Market 2016-2020

About the Bluetooth Beacon Devices Market

Bluetooth beacon devices are developed with BLE technology. BLE version 4.0 was the first version used for developing Bluetooth beacons. The BLE technology standard for beacons was introduced by Apple for the first time in September 2013. Apple launched its beacon technology under the brand name iBeacon in October 2013. In mid-2015, Google and Microsoft also developed beacon technology standards: Eddystone and Microsoft 10. These different beacon technology standards support three different smartphone operating systems. iBeacon supports iOS; Eddystone supports Android; and Microsoft 10 supports Windows.

Technavio’s analysts forecast the global Bluetooth beacon devices market to grow at a CAGR of 222.8% by volume during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global Bluetooth beacon devices market for 2016-2020. To calculate the market size, the report takes into account the shipments of Bluetooth beacon devices worldwide for the following segments:

  • Retail (hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash-and-carry stores)
  • Non-retail (sports, manufacturing, telecommunications, airlines, IT, logistics, hospitality, health, and wellness)
The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
Technavio's report, Global Bluetooth Beacon Devices Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • PLUS Location Systems (BlueCats)
  • Blue Sense Networks
  • Estimote
  • General Electric
  • Gelo
  • Glimworm Beacons
  • Kontakt.io
  • Onyx Beacon
  • PayPal
  • Sensorberg
  • Qualcomm (Gimbal)
Market driver
  • Increasing use in organized retail
  • For a full, detailed list, view our report
Market challenge
  • Growing privacy concerns among consumers
  • For a full, detailed list, view our report
Market trend
  • Availability of standardized BLE technology
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Bluetooth Beacon Devices Market 2016-2020

Technavio recognizes the following companies as the key players in the global Bluetooth beacon devices market: PLUS Location Systems (BlueCats), Blue Sense Networks, Estimote, General Electric, Gelo, Glimworm Beacons, Kontakt.io, Onyx Beacon, PayPal, Sensorberg, and Qualcomm (Gimbal).

Commenting on the report, an analyst from Technavio’s team said: “A trend which is contributing majorly to market growth is the availability of standardized BLE technology. Beacon devices are developed based on BLE technology. The first version of BLE is 4.0, which was introduced in 2012. Using BLE technology, mobile platform manufacturers are now developing their own beacon software code. The software code is based on Java. The currently available beacon technologies are iBeacon, Eddystone, and Microsoft 10. These software types are available for beacon device manufacturers, which are required to buy licenses from software builders.”

According to the report, a key growth driver is the increasing use of beacon devices in organized retail. Hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash-and-carry stores are the formats that fall under organized retail. This classification is based on the size of the stores. Among these formats, hypermarkets and supermarkets are the most prominent users of Bluetooth beacons. Retailers can also be classified as Tier-1, Tier-2, and Tier-3 retailers, based on the annual revenue generated. Tier-1 retailers are those with annual sales of more than $1 billion. Tier-2 retailers generate annual sales in the range of $500 million to $1 billion while Tier-3 retailers have annual sales below $500 million. Tier-1 and Tier-2 retailers are the leading users of Bluetooth beacons.

Further, the report states that one challenge that could restrict market growth is the growing privacy concerns among consumers.



Companies Mentioned

PLUS Location Systems (BlueCats), Blue Sense Networks, Estimote, General Electric, Gelo, Glimworm Beacons, Kontakt.io, Onyx Beacon, PayPal, Sensorberg, Qualcomm (Gimbal).

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Bluetooth beacon devices market by technology standard 2015 (share of shipments)
      • Table Contribution of organized retail to overall retail industry in 2015
  • Market landscape
    • Market overview
      • Table Overview of Bluetooth beacon devices market
    • Market size and forecast by volume
      • Table Bluetooth beacon devices market by volume 2015-2020 (millions of units)
      • Table ASP of Bluetooth beacon devices 2015-2020 ($ per unit)
      • Table Bluetooth beacon devices market by revenue 2015-2020 ($ millions)
    • Future growth prospects of Bluetooth beacons
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by end-user
    • Table Bluetooth beacon devices market segmentation by end-user 2015-2020
    • Table Bluetooth beacon devices market segmentation by end-user 2015-2020 (millions of units)
    • Retail
      • Table Bluetooth beacon devices market in retail sector 2015-2020 (millions of units)
      • Table Bluetooth beacon devices market: Shipment shares of retail formats 2015
    • Non-retail
      • Table Bluetooth beacon devices market in non-retail segment 2015-2020 (millions of units)
  • Geographical segmentation
    • Table Geographical segmentation of Bluetooth beacon market 2015 (shipment share)
    • Table Geographical segmentation of Bluetooth beacon devices market 2015-2020 (shipment share)
    • Table Geographical segmentation of Bluetooth beacon devices market 2015-2020 (millions of units)
    • Bluetooth beacon devices market in Americas
      • Table Bluetooth beacon devices market in Americas 2015-2020 (millions of units)
    • Bluetooth beacon devices market in EMEA
      • Table Bluetooth beacon devices market in EMEA 2015-2020 (millions of units)
    • Bluetooth beacon devices market in APAC
      • Table Bluetooth beacon devices market in APAC 2015-2020 (millions of units)
    • CAGR comparison
      • Table CAGR comparison
  • Key leading countries
    • Table Key leading countries
    • US
      • Table Overview of Bluetooth beacons market in US
    • Japan
      • Table Overview of Bluetooth beacons market in Japan
    • Germany
      • Table Overview of Bluetooth beacons market in Germany
    • France
      • Table Overview of Bluetooth beacons market in France
  • Market drivers
    • Increasing use in organized retail
      • Table Functions of Bluetooth beacon devices in retail stores
    • Enhanced experience for consumers
      • Table Bluetooth beacon devices location data
    • Cost savings
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Growing privacy concerns among consumers
    • Compatibility with mobile platforms
      • Table Global smartphone operating system market by usage
    • Consumers' reluctance to install and keep dedicated retailer apps
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Availability of standardized BLE technology
    • Increasing frequency of consumer purchases through apps
    • Multi-product approach
      • Table Bluetooth beacon enabling payment infrastructure
  • Vendor landscape
    • Competitive scenario
    • Prominent vendors
  • Analyst insights
    • Key points
      • Table Comparison of communication technologies
  • Appendix
    • List of abbreviations
  • Explore Technavio

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